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Greg Friedman

Greg Friedman

CEO & Managing Principal

Peachtree Group

Mark F. Bonner
Moderator

Mark F. Bonner

Editor-in-Chief / Chief Content Officer

Bisnow

Greg Friedman

CEO & Managing Principal

Peachtree Group

Since co-founding Peachtree Group in 2007, Greg has successfully

overseen investments exceeding $11.0 billion in commercial real estate

and various other enterprises.

With over 25 years of experience, he brings extensive experience in credit

and equity investing, particularly in hotels and other commercial real

estate assets. Previously, Greg served as senior vice president of business

development for Specialty Finance Group, where he originated more than

$2.0 billion of credit transactions.

Before that, Greg was vice president of business development for GMAC

Commercial Mortgage Asset-Backed Lending Division. During his six-year tenure, he originated, closed

and funded more than 300 hospitality FF&E financing transactions with an aggregate capital structure

exceeding $10.0 billion.

Greg is a graduate of the University of Texas at Austin and is a board member of the American Hotel &

Lodging Association. He also serves on the real estate fund advisory board for the Texas McCombs

School of Business at the University of Texas at Austin.

Welcome to First Draft Live

In a time of economic whiplash, policy swings and market churn, we're launching a new series that unpacks what’s really moving commercial real estate right now. 

Introducing First Draft Live — a weekly livestream inspired by our popular daily newsletter, The First Draft. Every Friday at 12:30 pm ET, we’ll bring together industry leaders for a real-time conversation on the week’s most pressing story. No fluff — just sharp, timely insights on what’s driving CRE and what it means for your business right now.

The Bond Market’s Back In Charge — And It’s Coming for CRE

With the 10-year Treasury hovering near 5% and Trump’s $3T tax plan rattling the bond market, capital costs are surging — and CRE is feeling the heat. Who’s still lending, at what price and how are borrowers getting deals done in this new debt reality?

Join us Friday at 12:30 p.m. ET/ 9:30 a.m. PT for the first episode. We’ll break down spreads, liquidity, rising private credit and whether sentiment is outpacing reality. If the bond market can blow up Congress’s math, what’s it doing to yours?

Audience questions are welcome and will be fielded by our producer during the livestream. Can’t attend live? Register anyway — the recording will be available within 24 hours.

Interested in speaking? Contact Director of Global Production Elizabeth Baker at liz.baker@bisnow.com.

Agenda

Time Activity
4:30 PM
5:00 PM
First Draft Live: Episode One -- Pricing Deals in Uncertainty

A Conversation with Peachtree Group CEO Greg Friedman