Former WeWork Exec Joins CBRE’s New Coworking Arm As COO
CBRE has brought on a former WeWork executive to work at its new coworking offering.
Robert Cartwright joined the new company, called Hana, in September as chief operating officer, The Real Deal reports. He was previously WeWork’s senior vice president of global operations, a position he left in August, according to his LinkedIn profile. He was also an executive at Starwood Hotels and co-founded a hotel development company.
CBRE launched Hana late last month. The new business will not lease space directly, but will work with landlords to create and run flexible office space on the landlords' behalf. Its business model will be to generate money through revenue and profit-sharing agreements with those landlords.
CBRE found its CEO internally, appointing Andrew Kupiec, who the brokerage hired from Zipcar in 2017. Scott Marshall, who led CBRE’s investor leasing service line in the Americas, is Hana's president and chief development officer.
CBRE’s move ruffled the feathers of some coworking operators. Bond Collective and Knotel said they would no longer work with CBRE over its decision to step into the coworking space.