Entertainment Concepts Hit It Big In Houston
With our high population growth and diverse consumer base, Houston has emerged as a profitable location for entertainment concepts to plant a flag. Pinstripes recently signed a 33.8k SF pre-lease at Kirby Collection for its first Houston-area location. The bowling, bocce and dining establishment will occupy 60% of the Kirby Collection’s retail space upon delivery in the fourth quarter of 2017. Additionally, Momentum Indoor Climbing recently announced it intends to occupy its largest footprint ever in a retrofitted warehouse in Houston’s Inner Loop.
The popularity of entertainment concepts was the subject of a recent study conducted by JLL. The new concepts join established ones across Houston like Top Golf, iFly and The Escape Room, among others. Evergreen Commercial Realty's Lilly Golden thinks the entertainment concepts are having so much success because Houston lacks major tourist destinations, like a theme park. There aren't many places to take friends from out of town, so they turn to entertainment concepts. Demand from new-to-market retailers such as these has driven the metro’s leasing activity above 1.5M SF for the fourth consecutive quarter.