Bisnow Lodging Investment Summit: Back to Business

Agenda

Time Activity
12:00 PM -1:00 PM
Registration, Networking, and Breakfast
1:00 PM -1:45 PM
Today's Development Growth Opportunities: On Franchising, Site Selection, and Extended-Stay vs Luxury (And Everything in Between)
1:45 PM -2:30 PM
Ready to Invest: Hotel Financing and Capital Markets Outlook

When will banks and top lenders be confident in reinvesting in today's distressed asset? Where is capital flowing, and what's keeping deals from getting done?

2:30 PM -2:45 PM
Networking Break!
2:45 PM -3:30 PM
Innovating the Hotel Experience: Management and Operations Update

From safety to tech, how your hotel experience will look different on your next trip

3:30 PM -4:15 PM
The Next Generation of Hotels: Analyzing Tomorrow's Construction, Amenities, and Design Trends

Driving revenue beyond the room, and incorporating today's lessons from the pandemic into tomorrow's developments

4:15 PM -4:45 PM
Keynote: A Marriott Executive Outlook

Rethinking Conversions, Soft Brands, and Extended Stay

4:45 PM -5:00 PM
More Networking!

Speakers

Danny Hughes
Keynote

Danny Hughes

EVP & President, Americas

Hilton

Maki Bara

Maki Bara

President and Co-Founder

Chartres Lodging Group

Danny Hughes

Keynote

Hilton

Danny Hughes is President of the Americas for Hilton and is based out of the company’s global

headquarters in McLean, Virginia.

In this role, Mr. Hughes is responsible for Hilton’s interests in the company’s largest region, spanning

more than 5,620 hotels, 16 brands, and 27 countries across North, Central and South America. He is

directly responsible for hotel operations and the coordination of functional leaders across

development, brand management, revenue generation, human resources, communications, finance

and owner relations in the region.

A 35-year hospitality industry veteran, Mr. Hughes has developed a deep knowledge of the region

and the business functions supporting it. His most recent role was SVP and Commercial Director in

the Americas, where he led more than 4,000 Team Members and drove growth for Hilton’s portfolio

of industry-leading brands. His leadership was central to strengthening the company’s revenue and

distribution strategies, while delivering outstanding experiences for Hilton’s guests.

Mr. Hughes also previously served as SVP, Caribbean and Latin America, where he was

responsible for the operations of all Hilton-managed properties throughout the region. He has

previously held the role of Area Vice President, Caribbean, Central America and Cancun, and

worked in several management positions with Hilton across the globe.

He currently serves on the American Hotel & Lodging Association’s Board of Directors and

HotelPAC Advisory Committee, the D.C. Policy Center’s Board of Directors, and is a Corporate

Board Member for Jobs for America’s Graduates.

Mr. Hughes received a degree in Hotel and Food Services Management from Bournemouth

University in the United Kingdom. He currently resides in Vienna, Virginia.

Maki Bara

President and Co-Founder

Chartres Lodging Group

Maki Nakamura Bara, President & Co-Founder of The Chartres Lodging Group, LLC and Chairman of the Board for affiliated management company, Sightline Hospitality, is a leading expert in investing in and repositioning urban hotels and resorts. Since the formation of Chartres Lodging in 2002, she has acquired and repositioned approximately $5 billion of lodging assets in the U.S. and Japan and completed more than $1 billion in the redevelopment of these assets. In recognition of her extensive experience in the lodging sector, particularly in acquisitions, asset management, development management and her role in the growth of the two companies, Ms. Nakamura Bara was recognized as the top "40 Under 40" by M&A Advisor, received the ''Best Executive" Stevie Award for Women in Business, was named a "Woman of Influence” in commercial real estate by Real Estate Southern California magazine, was a three-time honoree of Bisnow’s Power Women LA and recently honored as one of Hotel Management’s 2021 Influential Women in Hospitality. She is also a frequent speaker at various industry conferences. Ms. Nakamura Bara’s previous experience includes participating in the formation and growth of the lodging activities of Lend Lease Real Estate and Strategic Hotel Capital. She has also worked at Oxford Capital Partners, Inc. and PricewaterhouseCoopers in the hospitality consulting division. Ms. Nakamura Bara is a graduate of UCLA and is fluent in spoken Japanese.

