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From Speculation to Site Selection

The factors determining the conversion, repositioning, re-use, or demolition fate of the DMV’s office assets

Rob Seldin

Rob Seldin

Managing Principal

Madison Highland Live Work Lofts

Hai Chien Wang

Hai Chien Wang

CEO & Co-Founder

Taicoon Property Partners

Kofi Meroe

Kofi Meroe

Director, Development

Foulger Pratt

Jeff Mudd

Jeff Mudd

VP

The Whiting-Turner Contracting co

Siti Abdul-Rahman

Siti Abdul-Rahman

Managing Principal

WDG Architecture

Kedrick Whitmore
Moderator

Kedrick Whitmore

Partner

Venable

Rob Seldin

Managing Principal

Madison Highland Live Work Lofts

Robert Seldin is the Managing Principal of Madison Highland Live Work Lofts and is responsible

for leading all company development activity. With 25 years of award-winning apartment

development, design, strategy and innovation leadership, Rob is widely recognized as an

industry thought leader. With a 100% entitlement success rate on over 13,000 units in high

barrier to entry US markets, Rob consistently generates market leading returns at below market

cost bases, providing a permanent competitive advantage to his investors. In addition to

conventional apartment assets, Rob is also the US Patent Inventor for the proprietary live/work

building conversion and construction method and apartment operating system that has become

the basis for this industry re-defining asset type. Prior to managing Madison Highland LW Lofts,

Rob was the Founder and CEO of Highland Square Holdings, as well as the Founder and CEO

of Novus Residences, LLC; both of which were award winning, DMV based, apartment and

Live/Work development and operating companies and Head of National Product Design and

Senior Vice President of Mid-Atlantic and Southeast Development for Archstone, a premier

apartment industry REIT.

Hai Chien Wang

CEO & Co-Founder

Taicoon Property Partners

Hai Chien Wang is the CEO & Co-Founder of Taicoon Property Partners, where he believes value is driven by vision, innovation, and exceptional customer service. As an established real estate executive, he brings combined business, real estate, and project management acumen that drives large, complex projects forward and delivers transformational impact. During his 15 year tenure at a global real estate firm he mastered the art of strategic repositioning and timely executional excellence. He managed the full lifecycle of the fund from acquisition to due diligence, strategic planning, renovations, and disposition, including transforming the fund’s properties from Class C to Class A. He is also recognized for his leadership in sustainability by elevating the fund’s ESG ranking through portfolio certification. He has a Master of Science in Real Estate Development and Master of Science in Architecture and Urban Design from Columbia University, as well as a Bachelor of Arts in Architecture from C.Y. Christian University in Taiwan.

Kofi Meroe

Director, Development

Foulger Pratt

Kofi Meroe has over 14 years of commercial real estate development experience, including almost eight years with Foulger Pratt, where he currently serves as Direct of Development. He has been involved with the development of assets valued over $700 million and has entitled over 2.4 million square feet of combined commercial and residential real estate, directing all aspects of the development life cycle for a variety of transactions and product types. In his position as Director, Kofi works closely with the senior leadership team to manage all phases of the development process including obtaining local approvals and managing the design, financing, construction, and lease-up phases through stabilization.

Prior to joining Foulger Pratt, Kofi specialized in the development of affordable housing, utilizing Low Income Housing Tax Credit financing, and partnerships with government agencies to create and preserve quality affordable housing communities. Kofi serves as a board member for Indelible Housing a non-profit focused on affordable housing preservation, and the Pike District Partnership, a community organization with a mission to lay the foundation for a Business Improvement District in North Bethesda.

Kofi was born in the United States but raised mostly in West Africa. He is a graduate of the University of Massachusetts Amherst – Isenberg School of Management and has been an active resident of the District of Columbia since 2011.

Jeff Mudd

VP

The Whiting-Turner Contracting co

Jeff Mudd is a Vice President for The Whiting-Turner Contracting Company, leading several successful Office, Mixed-Use and Multifamily projects throughout his 28-year career. He began his career by managing several ground-up embassy projects in the Van Ness area and quickly shifted to major Mixed-Use and Office projects throughout the DMV. These projects included the modernization of existing buildings and new ground-up construction. His efforts at PNC Place, Capital One, and L’Enfant Plaza have produced award-winning office buildings that have stood the test of time. In addition to his expertise in office construction, he served as the executive in charge of several multifamily and hospitality projects in downtown DC. When the office market began to slow, Jeff was quick to explore the Office to Residential Conversion market. His unique perspective and deep knowledge of both past and present office design and construction allow him to analyze potential conversions for viability and economical advantages during construction. Jeff is also a proud LEED AP and active member in the DC/MD NAIOP chapter. Jeff resides in Southern Maryland and spends most of his free time attending his three daughters’ many activities.

