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Speakers and Panels

Greg Friedman

Greg Friedman

CEO & Managing Principal

Peachtree Group

Brad LeBlanc

Brad LeBlanc

Chief Development Officer

Best Western Hotels & Resorts

Stephen Rushmore, Jr

Stephen Rushmore, Jr

President & CEO

HVS

Greg O'Stean
Moderator

Greg O'Stean

Chief Development Officer

Aimbridge Hospitality

Greg Friedman

CEO & Managing Principal

Peachtree Group

Since co-founding Peachtree Group in 2007, Greg has successfully

overseen investments exceeding $11.0 billion in commercial real estate

and various other enterprises.

With over 25 years of experience, he brings extensive experience in credit

and equity investing, particularly in hotels and other commercial real

estate assets. Previously, Greg served as senior vice president of business

development for Specialty Finance Group, where he originated more than

$2.0 billion of credit transactions.

Before that, Greg was vice president of business development for GMAC

Commercial Mortgage Asset-Backed Lending Division. During his six-year tenure, he originated, closed

and funded more than 300 hospitality FF&E financing transactions with an aggregate capital structure

exceeding $10.0 billion.

Greg is a graduate of the University of Texas at Austin and is a board member of the American Hotel &

Lodging Association. He also serves on the real estate fund advisory board for the Texas McCombs

School of Business at the University of Texas at Austin.

Brad LeBlanc

Chief Development Officer

Best Western Hotels & Resorts

Brad LeBlanc is senior vice president & chief development officer for Best Western® Hotels & Resorts. Joining Best Western in 2019, LeBlanc leads sales and development efforts for North America expansion of the Best Western core brands, SureStay Hotel Group®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden® by Best Western, Sadie® Best Western, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western. He also serves on the brand’s senior executive team, which shapes and executes Best Western’s long-term strategies.

LeBlanc previously served on the executive team of Serendipity Labs, a hospitality-focused co-working brand launched in 2012 across North America. In 2004, LeBlanc successfully launched the Cambria Suites brand and upscale hotel division for Choice Hotels.

Stephen Rushmore, Jr

President & CEO

HVS

As President and CEO of HVS, the leading hospitality consulting and services organization with over 40 offices around the globe, Stephen Rushmore Jr., MAI, directs the worldwide operation of the firm and is responsible for overseeing the long-term strategy.

Prior to joining HVS in 2002, Stephen was Senior Engineer with Sapient, an enterprise application development firm, based in Cambridge, Massachusetts. He traveled throughout the world developing solutions that enabled financial, energy and telecommunication companies to increase internal efficiencies. In 2000, Stephen founded Roadfood.com, a website dedicated to finding the most memorable local eateries along the highways and back roads of America. The award-winning website has been recognized by Forbes Magazine as the best restaurant guide on the Internet, and Yahoo awarded it the very prestigious “Web Site of the Year.”

Stephen is a designated member of the Appraisal Institute (MAI) and a state-certified appraiser in New York, and he frequently lectures at major hotel schools around the world. Stephen earned his BS from the Cornell School for Hospitality Administration.

Summary

  1. What does the path forward to the industry look like?

  2. How should hotels set room rates now and after Coronavirus? Should, and can, hotels resist discounting their future rates?

  3. What is needed for the industry to move from survival to recovery mode?

  4. How long will the recovery period be for the hotel industry? What have we learned from SARS, Zika, 9/11 and the Great Recession - in terms of speed and length of the recovery process - that we can apply here?

  5. What will the debt & equity markets look like for hotels post Coronavirus?

Of the industries hit hardest by the coronavirus, the hotel sector is arguably at the top of the list. Shelter-in-place regulations has shuttered hotels throughout the nation, and though indicators show that the spread of infection is slowing, it could be many months before people feel comfortable to travel and hotels are back up and running at peak occupancy.

Join Bisnow for a virtual discussion with top hotel executives to find out how the hotel industry has been weathering the storm, plans for reopening, and how they will thrive on the other side.

Can't attend live? You should still register! We'll be sending out the recording to all registrants.

Agenda

Time Activity
7:00 PM
8:00 PM
The Path Forward for Hotels