Today's Development Growth Opportunities: On Franchising, Site Selection, and Extended-Stay vs Luxury (And Everything in Between)

Dave Pollin

Dave Pollin

Co-Founder

The Buccini/Pollin Group

Chip Ohlsson

Chip Ohlsson

Chief Development Officer

Wyndham Hotel Group

Greg O'Stean

Greg O'Stean

Chief Development Officer

Aimbridge Hospitality

Harvey Goodman
Moderator

Harvey Goodman

President & CEO

Goodman Gable Gould

Dave Pollin

Co-Founder

The Buccini/Pollin Group

Dave Pollin is the Co-Founder and President of The Buccini/Pollin Group (“BPG”), co-

headquartered in Washington, DC and Wilmington, DE. He also serves as Chairman of PM Hotel

Group, the hotel management affiliate of BPG. Mr. Pollin leads the firms’ hotel acquisition,

development and capital markets efforts.

The Buccini/Pollin Group has acquired and developed over $5 billion of properties in every real

estate asset class throughout the United States since its founding in 1993. BPG is the developer,

owner and operator of over 50 hotels, seven million square feet of office space, 15 major

residential communities, numerous retail properties, and multiple sports/entertainment venues.

Among BPG’s affiliates, PM Hotel Group manages 60+ hotels and over $600mm of managed

revenue, ranking it as the 15th largest independent hotel management company in the US

(pmhotegroup.com). BPGS Construction has 60+ associates focused on general contracting,

tenant improvements and owner representation services (bpgsconstruction.com). BPG 360

develops and manages office projects for BPG (bpg360.com), while Reside BPG oversees the

company’s multi-family residential efforts (residebpg.com). Corten Real Estate Partners was

formed in 2018 to be BPG’s discretionary fund vehicle and has several investments closed or in

the pipeline. The principals of BPG are also co-founders and owners of Major League Soccer’s

Philadelphia Union, having developed and constructed Talen Energy Stadium, the team’s home

field in Chester, Pennsylvania.

Mr. Pollin’s current affiliations include: Cornell University School of Hotel Administration’s Dean’s

Advisory Board; Cornell University Council; Vice President of the Economic Club of Washington;

Trustee of the Federal City Council; Trustee of The Holton Arms School in Bethesda, Maryland;

Canopy by Hilton’s Owner Advisory Council; Education Chair of YPO Gold US Capital Chapter;

and Founding Board Member of Founders Bank in Washington, DC. In years past, Mr. Pollin

served on the Monument Bank (now Revere Bank) Board of Directors; Starwood Hotels & Resorts

North American Owner’s Advisory Council; Owner Advisory Council of Hilton’s Embassy Suites

brand; Co-Founder and President of the Board of Starlight Children’s Foundation MidAtlantic; and

Regional Chair of the Northeast US Region of the Young Presidents Organization. Prior to co-

founding The Buccini/Pollin Group and PM Hotel Group, Mr. Pollin was a consultant with

Laventhol & Horwath and worked in operations with Westin and Sheraton. David Pollin graduated

from Cornell University’s School of Hotel Administration.

Chip Ohlsson

Chief Development Officer

Wyndham Hotel Group

Chip Ohlsson is executive vice president and chief development officer, North America, for Wyndham Hotels &

Resorts, the world’s largest hotel-franchising company. In this role, he is responsible for the development

strategy for Wyndham’s 22 brands across North America, identifying and building strategic partnerships to

position Wyndham in new markets and increase presence in existing markets.

Ohlsson is also responsible for strengthening and expanding relationships with owners

and key ownership groups including real-estate investment trusts, developers and

financial institutions with hospitality portfolios. Wyndham Hotels & Resorts partners with

owners to provide powerful marketing and sales programs to drive reservations to hotels

while the company’s competitive online travel agencies and supplier pricing reduces

costs for hotel owners.