Siti Abdul-Rahman

Managing Principal

WDG Architecture

Siti Abdul-Rahman, AIA is a Managing Principal at WDG Architecture, leading the firm’s

design work. With more than thirty-five years of experience, she has led multifamily,

mixed-use, master planning, hospitality, and office-to-anything projects that reimagine

existing buildings and create long-term value. In repositioning, renovation, and

conversion work, Siti approaches each building like an architectural puzzle—balancing

design intent, technical constraints, and opportunity.

Siti believes that successful development begins with people and their environment,

how buildings are experienced, how communities function, and how places support

daily life over time. She guides projects from early vision through entitlement, design,

and construction, aligning market realities with regulatory frameworks and thoughtful,

people-centered design. Working closely with developers, design teams, and

communities, she helps transform complex projects into resilient, livable places with

lasting relevance.

Kedrick Whitmore

Moderator

Venable

Ked Whitmore is a land use, zoning, and real estate attorney. Ked advises clients on the legislative, administrative, and regulatory issues that impact real estate development projects, including land use planning, zoning, subdivision, and permitting issues. He appears on behalf of clients in related administrative appeals. Ked is experienced in financing, acquisition, management, leasing, and disposition of commercial and residential real property. He also assists lending institutions with the management and disposition of loans, including workouts, modifications, and foreclosures. Ked is a board member of the Venable Foundation.

From Conception to Capitalization

making conversion, repositioning, and re-use projects structurally viable and attractive for lenders and investors

Adam Carr

Adam Carr

CIO

Monday Properties

Katherine Hartley

Katherine Hartley

Managing Director, Development

National Real Estate Development

Matt Ginivan

Matt Ginivan

Executive Vice President and Co-Head of Development

JBG SMITH

Laurence Caudle

Laurence Caudle

Senior Principal

Hickok Cole

Will Pizzano

Will Pizzano

Director, Preconstruction

Pizzano Contractors

Brian Earle
Moderator

Brian Earle

Principal & Project Manager

ZGF

Adam Carr

CIO

Monday Properties

Adam leads the firm’s acquisition and development platform, with responsibility for underwriting

new investments, execution of development strategies, and management of asset dispositions

and recapitalizations across the portfolio.

Adam has overseen the firm’s rapid growth in the residential market along the East Coast, from

the broader New York City metro area into the Southeast and Texas. His leadership has been

invaluable to the firm’s efforts to scale in high-growth markets through strategic investment

strategies and the identification of undervalued multifamily assets with strong long-term

potential.

Prior to joining Monday Properties, Adam served as Senior Manager at the U.S. subsidiary of

Sumitomo Corporation in New York, where he focused on acquisitions and asset management

for that firm’s investment portfolio in Washington, D.C., Florida, Arizona, Georgia, and

California. Over the course of his career, he has completed transactions across various asset

types and geographies.

Adam is a graduate of Marist College and earned a master’s degree in real estate from New

York University.

Katherine Hartley

Managing Director, Development

National Real Estate Development

Ms. Hartley assumes day-to-day responsibilities for a comprehensive range of complex development activities specific to one or more projects, to expedite and ensure project completion according to specifications. Katie currently oversees many facets of a transformative 6-acre, multi-phase development in Washington, D.C., The Stacks, including the recapitalization, retail development, coordination of stakeholders, and key project decisions.

Katie recently worked in consultation with the parent company’s CEO and other staff to establish and execute the development plan for a comprehensive historic renovation of the Stephen Girard Building in Center City Philadelphia from an office building to a boutique hotel, including a historic tax credit financing capital structure. Previous projects also include the repositioning, releasing and refinancing of The Bloc, a 4-acre mixed-use project in Downtown Los Angeles, CA. Upon completion of the renovation, the revitalized retail center was filled with a robust line-up of tenants and the hotel was recognized as the Sheraton Grand Los Angeles, a higher echelon within the Sheraton brand. With a strong understanding of the entitlement, design, financing, leasing and construction processes, Ms. Hartley manages development staff and works closely with design, construction and development professionals to carry out project objectives. Throughout her tenure at National, Katie has remained dedicated to working toward adding value to owners, development partners, and project stakeholders.

