Larry oversees the company’s multifamily development activities throughout the western United States. Larry has 27 years in the residential investment industry, including extensive development, acquisition and asset management experience of multifamily rental and for-sale communities. Prior to joining Fairfield Residential in 2011, he was managing director of Urban Housing Group (a subsidiary of The Marcus & Millichap Company) overseeing development in the western United States. Previously, he was a senior vice president for AvalonBay Communities Inc., where he led the company’s residential development efforts throughout southern California and was responsible for developing over 2,400 apartment homes. Larry has also held senior officer positions for Archstone Communities Trust and Lincoln Property Company where he was involved in developing and acquiring over 10,000 multifamily units. Larry received his BA in accounting from California State University, Fullerton. He is a Certified Public Accountant (inactive) and a licensed California real estate broker. His professional affiliations include the Urban Land Institute and the National Multi-Housing Council.

Majd is a construction technology consultant who has spent her career at the intersection of the built environment and digital innovation — from boots-on-the-ground experience with one of the largest general contractors in the world, to co-founding and scaling a technology startup through acquisition, and leading global enterprise Customer Success at a titan of the AEC software industry. This rare combination of field credibility, startup DNA, and enterprise-level strategy gives Majd a perspective few in the industry can match. She works with construction, architecture, engineering, development, and real estate organizations to cut through the noise of an overcrowded technology landscape — digging to The Roots of gaps before prescribing a solution, because what's the right technology if it's planted in unfit soil?

Bill Shopoff has more than forty (40) years of real estate and investment experience. His expertise includes the acquisition, development, and sale of new and redeveloped residential and commercial properties throughout the United States, as well as partnership structure, debt placement, venture capital and investment underwriting. Mr. Shopoff has acquired over 1,000 properties on behalf of his various entities, including the acquisition of over 6,000 apartment units (fee or mortgage loans), the entitlement of over 20,000 lots/units of land suitable for single-family or multi-family development, as well as millions of square feet of commercial projects. Additionally, the firm has undertaken numerous development projects, with current developments underway including high cube logistics buildings, apartments, luxury condominiums and single-family build to rent product.

For over 30 years, Mr. Shopoff has led Shopoff Realty Investments and its predecessor firms. Since 1992, he has served as either Principal or as President of the Asset Recovery Fund, and since August 1999, as the President of Eastbridge Partners, L.P. Upon acquiring the assets of Eastbridge Partners, L.P. in April 2004, Mr. Shopoff created the manager, Shopoff Realty Investments, L.P., and has served as its President since that time. Bill Shopoff also stands as Chairman of the Board and Co-Founder of Vertimass, LLC since 2012 and holds security licenses: Series 22, 24, 39, 62, 63, 79TO.

Involved in a number of industry associations, Mr. Shopoff is currently a member of Commercial Investment Real Estate and is a Certified Commercial Investment Member. He is also a member of the Urban Land Institute, the Building Industry Association as well as Lambda Alpha International (LAI), a global land economics society. Mr. Shopoff also stands as Investment Committee member for LCAD (Laguna College of Art + Design) and board member for The Park Club professional network of Orange County.

Mr. Shopoff is also involved in various collegiate councils, being named to the Executive Council of the Real Estate Center at The University of Texas McCombs School of Business. This Executive Council advises faculty and staff on curriculum matters within the University’s real estate department. He is also a member of the University of California Irvine-Chief Executive Roundtable (UCI CERT), which works in concert with local business leaders and university faculty.

In addition to his industry and educational board involvement, Mr. Shopoff is also involved in various nonprofit foundations, including his former roles as President of the Board of Directors for the Central Coast Wine Classic Foundation, and as a board member of Global Energy Network International (GENI), a non-profit organization based in San Diego, California. Furthermore, Mr. Shopoff has also been the top fundraiser for the past 20 years for the AIDS LifeCycle, a 585-mile bicycle ride from San Francisco to Los Angeles, which supports the San Francisco AIDS Foundation and the Los Angeles LGBT Center.

Mr. Shopoff is a frequent speaker on various real estate and investment related topics. He has been invited to participate as a key panelist and a guest speaker on professional panels at real estate conferences and industry events throughout the United States. He holds many awards and accreditations including nomination for the Orange County Business Journal’s 2023 Excellence in Entrepreneurship Award.

Lindsay Parton is Chairman of Prism Places and brings more than 40 years of

experience in commercial real estate. Prior to joining Prism, he served as President of

DJM Capital Partners, where he oversaw acquisitions, construction, and development.

From project inception through completion, he led a highly skilled and specialized team

responsible for entitlements, governmental and community relations, architectural and

land planning, construction management, and the marketing and positioning of

development and redevelopment projects. Notable projects include Bella Terra and

Pacific City in Huntington Beach, Lido Marina Village in Newport Beach, and Ovation in

Hollywood.