A 30-year veteran of the hospitality industry, Ohlsson brings with him hotel financing and portfolio management

experience, as well as many established industry relationships. Ohlsson, previously served as vice president of

North American development at Starwood Hotels & Resorts. Prior to this, Ohlsson held several leadership

positions across the industry including senior vice president, vice president and franchise sales director with

Cendant/Wyndham. During this time he oversaw sales, business development and financial management

initiatives and was consistently a top sales producer, earning accolades including Vice President of the Year.

Harvey Goodman

Moderator

Goodman Gable Gould

Harvey M. Goodman is a nationally recognized public adjuster with extensive experience in adjusting first-party property insurance claims. He has assisted numerous industries including construction, education, health, hospitality, manufacturing, non-profits, real estate, retail, transportation, and warehousing with claims ranging from builders risk to collapse, fire, wind, and water damage.

With over 35 years of experience in property insurance, Harvey has been involved with numerous insurance claims including: Four New York Plaza/Edge Funds, Beaulieu of America, Coakley & Williams Construction, Dulles Jet Center, Durst Organization/One Bryant Park, Eagle Bank, Federal Realty Investment Trust, Foulger-Pratt Companies, Howard Hughes Corporation, LaSalle Hotels, Macklowe Properties/510 Madison, MedStar Health, National Rural Electric Cooperative Association, Pebblebrook Hotel Trust, Ronald D. Paul Management, Starwood Hotels & Resorts, TAMKO Building Products, Union Station Investco/Ashkenazy Acquisition, Union Station Redevelopment Corporation, Urban Outfitters and York International.

Mr. Goodman leads the firm’s senior management, adjusts complex claims and initiates and manages relationships with new clients throughout the United States, Canada, the Caribbean and Europe. Additionally, Harvey writes and lectures on builders risk, collapse coverage, catastrophic claim adjusting, gaps in insurance coverage and other topics.

Ready to Invest: Hotel Financing and Capital Markets Outlook

When will banks and top lenders be confident in reinvesting in today's distressed asset? Where is capital flowing, and what's keeping deals from getting done?

Mike Hollman

Mike Hollman

SVP, Treasurer and Head of Strategic Finance

Hilton

Brian Friedman

Brian Friedman

Founder

Friedman Capital, Foxhall Partners

Greg Friedman

Greg Friedman

CEO & Managing Principal

Peachtree Group

Jason Altberger

Jason Altberger

CFO

Sage Hospitality

Samantha Ahuja
Moderator

Samantha Ahuja

Co-Chair, Global Hospitality Practice

Greenberg Traurig

Mike Hollman

SVP, Treasurer and Head of Strategic Finance

Hilton

Mike Hollman is an SVP, Treasurer and Head of Strategic Finance at Hilton. In this role, Mike oversees

the Capital Markets, Corporate Finance, Business Development/Innovation and Global Treasury teams.

Mike is responsible for a wide variety of activities and initiatives, including public market offerings,

capital allocation, cash management, business development, start-up/venture investments and M&A.

Prior to becoming Treasurer and Head of Strategic Finance, Mike served as Vice President of Mergers

& Acquisitions and Capital Markets. Mike also serves as the Senior Advisor for Hilton’s Black Team

Resource Group (“BTMRG”).

Before joining Hilton, Mike worked in investment banking, specializing in the real estate and lodging

sectors. He most recently served as a Director of the Real Estate and Lodging Investment Banking

Group at Citigroup, and previously held similar roles at UBS Investment Bank. Mike’s transaction

experience as an investment banker represents over $20 billion of deal volume, including numerous

assignments on mergers and acquisitions, public debt and equity and commercial mortgage-backed

securities (CMBS) financings.

Prior to banking, Mike was a management consultant at Kurt Salmon Associates (KSA), now a part of

Accenture Strategy. At KSA, Mike was responsible for the development and execution of strategic

initiatives and supply chain-related projects for consumer product and retail companies.

