For JLL, Experiential Office Space Is The Next Big Thing
"Experiential" is usually associated with retail space these days, but property giant JLL believes it has applications in the office sector as well.
Toward that end, JLL has created a program it calls JLL Curae Approach. "Curae" roughly means “I care for” in Latin.
As the program rolls out, the company says, landlords will be able to use it to provide tenants a variety of programming, such as wellness programs, yoga, social programming and educational seminars.
JLL isn't the only one in the race to provide more experiential amenities to office tenants. Early last year, Tishman Speyer expanded its Zo suite of amenities and services nationwide.
Zo provides access to various services, such as emergency day care, wellness, pet care, ride-sharing, refuel services and flower and food delivery.
Part of the impetus to offer more to tenants — who are themselves trying to attract and retain talent — is that WeWork and other shared office concepts have upped the competition when it comes to making office space more appealing.
Another component of JLL Curae Approach will involve providing landlords new tech, such as HqO, an app-based tenant experience platform that recently received an investment from JLL Spark.
HqO will enable JLL property managers to improve tenant experience via mobile building access, real-time information about transit, and apps that provide mobile discounts, ordering ahead and group orders from retail establishments in an office building.
The HqO platform also offers landlords data to mine, allowing a better understanding of the transactions, amenities and property announcements that engage tenants in a building.
Through JLL Curae Approach, the JLL Marketplace for Tenants Program will leverage JLL’s buying power to source supplies for tenants at competitive prices from Office Depot’s large supply of products, according to JLL.
"The offering goes beyond the traditional marketplace supplies offered to our building owners, addressing a variety of purchasing needs for building tenants," the company said in a statement.