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Greg Friedman

Greg Friedman

CEO & Managing Principal

Peachtree Group

Mark F. Bonner
Moderator

Mark F. Bonner

Editor-in-Chief / Chief Content Officer

Bisnow

Greg Friedman

CEO & Managing Principal

Peachtree Group

Since co-founding Peachtree Group in 2007, Greg has successfully

overseen investments exceeding $11.0 billion in commercial real estate

and various other enterprises.

With over 25 years of experience, he brings extensive experience in credit

and equity investing, particularly in hotels and other commercial real

estate assets. Previously, Greg served as senior vice president of business

development for Specialty Finance Group, where he originated more than

$2.0 billion of credit transactions.

Before that, Greg was vice president of business development for GMAC

Commercial Mortgage Asset-Backed Lending Division. During his six-year tenure, he originated, closed

and funded more than 300 hospitality FF&E financing transactions with an aggregate capital structure

exceeding $10.0 billion.

Greg is a graduate of the University of Texas at Austin and is a board member of the American Hotel &

Lodging Association. He also serves on the real estate fund advisory board for the Texas McCombs

School of Business at the University of Texas at Austin.

Welcome Back to First Draft Live

Commercial real estate entered 2026 expecting a recovery. Instead, the industry is now navigating a far more complicated reality shaped in part by the conflict with Iran.

Rising geopolitical tension has pushed oil prices higher, adding new pressure to inflation and keeping interest rates elevated, even as roughly $1.2T in real estate loans come due by 2027.

Much of that debt was originated in a dramatically different rate environment, raising fresh questions about how much capital will be available — and at what cost — as borrowers look to refinance.

The risks are growing more visible, Peachtree Group CEO Greg Friedman said on this week’s episode.

“Lending availability to commercial real estate could easily freeze up very quickly,” Friedman said. “And that is a risk in the face of this unprecedented amount of loan maturities.”

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First Draft Live returns for Season 2, bringing with it a continued commitment to compelling conversations with commercial real estate’s leading voices. Inspired by our daily newsletter, The First Draft, Bisnow’s Editor-in-Chief / Chief Content Officer Mark Bonner takes viewers behind the scenes on what’s shaping everything from capital trends and policy changes to sector-specific activity, in discussion with the people making it happen.

We’ve hosted some of the industry’s top voices — and there’s more to come. Bring your questions, join the conversation, or catch the replay within 24 hours if you can’t attend live. Past episodes can be found here.

Interested in speaking? Contact our Vice President of Production, Elizabeth Baker, at liz.baker@bisnow.com.

Agenda

Time Activity
4:30 PM
5:00 PM
First Draft Live: Iran, Interest Rates And The $1.2T Maturity Wall

Featuring Peachtree Managing Principal & CEO Greg Friedman