Mr. Parton is also the co-founder and Chairman of Parton & Edwards Construction, a

Santa Barbara–based construction and engineering company founded in 1980. Over his

career, he has developed a broad range of residential and commercial properties as

both an investor/developer and a general building contractor. In 1991, he formed a joint

venture with Aoki Construction, a multinational construction firm, through which the

partners executed more than $1 billion in primarily public-works projects throughout

California.

Mr. Parton holds a B.A. in Economics from Westmont College and resides in Santa

Barbara with his wife. His passions include surfing, tennis, golf, and spending time with

his three adult sons and nine grandchildren. He is actively involved in numerous

philanthropic and community organizations, including co-chairing the reconstruction of

Woodleaf, the sole remaining Young Life camp in California. He is also actively involved

with Westmont Men’s Baseball and Tennis programs.

Scott McChesney is a founding Principal of Blackridge Development a real estate group

focusing primarily on hospitality. Blackridge recently received a Hotel Development of

the Year Award for their Hilton branded Hotel on Maui that opened in 2025. Currently,

Blackridge has three hotel development projects in planning in Orange County. Prior to

Blackridge, Scott worked for Stonebridge Companies, a national hospitality company.

As Senior Vice President of Acquisitions and Development. Scott oversaw hotel

development, acquisitions, project funding, and new business development totaling over

$800 million. Prior to Stonebridge, Mr. McChesney was Vice President of RD Olson

Development where he was instrumental in growing the company from its inception in

2001. Mr. McChesney also worked for The Walt Disney Company for eight years where

he was Director of Development & Acquisitions for their Disney Imagineering Division

which oversaw the Anaheim Resort Expansion. He also spent one year in Disney’s

Corporate Strategic Planning Group. At the Pepsi-Cola Corporation/Yum Brands, he

was Senior Manager of Development. Mr. McChesney also has two years of

investment banking experience. Scott is a graduate of Penn State University and has

an MBA in Finance and Real Estate from the University of Southern California.

Rob leads Lowe’s Orange County office where he is responsible

for business development and investment, entitlement, design

and construction activities for projects. He has been involved

with the construction and development of residential, mixed-

use, commercial, and industrial projects. He is the current

Chair of the ULI Orange County and Inland Empire District

Council, a member of NAIOP, holds a California General Building

Contractor License and is a LEED Accredited Professional. Rob

enjoys golf, and collecting vinyl records. Education: Central

Michigan University, BS

With over 35 years of experience, David Bergman has been deeply involved in various iterations of Bergman. His diverse background in business and architecture has enabled him to excel in multiple roles, including project management, sales, division leadership, and directorship. His diverse educational background in business and architecture equips him to excel in different capacities within the organization.

David currently leads Bergman’s specialized Themed Entertainment team, focusing on destination attractions like water parks, surf parks, and large water basins. His expertise has positioned Bergman as a leader in this innovative market sector for corporate clients and independent developers.

David’s ability to merge creative design with practical execution is invaluable. He fosters collaboration among architects, consultants, clients, and construction teams, ensuring seamless project delivery and an exceptional building experience. His innovative approach to design and execution is highly valued by his colleagues and partners.

When not at work, David enjoys outdoor adventures with his wife and three children, including mountain biking and surfing. He embraces the same energy and passion he brings to his projects.

Waterford Property Company is an Orange County-based real estate firm focused on acquiring and managing commercial real estate assets throughout California and Arizona. Waterford leverages its experience, relationships, and superior market knowledge to acquire and manage select real estate opportunities that provide strong risk-adjusted returns to its investors.

Waterford looks for opportunities where it can utilize its asset management expertise to add immediate value while also focusing on properties that can be purchased well below projected replacement costs. To purchase its assets, Waterford partners with high net-worth private investors, institutions, and a select group of alternative funding sources. Since its founding in 2014, Stillwater has acquired and been a partner in over $170 million of office and retail assets in Southern California.

Jerome A. Fink is a co-founder & Managing Partner of The Bascom Group, LLC. Bascom

has completed over $12.0 billion in multi-family and commercial value-added

transactions since 1996 including more than 300 multifamily properties and 80,000

units. Bascom has ranked among the top 50 multifamily owners in the U.S. Bascom’s

subsidiaries and joint ventures include the Southern California Industrial Fund,

Rushmore Properties, Bascom Portfolio Advisors, Shubin Nadal Associates, Spirit Bascom

Ventures, REDA Bascom Ventures, MHF RM Holdings, Bascom Northwest Ventures,

Bascom Arizona Ventures, Harbor Associates, Village Partner Ventures, and the Realm

Group. Bascom’s subsidiaries also include Premier Business Centers, the largest

privately held executive suite company in the U.S.

