What's Attracting People And Companies To Silicon Beach

Putting tenants first and taking employees' needs into consideration is the name of the game in Silicon Beach.

Hulu's Sara Mailloux, L.A.
Karen Jordan/BisnowHulu director of workplace experience Sara Mailloux

When looking for space, Hulu director of workplace experience Sara Mailloux said the company took into account where its employees lived and their commute times, so convenience and wanting outdoor space factored into basing its offices in Playa Vista.

Aligned with the focus on convenience, on-site dry cleaning services and food options are offered to employees.

"Workspace and the benefits within workspace are no longer a benefit, they're an expectation," Mailloux told the audience at Bisnow's Evolution of Silicon Beach event.

Honest Company VP, People and WorkplaceMichael Braun, L.A.Honest Company vice president of people and workplace Michael Braun, far left, with Tangram Interiors director Nick Meter andCTRL Collective Founder and CEO David Bren
Karen Jordan/Bisnow // Honest Co. vice president of people and workplace Michael Braun, Tangram Interiors director Nick Meter and CTRL Collective founder and CEO David Bren

Honest Co. vice president of people and workplace Michael Braun (far left above) said he thinks Silicon Beach is able to attract so many people from around the United States because of its proximity to the beach and the sunny weather Southern California has to offer.

For its employees, the Honest Co. wanted to make sure it had enough parking, outdoor space and plenty of amenities close by, he said.

The Paloma Group principal Chris Cunningham and Retail Design Collaborative Project design director Jonathan Lopez.
Karen Jordan/BisnowThe Paloma Group principal Chris Cunningham and Retail Design Collaborative Project design director Jonathan Lopez

The Paloma Group principal Chris Cunningham (above left) said an active lifestyle also plays a big role in the culture of Silicon Beach, so bike racks at workplaces, for example, are a draw.

The Evolution of Silicon Beach, L.A.A&G Partner Daniel Green, Honest Co. vice president of people and workplace Michael Braun and The Paloma Group principal Chris Cunningham
Karen Jordan/Bisnow // A&G Partner Daniel Green, Honest Co. vice president of people and workplace Michael Braun and The Paloma Group principal Chris Cunningham

A&G Partner Daniel Green (far left) said contractors and developers are dealing with companies on the cutting-edge of technology.

"What that means is not only do we need to be on the cutting-edge of tech we provide once they're in the space and operating, but the way in which we deliver those spaces and the teams we bring in to facilitate building those spaces and putting in infrastructure has to be cutting-edge too," Green said.

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