Mike currently serves on the Board of Agree Realty Corporation (NYSE: “ADC”), a publicly traded Real

Estate Investment Trust (REIT) and on the Board of a startup technology company in the hospitality

space. Mike is also a Board and Executive Committee member of DC Central Kitchen, a local non-profit

and social enterprise that combats hunger and poverty through job creation and training. Mike received

his B.S. in Industrial Engineering from the Georgia Institute of Technology with honors and his M.B.A.

from The Columbia Business School.

Brian Friedman

Founder

Friedman Capital, Foxhall Partners

Brian Friedman is the CEO of BOA Acquisition Corp, a newly organized blank check company

whose purpose is to pursue acquisition opportunities in PropTech and to find technological

solutions to unlock real estate opportunities. Brian is also a partner at his namesake firm,

Friedman Capital and the co-founder and managing partner of Foxhall Partners. In these roles

Brian oversees the real estate investing practice and leads his firms in opportunistic, value-

added, core-plus equity. The firms actively participate in debt investments in the Washington,

D.C. metropolitan area, with a primary focus on urban and infill neighborhoods.

Currently Brian owns commercial, residential, retail, and/or hospitality properties in Charleston,

South Florida, California, Washington D.C. and New Mexico. In addition, he develops lifestyle

properties in senior housing and student housing sectors. Brian’s portfolio includes historic,

iconic properties such as the Watergate offices and Line hotel in D.C., the Rosewood Inn of the

Anasazi in Santa Fe, and Liberty Station in San Diego.

Brian acts as an Adjunct Professor at Georgetown University’s Master of Professional Studies

program, where he teaches a course on development and construction project management. He

is a member of the Pension Real Estate Association (PREA), the Urban Land Institute (ULI) and

the International Council of Shopping Centers (ICSC). He is a founding board member of the

Adams Morgan Youth Leadership Academy and serves on the Mind Matters committee at

Washington Hebrew. Friedman also spends time volunteering at Iona Senior Services of

Washington D.C. and is a non-practicing Certified Public Accountant. Brian Friedman received

his B.S., M.A., and M.B.A. from the Kogod School at The American University.

Greg Friedman

CEO & Managing Principal

Peachtree Group

Since co-founding Peachtree Group in 2007, Greg has successfully

overseen investments exceeding $11.0 billion in commercial real estate

and various other enterprises.

With over 25 years of experience, he brings extensive experience in credit

and equity investing, particularly in hotels and other commercial real

estate assets. Previously, Greg served as senior vice president of business

development for Specialty Finance Group, where he originated more than

$2.0 billion of credit transactions.

Before that, Greg was vice president of business development for GMAC

Commercial Mortgage Asset-Backed Lending Division. During his six-year tenure, he originated, closed

and funded more than 300 hospitality FF&E financing transactions with an aggregate capital structure

exceeding $10.0 billion.

Greg is a graduate of the University of Texas at Austin and is a board member of the American Hotel &

Lodging Association. He also serves on the real estate fund advisory board for the Texas McCombs

School of Business at the University of Texas at Austin.

Jason Altberger

CFO

Sage Hospitality

The embodiment of our mantra “think like an owner, act like a partner,” Jason spearheads the strategic direction of our investments and financial systems, guiding our teams in decision-making that not only supports Sage’s goals, but meets and exceeds the goals of our partners.

A strategic and thoughtful leader, Jason oversees all financial actions for the entire organization and leads our continued growth in the real estate investment market, targeting urban lifestyle hotels and developments nationwide that align with our vision. Jason was instrumental in supporting our company as we navigated the incredible challenges of the pandemic and continues to confidently guide us through recovery.

Jason lives in Denver with his wife, Cindy, and three children. He enjoys running in his spare time and travels with his wife whenever possible. has been involved in various non-profit causes, including serving for six years on the board of a New Jersey charter school.

