What’s Next For The World’s Largest Hotel Company Following The Marriott-Starwood Merger?
Now that Marriott International and Starwood Hotels & Resorts' $13.6B merger has finally been approved, many are curious about the hotelier’s next steps.
Marriott’s global brand officer, Tina Edmundson, has revealed future plans. Prior to its merger, Marriott was already the world’s largest hotel operator with 19 brands under its belt. The hotelier now owns 30 brands, and Tina says all will remain, no matter the similarities—including Ritz-Carlton, JW Marriot and Edition, Bloomberg reports.
The company also plans to split its eight luxury brands into two categories—classic luxury and distinctive luxury, and is focusing its efforts on making the company’s rival brands distinct. Tina says Marriott is poised to learn a lot from Starwood’s innovative experiments with technology. [Bloomberg]