Starbucks To Shutter All Teavana Stores Due To Slumping Sales

Teavana, Starbucks

Starbucks Corp. announced plans to shutter all 379 Teavana stores Thursday due to slumping sales and underperformance. The specialized tea stores are predominantly in malls and have experienced a marked decline in foot traffic that Starbucks executives predict will likely continue.

Starbucks bought the chain in 2012 for $620M to establish an exotic leaf brand that would take off like its coffee brand, but those dreams were dashed. Starbucks will continue selling the loose-leaf Teavana brand at its shops, and is continuing to use its tea products to gain a stronger foothold in the Chinese market, Fortune reports.

Starbucks also confirmed plans this week to acquire the remaining 50% stake in its joint venture in East China for $1.3B. Full ownership will give the chain control of 1,300 Starbucks stores throughout the country, including locations in Shanghai, Jiangsu and in the Zhejiang Provinces, MarketWatch reports.

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's National Newsletters
Related Stories

Data Center Energy Bill Stalls In Congress As Opponents Say It Lacked 'Real Teeth'

FedEx's Consolidation Plan Puts $3B Of CMBS Debt In Crosshairs

FBI Opens Investigation Into Multifamily Investor Lurin Capital

DWS Plans Liquidation Of Nontraded REIT After Heightened Redemption Activity

Bisnow's 2026 DEI Data Series

America's Data Centers Are Running Out Of People Who Know How To Run Them

Why Data Centers Crave Simplicity As Operations Grow More Complex

Blackstone Looks To Secondary Market To Cash Out Investors In $11B Fund

CalSTRS Plans $5B In New CRE Investments

Ares, Canadian Pension Investor Launch $2.4B U.S. Logistics JV

Troubled Multifamily Loans Face A Refinancing Problem: Who Puts In New Equity?

Toys R Us Plans 120 New Stores Ahead Of The Holidays