Samantha Ahuja

Moderator

Greenberg Traurig

Samantha Ahuja, Co-Chair of Greenberg Traurig's Hospitality Practice, focuses her practice on hotel acquisitions, operations, development and finance, hotel management agreements, licensing agreements, and commercial real estate acquisition and sale.

She advises domestic and international clients on the acquisition and disposition of hotels and other commercial property, hotel management and operations, franchising, licensing and branding, restaurant management agreements, lease negotiations, and casino agreements. She regularly prepares and negotiates purchase and sale agreements, financing and development agreements, and other documents related to the acquisition, financing, development, leasing, management, and disposition of real and personal property with a focus on hotels and resorts.

Samantha regularly works on complex transactions involving a combination of hotels, resorts, condominiums, food and beverage facilities, and other shared access amenities. She also advises her clients on traditional and investor financing, joint ventures and capital and legal structures for complex transactions. She works regularly with her clients on piecing together the various aspects of a deal while taking into balancing the business and legal objectives of the client.

Samantha works closely with her clients to address operational issues that arise over the course of ownership. Most recently, she counsels clients on a wide range of blockchain related matters, from anti-money laundering and know-your-customer best practices for cryptocurrency transactions to legal issues associated with novel uses of blockchain within the hospitality industry.

Samantha also serves as pro bono counsel to many affordable housing cooperatives and tenant associations with the District of Columbia. She works with her clients to find alternative financing, investors or other government grants to maintain long-term housing affordability.

Innovating the Hotel Experience: Management and Operations Update

From safety to tech, how your hotel experience will look different on your next trip

Edward Hoganson

Edward Hoganson

EVP, CFO & CIO

Crestline Hotels & Resorts

Michael Blank

Michael Blank

Principal

Woodmont Lodging

Julienne Smith

Julienne Smith

Chief Development Officer, Americas

IHG Hotels & Resorts

Dana English

Dana English

Chief Financial Officer

Donohoe Hospitality Services

Greg Remeikis
Moderator

Greg Remeikis

Partner

CohnReznick

Edward Hoganson

EVP, CFO & CIO

Crestline Hotels & Resorts

Edward Hoganson is Executive Vice President, Chief Financial Officer & Chief Investment Officer of Crestline Hotels & Resorts, a leading hotel management company. Crestline manages 130 upscale hotels across the country, including over two dozen properties in Washington D.C., Maryland and Virginia. Ed rejoined Crestline in 2019, from Hospitality Investors Trust, Inc. (HIT), a public hospitality REIT, where he served as Chief Financial Officer and Treasurer, assembling a $2B plus portfolio of over 140 hotels.

Ed’s career with Crestline and its affiliated companies spans more than 15 years. During this time, he helped create three public hospitality companies, acquire multiple management companies and source toilet paper during the beginning of the pandemic. Ed began his career with Deloitte and then joined Marriott International where he held various finance positions during the six years before beginning with what was then Crestline Capital.

Ed holds a Bachelor of Arts from Yale University, a Master of Arts in International Relations from the University of Pennsylvania and a Masters of Business from The Wharton School. When he’s not talking to hotel investors, he can be found at George Mason University, where he is serving as an affiliate faculty member, lecturing on hospitality accounting and finance.

Michael Blank

Principal

Woodmont Lodging

Michael L. Blank is a Principal at Woodmont Lodging. Mr. Blank has over 20 years of lodging industry experience including real estate investments, capital markets, hospitality and tourism consulting and hotel operations.

Prior to co-founding Woodmont Lodging in 2015, Mr. Blank was an executive at RLJ Lodging Trust (NYSE: RLJ) where he had portfolio analysis, transaction, and corporate finance responsibilities. Most recently, Mr. Blank managed the company's Business Intelligence function, which was responsible for portfolio data analysis.

During his tenure at RLJ, Mr. Blank formalized and expanded RLJ’s business analytic function, enhancing the data collection and reporting processes of over 125 hotels and 16 different management companies. Mr. Blank also held positions in Asset Management with oversight of a portfolio of focused-service Marriott and Hilton branded hotels and in Investment and Portfolio Analysis underwriting over $2.4 billion in potential lodging transactions. Additionally, he managed the successful closing of multiple acquisitions and dispositions.

