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Lululemon Unveils Store of the Future with New York Flagship Location

New York

Yoga-inspired apparel company Lululemon has opened its newest and largest flagship store in NYC's Flatiron District, unveiling a whole new retail experience in the process.

Lululemon Unveils Store of the Future with New York Flagship Location

The 11.5k SF store is capitalizing on its location in an area filled with popular boutique fitness studios like Flywheel Sports, Exhale, SLT, Pure Barre, and SoulCycle, with new features like The Concierge and Hub 17.

Lululemon Unveils Store of the Future with New York Flagship Location

Hub 17 is a 5k SF space above the store's retail floor that will take Lululemon's in-store yoga and fitness classes and events to the next level, with monthly dinners, concerts, art shows, and more.

Lululemon Unveils Store of the Future with New York Flagship Location

The Concierge is all about helping shoppers beyond the sales floor. It will be a hangout spot with recommendations for classes, running spots, and places to eat, where customers can flaunt their new digs, Business Insider reports.

Lululemon Unveils Store of the Future with New York Flagship Location

The new store will also have a coat check, water, a coffee bar, snacks, and a phone-charging station. And customers can have their purchases delivered to their home, offices, or hotels, so no more lugging purchases around the city.

Lululemon Unveils Store of the Future with New York Flagship Location

Lululemon is using this flagship store as a testing ground, which means if it goes well, expect more of the same in the future. [BI]

Related Topics: Lululemon, Flatiron