Houston Luxury Car Owners Can Rent An Office With A View — Of Their Vehicles
Offices have been offering more and more amenities for years, competing with one another in a no-holds-barred battle to lure employees out of their homes and into ever-glitzier workspaces.
But one real estate firm believes it has struck on something that will really get high-earning users' motors running: Houstonians now have the option to rent permanent and coworking office space with a view of their luxury supercars.
A secure, indoor, climate-controlled garage is one of the numerous amenities offered at 0-60 (Zero to Sixty) Society, a new hybrid coworking and car storage space at 18413 Intercontinental Crossing Drive in Houston.
A number of its office spaces feature glassed-in cubicles with direct views of the indoor garage and what 0-60 Society's founder, Unspeakable CEO and YouTube entrepreneur Nathan Milner, hopes will be a bevy of premium vehicles.
Nan and Company Properties is handling the sales and marketing of the office space and luxury vehicle storage through its newly created commercial services division. Nan and Co. founder and CEO Nancy Almodovar first discovered 0-60 Society by attending an event with an important car lover in her life — her 12-year-old son — and instantly wanted to get involved.
“I was just amazed at the setup,” Almodovar said.
The space was completed late last year and leasing began this month.
"As architects, we loved their vision for a memorable experiential space that resonated with their target customers," architecture and interior design firm ArchiTangent said of the project, which could roll out to new locations if it is successful in Houston.
The 13K SF office and entertainment building offers private and customizable office spaces of various sizes, some with views of the luxury vehicles parked within. The building also has meeting and break rooms, a kitchen, and a lounge with racing and golf simulators.
There are 25 available office spaces and 29 available parking spaces for lease in the adjoining 14K SF garage. Renting an office is not required to use the parking spaces, which are accessible 24/7 in a climate-controlled storage center, with real-time live security monitoring. Prices for offices range from $1K to $1.9K monthly.
The space is also available for private event and party rentals.
Texas is the state with the third-highest rate of supercar ownership in the U.S., behind California and Florida, respectively, and an increasing number of people are becoming interested in owning luxury cars and the lifestyle they engender, Almodovar said. Luxury car purchases are largely unaffected by economic downturns, and some models have a year or longer waitlists of people wanting to buy them.
“With Houston, a lot of our homes have two-, three-, I’ve seen up to four-car garages,” Almodovar said. “But that’s about it. You don’t see more than that. So there are those car enthusiasts that always look for a space to park their cars or to store their additional cars.”
Milner told the Wheel Time Car Talk podcast he had been motivated by cars, especially Lamborghinis, for as long as he could remember and believed there are others like him longing for both high-end storage space and a place to get some work done.
"It's like a giant man cave. That was kind of my vision for it," said Milner, who is also opening 0-60 Customs next door to offer one-stop shopping for car enthusiasts looking to both admire and pimp their rides during the workday.
"I loved being in my garage around my cars. I loved looking at them, sometimes I would even go down there with my laptop, sit there and just work and look at the cars because they're so beautiful," Milner said. "I just thought, why is there not a place where I can work and look out my window at all my cars, or at all these beautiful cars, like at a dealership?"
Milner could be onto something, given other real estate endeavors show people are interested in bringing luxury car brands into more aspects of their lives.
Bentley Residences in Miami plans to offer "a level of finish and craftsmanship that have forever defined the Bentley Marque" upon completion in 2027, according to its website. Each unit in the 62-story building will have private three- or four-car garages accessible through a vehicular elevator.
Grammy-winning rapper Future is under contract for a $7.5M condo in the building being developed by Dezer Development, which is also behind the Porsche Design Tower that opened in Miami in 2017.
The southern Florida city is a hot spot for luxury car branded real estate, with Aston Martin also getting in on the trend.
Elsewhere, Lamborghini has shown interest in developing residences in Brazil, Pakistan, Vietnam and Dubai, though the latter project was ultimately canceled.
“Luxury vehicles and the real estate world go hand in hand," Almodovar said, adding that 0-60 Society offers its office users and luxury car drivers an opportunity to become inspired.
“That’s why it just makes sense,” she said.