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Homefinder.com Acquired By California Tech Startup

Homefinder.com

The HomeFinder Group, a newly formed company based in Irvine, Calif., has acquired real estate search platform HomeFinder.com from Boston real estate tech provider Placester.

The HomeFinder Group also named Michael Sawtell as its CEO. In 2004, Sawtell helped lead Local.com's successful IPO as president and chief operating officer.

He joins THG from Attom Data Solutions (formerly RealtyTrac) where he served as executive vice president and led all sales and operations for its consumer real estate portals RealtyTrac.com and HomeFacts.com, and launched the home diligence site, HomeDisclosure.com.

Homefinder.com has been in operation since 1999.