Katie joined the parent company in 2011, working as a Real Estate Analyst providing market research and investment underwriting support. In 2013, when National Development was formed, Katie transferred to work as a Development Associate and has since been promoted to Development Manager and now Development Director. Previously, she worked in Virginia at Fairfax County’s Department of Planning and Zoning, held internships with KishimotoGordonDalaya Architecture and Devereaux and Associates, and was an Environmental Litigation Support Intern with the Beacon Group, LLC.

Ms. Hartley earned a Bachelor of Science in Urban & Environmental Planning and a Bachelor of Arts in Economics from the University of Virginia.

Matt Ginivan

Executive Vice President and Co-Head of Development

JBG SMITH

Matt Ginivan is Executive Vice President and Co-Head of Development at JBG SMITH where he is responsible for a diverse portfolio of planned and active mixed-use developments. He recently led the successful development of Met Park: a 2.1 million square foot mixed-use development that is home to Amazon’s HQ2. Mr. Ginivan is a Board member of True Ground Housing Partners, a leading nonprofit affordable housing developer, where he serves on the Executive Committee and Real Estate Development Committee. Mr. Ginivan graduated Cum Laude from Princeton University where he was captain of the Rugby team.

Laurence Caudle

Senior Principal

Hickok Cole

Laurence leads a diverse team of designers driving the mixed-use multifamily market forward nationally. He is a recognized expert in adaptive reuse and has led the design of countless office-to-residential conversion projects. Laurence spearheads internal research and external advocacy for the use of modular, cross-laminated timber, and wood-frame technologies to address current housing affordability and sustainability concerns.

Will Pizzano

Director, Preconstruction

Pizzano Contractors

Will Pizzano is the Director of Preconstruction at Pizzano Contractors, a third-generation, family-owned commercial general contractor based in Alexandria, VA. Since joining the firm, Will has been instrumental in guiding its growth across the Washington, DC metropolitan area, with a particular focus on commercial interiors, building repositionings, secured spaces, and office-to-residential conversions. Under his leadership, Pizzano has successfully delivered transformative projects for some of the region’s most prominent owners, developers, and tenants, including major repositionings at Market Square, 80 M Street, and 1201 Pennsylvania Ave.

With a reputation for providing reliable budgets, minimizing disruption during occupied renovations, and fostering strong partnerships with building and leasing teams, Will helps position Pizzano Contractors as a trusted partner in reshaping the DC office market. He represents the third generation of the Pizzano family carrying forward the company’s “Whatever.It.Takes” ethos, established in 1958.

Will lives in Alexandria with his wife and two daughters and can be found fishing wherever water is wet in his free time.

Brian Earle

Moderator

ZGF

Brian Earle is a Principal and Project Manager with ZGF with 18 years of experience leading mixed-use, multifamily, corporate and commercial, renovation, and master planning projects. With each project, Brian instills a rigor of collaboration, communication, and management, ensuring that design and construction teams meet all client goals. Brian works closely with owners to create environments that uniquely respond to their needs and the needs of users. His collaborative approach and leadership ability has resulted in notable projects for clients including JBG Smith, Redbrick LMD, Washington REIT, Bozzuto Development, Orr Partners, Mill Creek Residential Trust, The Aerospace Corporation, the Virginia Department of Transportation, and Arlington Partnership for Affordable Housing (APAH). Brian earned his Bachelor of Architecture from Virginia Polytechnic Institute and State University.

From Construction to Completion

Ensuring the construction and leasing success for your conversion and reposition projects

Desa Sealy

Desa Sealy

President & CEO

Gotham Urban Ventures

Marc Dubick

Marc Dubick

Principal/President

Duball

Craig Deitelzweig

Craig Deitelzweig

President & CEO

Marx Realty

Jeremy Nelson

Jeremy Nelson

Business Development Executive

Winmar Construction

Chris Lessard

Chris Lessard

President & CEO

Lessard Design

Hai Son Kien
Moderator

Hai Son Kien

Vice President

JLL

Desa Sealy

President & CEO

Gotham Urban Ventures

Desa Sealy is President & Founder of Gotham Urban Ventures, a real estate development and consulting firm focused on Public Private Partnerships. As an urbanist who is passionate about achieving both business and mission objectives, she uses development as a vehicle for creating positive change. Desa has participated in over $1.5 Billion in housing, commercial and mixed use development. She was appointed by the Obama administration to serve in the U.S. General Services Administration. Upon leaving GSA, she founded Gotham which has allowed her to witness firsthand what can occur when the might of the government, and the creativity of the private sector are harnessed for the public good. Desa holds a BA in Urban Studies from Brown University and a MS in Real Estate Development from Columbia University.

