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Google Joins Mortgage Industry

What can't Google do? Through a new partnership with Zillow and LendingTree, the tech giant just announced its foray into the mortgage industry, adding another item to its series of services.

Launching as "Google Compare," the service not only creates a technological mortgage behemoth, but also a great opportunity for raking in advertising dollars for Google. "Google Compare for mortgages provides a seamless, intuitive experience that connects lenders with borrowers online," Google said in a statement. 

Google began laying the groundwork in February when it launched its own built-in mortgage calculator. Targeting both consumers and commercial clients, borrowers can find lenders, and compare rates, review and quotes in real time in just seconds

In the UK, Google Compare offers car insurance, travel insurance, credit cards and mortgages. The service is rolling out in California but more states are on their way, the company says. Financial details of the partnerships were undisclosed. [HW]