Prior to joining RLJ in 2010, Mr. Blank worked in acquisitions and dispositions at Host Hotels & Resorts (NYSE: HST) and in equity research at FBR Capital Markets covering publicly-traded lodging REITs. Mr. Blank also had roles at PKF Consulting and at the Willard Inter-Continental Hotel.

Mr. Blank earned his undergraduate degree from the School of Hotel Administration at Cornell University and earned his MBA from the McDonough School of Business at Georgetown University. Mr. Blank has served as a guest lecturer at both Georgetown University and American University.

Greg Remeikis

Moderator

CohnReznick

Greg Remeikis, CPA, is a partner in the Firm’s Assurance Practice and co-leads the Firm’s Hospitality Industry Practice in the Mid-Atlantic region. He serves as the Firm’s quality control partner related to the hotel specialization of the practice and leads the Firm’s initiatives for overseeing our hotel-focused team.

Greg has been providing professional services in the hospitality industry for 20 years and has worked with leading hospitality companies in the publicly traded, private equity-backed, and family-owned sectors. He has provided a variety of consulting services to the industry, most notably real estate development and construction services to boutique hotels, internal control consulting to both publicly traded and privately held companies, audits and due diligence related to hotel acquisition, and fraud audits for fidelity bond claims.

Greg has also assisted in developing and expanding our operational consulting services to the Mid-Atlantic region.

The Next Generation of Hotels: Analyzing Tomorrow's Construction, Amenities, and Design Trends

Driving revenue beyond the room, and incorporating today's lessons from the pandemic into tomorrow's developments

Tyler Morse

Tyler Morse

Chairman & CEO

MCR

David Kuperberg

David Kuperberg

Head of Development, Dream Hotels

Hyatt

David Pepper

David Pepper

Chief Development Officer

Choice Hotels International

Sean Stadler

Sean Stadler

Design Principal and Managing Principal

WDG Architecture

Marc Magazine
Moderator

Marc Magazine

Executive Managing Director

Savills Hospitality Group

Tyler Morse

Chairman & CEO

MCR

Tyler Morse is Chairman and CEO of MCR, which comprises three discretionary funds and is the

4th largest hotel owner-operator in the United States. With $4 billion of assets under

management, MCR owns and operates 125 hotels (20,000 guestrooms) across 33 states and has

developed landmark properties such as the TWA Hotel at JFK Airport.

Prior to founding MCR in 2006, Mr. Morse was the President of Bliss, the upscale spa and

beauty products company. He previously served as Assistant to the Chairman and CEO of

Starwood Hotels & Resorts, Barry Sternlicht, and contributed to Starwood’s overall corporate

investment and development initiatives. Mr. Morse earned his CPA at Ernst & Young LLP and

worked as an investment banker at Morgan Stanley in its Financial Sponsors and Mergers and

Acquisitions Group.

Mr. Morse got his start as a baggage handler for Delta Airlines at LAX. He was a ski instructor at

Squaw Valley USA in Lake Tahoe and at Termás de Chillán in Chile. At California’s Mammoth

Mountain, he was a member of the ski patrol. He also worked as a busboy at the Hard Rock

Café in Honolulu, Hawaii, and as a car valet at The Cheesecake Factory in Redondo Beach,

California.

Mr. Morse serves on the Board of Directors of NYC & Company, the convention and visitor arm

of New York City. He is a member of the Marriott International (NASDAQ: MAR) Courtyard by

Marriott Advisory Board and the Hilton Worldwide (NYSE: HLT) Distribution Advisory

Committee. He serves on the advisory board of New York University’s Tisch Center of

Hospitality and on the Policy Advisory Board for the Fisher Center for Real Estate and Urban

Economics at the University of California, Berkeley, Haas School of Business. Mr. Morse is an

active member of IREFAC, PREA, NAREIT and The Real Estate Roundtable. He serves as a Trustee

on the board of Prep for Prep.

