A two-hour interactive workshop designed for real estate investors, developers, and hospitality entrepreneurs who want to understand—and build—the micro-resort asset class: purpose-built experiential lodging properties, typically 5–20 keys, founder-led, story-driven, and located within drive distance of a major metro.

In this workshop, Isaac French will walk through the exact framework he uses to help entrepreneurs go from idea to operating resort—from finding land and raising capital to design, branding, construction, marketing, and operations. This isn't a theoretical discussion about hospitality trends. It's a practical roadmap built from real projects, mistakes, and results.

You'll Learn How To

Part 1 — Vision & Foundation

How to find and evaluate a site, stack capital creatively (investor equity, SBA lending, and rewards-based crowdfunding), build a brand before you break ground, and document your journey in a way that attracts guests, investors, and press from day one.

Part 2 — Design & Build

How to let the land inform the design, build a design bible that guides every decision, hire and manage contractors without getting burned, value-engineer, and furnish and prepare a property that delivers on the promise of an exceptional experience.

Part 3 — Launch & Scale

How to generate social proof and press before opening, build a direct booking engine that makes you independent of OTAs, set up staff-light, experience-forward operations and automation without losing the human touch, and use guest feedback and content to compound growth over time.

Questions about the workshop?
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