Prior to founding Bascom, Mr. Fink acted as Senior Acquisitions and Sales Manager from

1991 to 1995 for Pacific Mutual Life Insurance Company. His responsibilities included

market assessment, property identification and negotiation, and the acquisition and

disposition of real estate investments.

Mr. Fink holds a Bachelor of Science in Electrical and Computer Engineering and a

Master of Business Administration in Real Estate and Finance from the University of

Wisconsin-Madison. He is a member of the Institute of Real Estate Managements (IREM)

and Turnaround Management Association (TMA). Mr. Fink is a licensed real estate

broker in the state of California, a Certified Commercial Investment Member (CCIM), a

Certified Property Manager (CPM), a Certified Mergers & Acquisitions Advisor (CM&AA),

and a Certified Turnaround Professional (CTP). He has appeared as a guest speaker at

various functions, including those for the Urban Land Institute, University of California

Los Angeles and Irvine, University of Southern California, and other assorted industry

events. Mr. Fink previously served on the Board of Directors for the Wisconsin Real

Estate Alumni Association and is currently a member of the USC Lusk Center for Real

Estate Executive Committee.  He has previously served on the board for the Young

Presidents Organization (YPO) California Coast chapter and is currently a member of the

World Presidents Organization (WPO).

In 2004, Mr. Fink was awarded the Apartment Executive of the Year by the Real Estate

Conference Group, the industry's largest and most prestigious multifamily conference

on the West Coast, and was later awarded the Rising Star award by the University of

California Irvine Center for Real Estate in 2008. Mr. Fink was also recognized in the 2011

Multi-Family Executive Magazine. In 2016, Mr. Fink was awarded the Ernst & Young

Entrepreneur of the Year, Orange County.

George Saad is President & Managing Principal of Fairway Multifamily, where he leads the firm's acquisitions, asset management, and development strategy. Prior to founding Fairway, George served as Partner and Director of Acquisitions at The BLVD Group where he was responsible for the acquisition, disposition, and financing of 50+ multifamily properties totaling over $1B. His experience includes the preservation of affordable housing, with Low Income Housing Tax Credits (LIHTC), tax exempt bond financing, and public private partnerships

Bill is a partner in the Orange County office with over 25 years of experience advising clients on a wide range of tax, joint venture, real estate, and corporate matters, including forming partnerships for the acquisition, sale, and development of commercial real estate, fund formation, 1031 like-kind exchanges, tenancy-in-common arrangements, Proposition 13 planning, Opportunity Zone investments, business entity restructuring and corporate succession planning. Bill represents a diverse group of sophisticated real estate sponsors, owners, developers, and capital providers. He works on projects covering most segments of the real estate industry, including multifamily, office, life science, industrial, hotel, entertainment, retail, mixed-use, and master planned developments.

Clients value Bill’s ability to efficiently structure real estate and corporate transactions to minimize tax and liability exposure, while also providing strategic counsel on other operational and legal matters. For many of his clients, he acts as the primary point of contact to assist and guide them through the life cycle of their respective commercial real estate investments, from the signing of the purchase agreement to the eventual disposition of the same. Since Bill represents both sponsors and capital providers, he has developed a unique understanding of the various conflicts of interests involved in any transaction, and has become adept at finding solutions to remove such impediments.

While much of Bill’s experience relates to general real estate matters, he has developed a special emphasis in counseling early stage real estate companies in connection with the creation of their initial operating companies, the formation of funds (both co-invest funds and funds created for direct investment), and the granting of participation interests to key employees/team members, along with collaborating with other practice groups at Allen Matkins to help with broader corporate securities, employment, litigation, and day-to-day business needs.

Widely respected for his industry and legal experience, Bill is frequently sought after as an author and speaker for regional and national conferences.

Carol is a Senior Vice President with CBRE, with more than 30 years of

commercial real estate experience. Since joining CBRE in 1984, Carol has

participated in transactions totaling over $2.5 billion in consideration. She

began her career in the CBRE’s New Orleans, LA office where she quickly

became the top leasing broker before transferring to Orange County in

1989. Since then, she has specialized in the Orange County market, involved

with ground up development, project repositioning and significant leasing

and sale transactions. She is an exceptional deal maker proven by her

impressive, long-term track record. Carol has provided real estate solutions

for her occupier clients in their international portfolios as well as multiple

local and national market companies. Econolite is one such example

resulting in a500,000 SF transaction which she spearheaded to successful

execution.

Carol is originally from New Orleans and enjoys French and Italian cooking.

She also loves to travel and oversaw the redevelopment of an Italian villa

and implementation of a cooking school in Northern Italy. She actively gives

back to her community as evidenced by her long-term involvement in

Beyond Blindness where she serves currently as Chariman of the Board.