Mr. Morse graduated from the University of California, Berkeley, and Harvard Business School.

He lives in New York City with his wife and two daughters.

David Kuperberg

Head of Development, Dream Hotels

Hyatt

David Kuperberg is the Head of Development, Dream Hotels at Hyatt. In this role, Kuperberg is

responsible for the continued growth and success of Dream Hotel Group’s portfolio of lifestyle brands,

which includes Dream Hotels, Time Hotels, The Chatwal and Unscripted Hotels, in emerging and

established markets worldwide. He most recently served as Senior Vice President of Development for

Virgin Hotels prior to joining Dream Hotel Group in 2013.

Kuperberg started his hospitality career in 2004 as Senior Director of Mergers and Acquisitions with

Wyndham Worldwide Corporation, where he oversaw the acquisition of Ramada International from

Marriott, which included more than 200 hotels and resorts worldwide and later launched Wyndham’s

international hotel business. He was then appointed to Vice President of Global Development and

Strategy where he achieved great success leading the acquisition of the TRYP brand from Sol Melia,

representing 94 hotels across Europe and South America, as well as a joint venture with Malta-based

Corinthia Group to acquire and rebrand its 15 European hotels under Wyndham flags.

Prior to joining Wyndham, Kuperberg served as an associate for True North Capital, a New York-based

private equity group and merchant bank that provides financing solutions to companies in the U.S. and

Europe. He also worked as a strategy consultant for Computer Sciences Corporation, where he gained

invaluable experience in the Management Consulting division.

Kuperberg holds a Master of Management degree from Yale University. He earned his Bachelor of Arts

degree in History from the University of California at Berkeley.

David Pepper

Chief Development Officer

Choice Hotels International

David Pepper is chief development officer for worldwide lodging franchisor Choice Hotels International, Inc. A member of the senior executive team, he is responsible for driving unit growth for each of the company’s brands in key markets worldwide. Mr. Pepper has been responsible for leading franchise sales to record levels during his tenure at Choice.

Mr. Pepper joined Choice in 2002 as vice president of franchise sales and development for the company’s new construction brands, and became senior vice president of franchise development for North America in 2004. In this role, Mr. Pepper led Choice’s acquisition of Suburban Extended Stay, and served as an integral part of the team that launched the Cambria hotels & suites brand. While adding these brands to the Choice portfolio, Mr. Pepper took on additional roles in brand strategy and operations of the company’s upscale and extended-stay brands, including marketing, design and construction, franchise development, franchise services and quality assurance.

Mr. Pepper was named to his current position as chief development officer in November 2015 after serving as senior vice president, global franchise development, since 2009. Prior to Choice, Mr. Pepper spent six years with US Franchise Systems as vice president of franchise sales for Hawthorn Suites and Microtel Inns. He also spent five years with Holiday Inn Worldwide as director of franchise sales.

A graduate of Tufts University, Mr. Pepper has over 25 years of experience in the hospitality industry and is actively involved in a number of industry organizations, including the NYU International Hospitality Industry Investment Conference, UJA-Hospitality Division and was past Chairman of the Council of Inn and Suites for the American Hotel and Lodging Association.

Sean Stadler

Design Principal and Managing Principal

WDG Architecture

Sean Stadler, FAIA, LEED AP is a Design Principal and Managing Principal of WDG where he focuses on elevating the firm’s stature in design, with particular emphasis on enhancing the civic realm. He is directly responsible for leading the planning, re-zoning and design of complex, high-profile urban projects, bolstering WDG’s reputation for sustainable and distinctive, mid- and high-rise structures with contemporary urban sensitivity. Mr. Stadler’s diverse experience includes commercial, residential, hospitality, educational, and sporting facilities. He is a member of the AIA College of Fellows, and he has been honored with an AIA President’s Award for his service to the profession and was recognized as one of the “rising stars of the AEC industry” by Building Design + Construction Magazine in 2009. He is a recipient of the 2011 AIA Young Architects award where the jury noted that “he is a unique individual of outstanding talent and clear commitment.”

