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Speakers and Panels

Erina Malarkey

Erina Malarkey

Co-Founder & CEO

Remarkably

Gary Chance

Gary Chance

Head of Marketing & Partnerships

Prescriptive Data

Bryan Colin

Bryan Colin

Co-Founder and CEO

VirtualAPT

John Marino

John Marino

President

Marino PR

Brent Hieggelke

Brent Hieggelke

Chief Marketing Officer

CrowdStreet

Miles Bloom
Moderator

Miles Bloom

Principal and SVP, Bisnow

Managing Partner, Open Seas Advisory

Erina Malarkey

Co-Founder & CEO

Remarkably

Erina Malarkey is the Co-founder and Chief Executive Officer of Remarkably. She is responsible for the strategic vision and direction of the company’s cloud-based business intelligence software. Bringing more than a decade of multifamily real estate expertise to her role, Erina has forged deep relationships within the multifamily industry and is recognized for her commitment to shifting the status quo of property performance. Her ability to define and meet the needs of the nation’s top managers, owner/operators, investors and developers with an intuitive and value-generating platform has been instrumental in Remarkably’s success. Most recently, Erina was named one of GlobeSt Real Estate Forum’s 2020 Women of Influence for innovation in the multifamily industry. She also won the CREW Seattle 2019 Women in Tech award, an award sponsored by CREW and The Registry and presented at the ELEVATE event—a celebration of women in the commercial real estate industry. The event honored individuals and employers who are making a positive impact in today’s real estate industry.

Bryan Colin

Co-Founder and CEO

VirtualAPT

Bryan Colin is the Co-Founder and CEO of VirtualAPT, a digital visualization technology company based in NYC. The company uses autonomous robots to create interactive 360° videos of the built world. Bryan graduated from Skidmore College in 2006 with a degree in Business Management.

John Marino

President

Marino PR

The trajectory of John’s career since joining Marino in 2002 includes work as Chief Operating Officer, Managing Director, and then President. But these titles do not fully capture the impact he has had on the agency’s creative and technological evolution. John’s leadership and vision ensured that Marino succeeded in navigating its transition to new capabilities without losing its sense of connection and commitment to its origins and core values.

John leads Marino’s day-to-day operations and has established a bond with the agency’s clients, who know him as a trusted communications counselor. His reputation is unsurpassed among Fortune 100 C-Suite executives, founders at emerging technology and innovation companies, corporate principals throughout leading real estate companies, as well as administrators and directors at prestigious institutes of higher education and nonprofits. These include Walmart, McDonald’s, New York University, Cushman & Wakefield, VTS, National Grid, and Jamestown.

The energy and sense of mission he brings to the agency has played a key role in driving the expansion of its client base and capacity. During his tenure, he has overseen growth of nearly 50 percent as measured by in-house expert personnel and revenue, with the agency now considered one of the top 50 most powerful PR firms in the U.S.

Under his direction, the agency developed a caliber of digital expertise — in both strategy and execution — that distinguishes Marino today as a leader in fully integrated traditional and digital communications. He also spearheaded the company’s expansion to the full suite of creative and advertising services on which its clients now depend for precision-targeted, high-impact results.

A graduate of Fairfield University, John lives in Westchester County with his wife, Kate, and their children John Luke, Giuliana, and Colette.

Brent Hieggelke

Chief Marketing Officer

CrowdStreet

Brent is a high-growth tech marketing executive focused on start-up and early category innovators and disruptors. He is a seasoned evangelist, keynote, and panelist across a wide-range of topics.

He is a former CMO of several leading SAAS companies such as Urban Airship (mobile), Brandlive (video), Webtrends (data and analytics) and Touch Clarity (AI, machine learning), which was sold Omniture. In 2009, Brent co-founded a real estate start-up, Second Porch, which built the first sharing economy vacation rental site which exited to HomeAway, now Expedia. Brent has keynoted and led panels at global events like SXSW, Mobile World Congress, Cannes Lions, Advertising Week, Adtech, and hundreds of other conferences. Brent has been featured or quoted in the Wall Street Journal, Forbes, Advertising Age, and hundreds of other publications.

Brent holds a BA in Economics with honors from the University of Chicago.

Summary

  1. How has perception shifted within CRE companies during the pandemic in terms of the role marketing plays in revenue generation?

  2. How can marketers and business leaders better track the results of marketing efforts and expenditures?

  3. What new strategies and technologies can marketers and business leaders utilize to better target prospective clients/customers?

  4. What new strategies and technologies should marketers and business leaders be evaluating to better promote their products, services, and/or messages?

  5. How are effective marketers capturing viable leads for their sales team, and funneling those leads for their salespeople?