This session is led by Daniel Kronovet, Thesis Driven's CTO, who builds the tools and systems the company runs on. He's going to show you exactly how AI plans, writes, and builds a real website, then hand you the keys so you can do it yourself, live, for your own firm.

Thesis Driven's own website uses the same approach: our team updates it themselves, with no technical background, because AI has made it simple enough to just do. Daniel will demystify the tools and cut through the jargon, so what sounds like a developer's job turns out to be something you can handle yourself in an afternoon.

By the end of the workshop, you'll have built and published a real website, on your own domain, with your own hands. You'll walk away knowing exactly how to keep it running: new copy, new project pages, new updates, all yours to make whenever you want.

What you'll build

• A live, working website on your own domain, built during the session

• AI-generated copy for your homepage, about page, and project or portfolio pages

• A site structure and layout suited to a development firm's needs

• A simple, repeatable way to update pages, add projects, and edit copy yourself, no technical background required

You'll learn how to

• Build and publish a real website live during the session, using real developer tools

• Use AI to write homepage, about, and project page copy that sounds like your firm, not a template

• Choose a site structure that fits a development firm's audience: investors, brokers, municipalities, and prospective partners

• Set up a domain and get your site live on the web

• Make ongoing updates yourself: new copy, new pages, new projects

• Avoid the common mistakes that make a self-built site look unfinished

• Prompt and edit AI output so it reads sharp and specific, not like generic AI copy

Questions about the workshop?
View FAQs on format, access, recordings and more: FAQs

Planning Your Site

Before you build anything, you need a clear picture of who the site is for and what it needs to do.

• Defining your audience and their first questions about your firm

• Mapping the pages a development firm actually needs

• Setting a tone and positioning that matches how you want to be perceived

Live Build: Writing Your Copy with AI

You'll draft real copy for your site using AI, live, during the workshop.

• Prompting AI for homepage and about page copy that's specific, not generic

• Writing project and portfolio pages that showcase your track record

• Editing AI output so it reads sharp and specific, not like generic AI copy

Live Build: Building and Publishing the Site

You'll take your copy and turn it into a live, working website.

• Choosing a layout and structure for your pages

• Assembling the site using AI-assisted tools

• Connecting a domain and publishing the site live

Maintaining It Yourself

A website only stays useful if you can keep it current, and now you can.

• Updating copy and adding new project pages after the workshop

• Setting up a simple workflow so updates take minutes, not weeks

• Handling everything yourself, from small copy tweaks to new pages