Marc Magazine

Moderator

Savills Hospitality Group

Marc Magazine’s hotel experience began when his family owned the renowned Hay Adams Hotel in

Washington, DC. As General Manager Marc had the hotel accepted into The Leading Hotels of the

World. His hospitality experience includes economic and market-based consulting, financing, investment

analysis, venture structuring, management selection, contract negotiation and strategic planning. Before

joining Savills to lead its hospitality practice in the US, Marc was a Principal of Humboldt Hospitality

Advisors, LLC, a full service hospitality company he co-founded with Tom Baker and Justin Magazine.

Before Humboldt, Marc was Senior Vice President with CBRE and led its Hotel Practice in the Mid-

Atlantic region.

Marc has had a lead role in over $4.5 billion in hotel transactions involving properties throughout the US,

Canada and the Caribbean. Marc is known for his creativity and ability of structuring highly complicated

transactions. Marc and his team recently sold a three property portfolio in Washington DC to three

separate buyers. He is Past President of Big Brothers of the National Capital Area and is currently on the

Board of Trustees for The National Jewish Hospital in Denver, CO. He is also on the advisory board for

the University Of Denver’s Hotel School. Marc was previously a Faculty member of Georgetown

University for their Master of Professional Studies in Real Estate where he taught Hotel Valuation.

Keynote: A Marriott Executive Outlook

Rethinking Conversions, Soft Brands, and Extended Stay

Noah Silverman
Keynote

Noah Silverman

Global Development Officer, US & Canada

Marriott International

Jack Hall
Moderator

Jack Hall

VP, Account Management

Buxton

Noah Silverman

Keynote

Marriott International

Noah Silverman is Chief Development Officer, North America Full Service Hotels for Marriott

International, Inc. He is responsible for overseeing all aspects of the development process in the

United States and Canada for the Marriott, JW Marriott, Westin, Renaissance, Le Meridien,

Sheraton, Delta, Gaylord, Ritz-Carlton, St. Regis, EDITION, W and Bvlgari brands and The Luxury

Collection, Autograph Collection, and Tribute Portfolio.

Prior to his current role, Mr. Silverman served as Senior Vice President, Global Asset

Management, where he led Marriott's asset management efforts on a worldwide basis. Before that,

he was Senior Vice President, Development Asset Management, providing overall global

leadership in managing hotel deals from the time a transaction is signed through opening. Before

that, Mr. Silverman was Senior Vice President, Project Finance, where he led a variety of complex

transactions, including seeking outside investors to own Marriott’s company-owned hotels subject

to long-term management agreements.

Mr. Silverman joined Marriott in July 1997 in the Marriott Law Department. In June 2002, he

became Vice President, Global Asset Management, where he negotiated a number of transactions

to preserve and enhance the stability and value of Marriott’s long-term management and franchise

agreements.

Prior to joining Marriott, Mr. Silverman was an associate with the law firm of Covington & Burling in

Washington, D.C. He holds an A.B. from Princeton University and a J.D. from the University of

Pennsylvania Law School.

Jack Hall

Moderator

Buxton

Jack Hall joined Buxton with 14 years of experience in multiple aspects of project and portfolio management, program management, client services, and support, including the disciplines of technical publishing, software, knowledge base management, and retail modeling and analytics. His most recent position was that of Director of Client Services for Experian, where he directed client services for the market planning division.

As Vice President of Buxton’s Account Management team, Jack assists clients with more technical and complicated projects for the retail and healthcare divisions. He also advises the sales team and provides support and direction for customized solutions provided by Buxton.

Jack has been a featured presenter at ICSC RECon as well as the Wharton Business School Customer Analytics Initiative annual conference. He is certified as a Project Management Professional (PMP) and holds a Bachelor of Science degree from Ball State University.

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901 Massachusetts Ave, NW
Washington, DC 20001

Ballroom and Floor: M4 level


$35 per car, Valet parking onsite only
Self-1011 10th St NW