Hilton And Marriott Push Development Despite Weak RevPAR
Hilton and Marriott are both boosting their pipelines despite reporting slowing RevPAR growth in their Q4 earnings reports.
Hilton achieved RevPAR growth of 0.9% in Q4 while Marriott managed 1.1%, Hotel News Now reports, but those low numbers are not keeping either firm from pushing more expansion this year. Hilton added 45,000 rooms last year and is hoping to develop an additional 106,000 rooms this year.
Not to be outdone, Marriott and Starwood Hotels & Resorts, now the world's largest hotel company, together added 68,000 rooms last year with only one in four hotels brands under construction worldwide falling under the Marriott banner. Marriott’s stock is up almost 8% year-to-date while Hilton is trading more than 75% below last year’s level.