As the Southeast Regional President, Roberta Liss is responsible for Cushman & Wakefield’s entire business in the state of Florida, Atlanta, Nashville and the Carolinas. Roberta is responsible for transformation and growth, client relationships, talent development and performance management across the Southeast U.S.
Prior to this role, Roberta served as President, East Region, overseeing all of Cushman & Wakefield’s business in one third of the US. She partnered with leaders in Chicago, Minneapolis, Boston, Connecticut, New York, New Jersey, Philadelphia, Baltimore, Washington, DC, Bethesda, and Tysons Corner offices to advance corporate strategic growth, transformation, and operational optimization initiatives. She joined Cassidy Turley/DTZ, a predecessor Cushman & Wakefield company, in 2015 and served as Managing Principal for the Washington, DC Metro Region, as well as the President of the Eastern Region for DTZ.
Before joining DTZ, Roberta served as Executive Vice President of Leasing, Marketing and Acquisitions at BECO Management. Before joining BECO, she was Executive Vice President of CBRE in Washington, DC, where she was a tenant and landlord broker and led strategic planning efforts. She also has served as Director of Brokerage for Washington, DC, and Maryland at Trammell Crow Co. where she was a principal and led capital markets, tenant representation, agency leasing, retail leasing and tax appeal.
During her 36-year career, Roberta has executed transactions totaling more than 30 million square feet of space, has transacted eight building sales, and has advised Fortune 100 companies, financial institutions, health care companies, institutional owners and private developers on real estate matters, transactions and strategic planning.
Roberta received a Bachelor of Architectural Engineering degree from Pennsylvania State University, as part of the University's 5-Year Engineering Program.
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