Marc Dubick

Principal/President

Duball

Marc Dubick, Principal/President, has over 38 years of experience as an institutional real estate investor and developer. Prior to Duball, Mr. Dubick served as Senior Vice President and shareholder of Lowe Enterprises, one of the country's largest real estate pension fund advisors. Following 17 successful years at Lowe, Mr. Dubick formed Duball, LLC in 2004. He has been directly involved in the acquisition, investment, development or redevelopment of over 3.5 million square feet of commercial, retail and residential properties.

Mr. Dubick earned his J.D. from the Washington School of Law at American University, a BA in Economics from the University of Maryland, and graduated from the Gilman School in Baltimore. He has participated in the Urban Land Institute and the International Council of Shopping Centers. Mr. Dubick has been active in the lacrosse community having played at the University of Maryland and been president of Bethesda Youth Lacrosse Club.

Craig Deitelzweig

President & CEO

Marx Realty

Craig joined Marx Realty as its President and CEO in 2017 and has been responsible for growing

the company as well as streamlining the company’s strategy by focusing on value-add office

investments in three core markets: New York City, Washington D.C. and Atlanta. Craig is also

charged with repositioning Marx’s entire portfolio as well as growing the Marx team and profitability.

Over his 25-year career, Craig has vast experience in every aspect of the real estate industry and

believes in a very hands-on approach. Prior to Marx, he held senior roles at both private equity and

private development companies, including redeveloping over 50 assets in major markets across the

country with a particular emphasis on NY and DC. Craig’s projects have received various awards

from industry groups such as NAIOP, BOMA, Globe St., Crain’s, Washington Business Journal and

AIA. He has been interviewed as a thought and innovation leader in several features in the Wall

Street Journal, CNN, Bloomberg and on CNBC, and was selected as one of the Real Estate Forum’s

Best Bosses of 2019. Craig was named to the 2020 Commercial Observer’s Power 100 List. Craig

previously practiced law in the real estate and litigation departments at Skadden before transitioning

to the business side of the industry.

Craig graduated Cum Laude from Tulane University’s Freeman School of Business (where he

currently serves on the Executive Committee of the Advisory Board) and earned a J.D. at Fordham

University’s School of Law. Craig serves on the Mixed-Use Council of the Urban Land Institute and

on the Strategic Advisory Council of Shadow Ventures, a venture capital firm specializing in

PropTech investments.

Jeremy Nelson

Business Development Executive

Winmar Construction

Jeremy has over 24 years of construction management experience

on various Base Building, Adaptive reuse, Structural Rehabilitation,

and Tenant Fit-Out projects. With a focus on Winmar’s base building

and new construction, Jeremy has the ability to be involved in all

aspects of the construction process including the development

of conceptual design and estimates, preconstruction schedules,

planning, contract administration and client interface. From the

time of the project’s inception, Jeremy will aggressively participate

in preconstruction meetings, develop, and manage schedules, assist

in determining substantial milestones and completion dates while

considering owner/building requirements. Jeremy’s success has been

attributed to his ability to maintain positive working relationships

and communication with the owner, consultants, and subcontractors

to achieve an efficient project environment while

Chris Lessard

President & CEO

Lessard Design

Chris Lessard is the founding Principal of Lessard Design and is recognized worldwide as a design innovator, which can be partly attributed to his uncanny ability to recognize and understand market trends. His continued success is evidenced by the more than 500 national and local awards he and his firm have received including honors from the Urban Land Institute (ULI), the National Association of Home Builders (NAHB), the Congress of New Urbanism (CNU), and the Best in American Living.

Hai Son Kien

Moderator

JLL

Bio: Hai Son Kien is the Vice President for the Investor Services Practice for JLL Project and Development Services. Hai Son has over 13 years of commercial real estate and construction management experience including 5 years with JLL. He has been involved in managing over $100M in construction projects and worked on over 2 million square feet of commercial real estate assets, directing all aspects of the construction life cycle for a variety of transactions and asst classes. In his position as VP, Hai Son works closely with the asset managers, owners, and developers to manage all phases of the construction process including obtaining local approvals and managing the design, construction, and planning phases through lease execution. Hai Son was born in Thailand and raised in Boston, MA. He is a graduate of the Massachusetts College of Pharmacy and holds a PMP Certification through the PMP Institute.

