Open and Operating: 360 Reflective View Of The UK's BTR Market

Hannah moved into the property industry four years ago when she co-founded residential review site, HomeViews. She started her career at GSK, spending seven years at the pharma giant before joining a luxury skincare startup. As Marketing Director Hannah helped take it from a table-top business to a brand featuring in stores such as Selfridges and Barney’s New York. In property, she has quickly become an authority on the Build to Rent and PRS sectors.

Architect, design and development strategist Brendan Geraghty is a recognised Build to Rent (BTR) thought leader who has been active in the sector since 2011. Brendan is known for actively championing the integration of consumer culture in BTR with a ‘brand before building’ approach. Brendan combines deep generalist and broad specialist knowledge, creating structured development and consumer centric BTR strategies, integrating consumer culture principles with investment requirements. He has spent 16 years in senior roles, including with Centred Architecture, Optim and Geraghty Taylor Architects, before becoming CEO of UKAA (the UK Apartment Association) in 2022. Spearheading the UKAA’s leadership through high quality knowledge and research, Brendan will be supporting the organisation to serve as the voice of the Build to Rent sector in the UK. He will also explore new relationships with others in the residential sector with an interest in Build to Rent including housing associations, co-living investors and operators, contractors and house builders as well as pressing ESG issues such as Net Zero Carbon.