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Online Shopping Tops Brick-and-Mortar on Black Friday Weekend


More shoppers did their holiday deal hunting online than in stores, a National Retail Federation survey reveals, with 57% of those shopping on their cell phones.

Despite malls being quieter than usual, Black Friday sales still jumped 14% over last year--spending $4.45B total--underscoring a dramatic shift in shopping habits in recent years, the Wall Street Journal reports.

On the brick-and-mortar end, holiday sales totaled $12.1B, a dip from last year. “This holiday may be a wake-up call for store-based retailers," retail consultant at PricewaterhouseCoopers Steve Barr says, "to recognize they are going to have to transform their store models to compete with online retailers.” [WSJ]

Related Topics: PWC, e-commerce, Malls