Remarks From The Podium

Nick Mansperger

Nick Mansperger

Principal & Senior Design Architect

Design Collective

Nick Mansperger

Principal & Senior Design Architect

Design Collective

As a principal and senior designer at Design Collective, Nick Mansperger leads multidisciplinary teams from their Baltimore and Chicago offices to advance the firm’s mixed use multifamily work to the industry forefront nationwide. An award-winning designer, he is a recognized expert in asset repositioning, adaptive use and office to residential conversion strategies. Nick provides community-centric visions for market-rate, workforce, affordable and university housing, guided by sustainable biophilic principles and influenced by his extensive international travel and teaching experiences. His collaborative approach and design leadership skills have resulted in notable projects for clients including Bozzuto, Kettler, LCOR, Skanska, and The Tower Companies. He was responsible for transforming the concept design work into reality for repositioning the LEED Gold Annex on 12th redevelopment with Carmel Partners, as well as the AIA award-winning and LEED Platinum former headquarters for Inmar Technologies, the Fitwell certified LEED Platinum Pearl Residences, and the Scandinavian inspired LEED Gold Resa Residences. Nick earned his Master of Architecture degree from the University of Maryland.

Why You Can't Miss our First Office Event of 2026

What You’ll Learn:

  • What are the factors that make or break sites and what makes an office building suitable for repositioning vs. conversion vs. demolition?

  • How can local policies encourage office revitalization efforts and how can public-private partnerships drive repositioning and conversions forward? 

  • Why Office to Residential conversions are critical for the commercial real estate health of the city and wider region. 

  • How can you utilize design to address site, permitting, or operational challenges? 

  • What are the common permitting challenges when pursuing a conversion or repositioning project?

  • What are the main factors that affect capital acquisition in repositioning and conversion projects?

  • What are the most common and costly construction hurdles when converting or repositioning an office space? 

  • How can you successfully market your conversion or repositioned assets to potential tenants/residents? 

Why This Matters:

A glut of unused and outdated inventory continues to plague the DMV Office market and the specter of federal downsizing means that more outdated buildings will soon enter an already struggling market. Data from Cushman and Wakefield highlights that In Q3 of 2025, DC’s office vacancy rose to 22.1% while asking rents stayed steady at $55 PSF. Given the current market and a potential influx of inventory, how can the public leaders and developers work together to reposition and convert office space in order to revitalize areas, tap into higher end office demand, and meet the demands for multifamily, hospitality, retail and other asset classes in the area. Join Bisnow as we explore the creative options public officials and developers have at their disposal to reposition, convert, or re-use vacant office spaces as well as the common challenges that affect the prospects, costs, and success of these developments that must be overcome in order to propel the region into a new period of creative, sustainable growth. 

We’ll be raffling off gift cards exclusively for event attendees, thanks to our partner Atlas Brew Works. Three winners will be selected live at the event. Must be present to win!

DMV Office Repositioning and Conversion Projects and Proposals:

For questions regarding our content, or speaking and sponsorship opportunities, please email our DMV Producer, Ian Wheeler, at ian.wheeler@bisnow.com. To request disability-related accommodations, please contact sabrina.cole@bisnow.com no later than 7 business days prior to the event.

Venue

The Westin Washington, D.C. City Center
1400 M Street NW
Washington, DC 20005

Ballroom: National Ballroom and Foyer


Daily up to 2 hours $22 plus tax
Up to 4 hours $31 plus tax
Overnight $62 plus tax
Oversized $72 plus tax

Get Directions

Agenda

Time Activity
1:00 PM
2:00 PM
Registration, Breakfast, and Networking
2:00 PM
2:10 PM
Opening Remarks
2:10 PM
2:55 PM
From Speculation to Site Selection

From location and access to floor plates and columns, discover the myriad of factors that determine the conversion, repositioning, re-use, or demolition fate of the DMV’s office assets and how local policies can support site selection revitalization efforts.

2:55 PM
3:15 PM
Networking Break
3:15 PM
4:00 PM
From Conception to Capitalization

From design and planning to acquiring permits and capital, explore the challenging first steps towards revitalizing DMV office assets and what it takes to make conversion, repositioning, and re-use projects viable and attractive for lenders and investors

4:00 PM
4:45 PM
From Construction to Completion

From shovels in the ground and cranes in the air to marketing and leasing, learn about the common hurdles when building conversion, repositioning, and re-use projects in the DMV and how to successfully position the project for future success.

4:45 PM
5:30 PM
Closing Networking

PS - Want the attendee list for free?

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