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Speakers and Panels

Derrick Millard

Derrick Millard

Director, Real Estate & Facilities Management

GEICO

Adam Knobloch
Emcee

Adam Knobloch

VP & Head of Data Centers

Bisnow

Jason Rafkind

Jason Rafkind

VP, Solutions Engineering

STACK Infrastructure

Lloyd Proctor Jr.
Moderator

Lloyd Proctor Jr.

Market Development Manager

OpenSquare

Adam Knobloch

Emcee

Bisnow

Adam Knobloch has been involved in the commercial real estate event and media space since 2010, having held roles in sales, account management, production and coordination. He joined Bisnow Media as the Global Director of Data Centers after having led event sales and strategy efforts in the CRE space for nearly a decade. Since 2012, he has found a significant passion for the data center and technology sectors, while building an international network of active followers across numerous asset classes in the US, UK, Canada and Ireland. In his current role, Adam oversees Bisnow Media's event and sponsored media strategy for the data center sector, having expanded its Datacenter Investment Conference & Expo (DICE) Series event offerings to more than 15 markets, with an international presence in the UK and Canada.

He previously held a board member role on the Telecom Exchange (TEX) Advisory Board, collaborating on content, speaker recommendations and event strategy. Additionally, he has made a point of promoting local and national organizations with a focus on STEM education and advancing the next generation into the technology sector through support, collaboration and ambassadorship. Notable organizations include the Nomad Futurist Academy, Infrastructure Masons, H5 Data Centers' STEM Fest and local chapters of both 7X24 Exchange and AFCOM.

In his personal life, Adam is a musician, having toured the east coast as the drummer of The Gantry. He was a frequent member of the NYC folk/indie rock music scene and is currently the drummer for A.M. County.

Adam holds a Bachelor's Degree of Business Administration from American University's Kogod School of Business, with a focus on Marketing and Public Relations.

Jason Rafkind

VP, Solutions Engineering

STACK Infrastructure

Based in Chicago, Jason leads STACK’s Solutions Engineering team to provide best-in-class technical support to our clients, sales team, and overall business.

Jason joined STACK from Digital Realty where he led a global team focused on supporting the largest hyperscale, cloud, and content companies. Originally from the San Francisco area, Jason has over 25 years of experience supporting mission-critical IT in the US and globally.

Lloyd Proctor Jr.

Moderator

OpenSquare

Fascinated by the “why” behind the growth of emerging industries, Lloyd started with numbers, research, and analytics. He spent years in East Coast markets as an analyst, identifying commonalities where development activity was emerging. Moving to the opposite coast, Lloyd began curating content on commercial and biotech tenant trends in the PNW.

Lloyd’s persistence in dissecting how people shape environments continues to drive his interest in the CRE sector. As our new Market Development Manager, Lloyd finds solutions and opportunities to deliver environments that foster better connections, collaboration, research, and innovation for commercial and biotech organizations.

Summary

  1. How can data center operators prevent stranded capacity?

  2. How can well-planned infrastructure design create more opportunity for high-density data centers and enterprise requirements?

  3. Are smaller facilities with high density capacity the future for data centers? What are the key demand drivers?

  4. What are operators doing to write the wrongs of initial data center design flaws that might cause stranded capacity? Are there solutions to overcome stranded capacity after breaking ground?

  5. What end user demands are driving operators to increase the efficiency in capacity utilization?