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Speakers and Panels
CASE STUDY: Inside Palm Tree Club Residences - From Lifestyle Brand to Living Experience
How PMG and Palm Tree Crew are translating a cultural brand into a complete residential experience
Ryan Shear
Managing Partner
Property Markets Group
Michael Diaz
CEO
Palm Tree Crew
Raquel Kaufman
Director of Sales
PMG Residential
Joe Hernandez
Partner
Bilzin Sumberg
The Brand Deal: Choosing the Right Name and Structuring the Partnership
Licensing economics, creative control, operating standards and what developers must understand before committing to a brand
Mayi de la Vega
Founder and Executive Chair
ONE Sotheby’s International Realty
Nitin Motwani
Managing Partner
Merrimac Ventures
Brad Meltzer
Partner & President
Two Roads Development
Inigo Ardid
Co-President
Key International
Louis Birdman
Co-Founder
One Thousand Group
Jay Roberts
CEO
Prosper Group
Jose Rodriguez
Equity Partner
Rennert Vogel Mandler & Rodriguez
Creating the Brand and Delivering the Promise
How licensed names, developer-created concepts and original luxury projects become distinctive architecture, amenities, service and residential experiences
Isaac Toledano
CEO
BH Group
Ricardo Dunin
Founding Partner
North Development
Carlos Rosso
Founder
Rosso Development
Alicia Paysse Cervera
VP, Development
Cervera Real Estate
Lauren Permuy
Chief Growth Officer
Power Design
Justin Failoni
Partner and Senior VP
Acrisure
Finding the Buyer: Who Chooses Branded, Unbranded and Emerging Concepts
Buyer identities, global demand, pricing strategy and how developments distinguish themselves while competing for the same luxury customer
Fernando de Nuñez y Lugones
CEO
Vertical Developments
Joseph Stern
Principal
SB Development Group
Ben DaGrosa
Senior Partner
DaGrosa Capital Development Partners
Andrew Rasken
CEO
META Development
Peggy Olin
CEO
OneWorld Properties
Chanan Averbuch
CXO
Blue Square X, Inc
Remarks from the podium
Henrique Driessen
Founder and CEO
Elephant Skin
Why You Can't Miss Bisnow's Condoverse Reloaded: Branded Residences event
South Florida is the the global epicenter of branded residences. The brands that once lived in showrooms and runways are now commanding $5,000-per-square-foot price points and full sellouts before a shovel hits the ground. The question isn't whether branded residences work. The question is why they work, when they don't, what today's ultra-high-net-worth buyer responds to, and how developers are now engineering their own proprietary brands to compete on the same level.
Bisnow's Brand Residence event brings together the developers behind South Florida's most ambitious and talked-about branded projects for a day of unfiltered intelligence you won't find anywhere else. This isn't a panel about what branded residences are, it's a deep dive into how to build one, how to price one, how to sell one, and how to make the decision that could add hundreds of millions to your project's bottom line or cost you years of brand negotiation with nothing to show for it. The insight from this room will directly shape how you compete for, and win, the most valuable work in South Florida real estate.
Key Event Takeaways:
The real economics of a brand license deal: What developers actually pay for brand partnerships, how brand royalties are structured, when the premium justifies the cost, and the negotiation leverage points that most developers never ask for. Walk away knowing the math before you ever sign a term sheet.
Proprietary brand vs. licensed brand: The developers who built their own brands will explain exactly what it costs, how long it takes to build buyer trust without a known logo, and which market conditions favor each path. The answer will surprise you and could redefine your next project's strategy!
What the ultra-high-net-worth buyer wants in 2026: The brokers moving the most paper on branded product will break down the buyer psychology driving this market: Who is buying, what amenities close deal, and where the gap between what developers offer and what buyers actually want is widest. This is the intelligence that determines whether your project absorbs in 18 months or sits.
How brand selection affects your entire vendor and contractor ecosystem: Brand partners have standards, and often own approved vendor lists. Learn exactly how branded projects change the procurement, design approval, and construction management process and how to position yourself to win that work.
The submarkets and price points where branded residences still have room to run: Not every ZIP code can support a $10M branded unit. Leading developers will identify where the next wave of branded product is headed, from Coconut Grove to West Palm to Fort Lauderdale, and the market signals that tell you whether a submarket is ready for branded or if you're too early.
Relationships that turn into the next deal before you leave the room: With hundreds of South Florida's most active developers, investors, brokers, architects, GCs, designers, engineers, and more in one place, the networking at this event is not cocktail-hour small talk. It's the beginning of JVs, vendor contracts, and sales agreements. The developers on stage and in the audience are actively building and looking for collaborators.
For questions regarding content and speaking, please email our Event Producer, Elizabeth Herrgott, at elizabeth.herrgott@bisnow.com. Want to get involved? Contact Jordan.Hinsch@bisnow.com to get information on sponsorship, pricing and availability at this event. To request disability-related accommodations, please contact ariel.fromm@bisnow.com no later than seven business days prior to the event.
Venue
Jungle Island
1111 Parrot Jungle Trail
Miami, FL 33132
Ballroom: Bloom
Floor: Events Floor
Self-parking $15 - please park on the second level and go up the elevator to the events floor
Agenda
| Time | Activity |
|---|---|
|
8:00 AM
9:00 AM
|
Registration, Breakfast & Networking
|
|
9:00 AM
9:30 AM
|
Fireside Chat: From Lifestyle Brand to Living Experience: Inside Palm Tree Club Residences
Palm Tree Club Residences offers a timely case study in how a developer and lifestyle brand move from an initial partnership to a fully realized residential concept. Ryan Shear, Michael Diaz and Raquel Kaufman will discuss how the project came together, how the team translated Palm Tree Crew’s identity into its design, amenities, programming and marketing, and how responsibilities are divided between the developer and brand. The conversation will also explore the decisions, compromises and lessons that shaped the project and what other developers should understand before entering a brand partnership. |
|
9:35 AM
10:20 AM
|
The Brand Deal: Choosing the Right Name and Structuring the Partnership
A brand can bring recognition, buyer confidence and pricing power, but it also comes with costs and long-term obligations. This panel will examine how developers select partners, structure agreements and divide creative and operational control. Speakers will compare branded and unbranded projects to determine when a name adds real value. They will also discuss what developers need to understand before signing. |
|
10:20 AM
10:35 AM
|
Networking Break
|
|
10:35 AM
11:20 AM
|
Creating the Brand and Delivering the Promise
Some developers license an established name, while others create a new brand or build a project identity of their own. This panel will explore how those concepts translate into design, amenities, service and storytelling. Speakers will discuss how each approach builds trust and distinguishes a development. They will also examine what it takes to deliver the experience promised to buyers. |
|
11:25 AM
12:10 PM
|
Finding the Buyer: Who Chooses Branded, Unbranded and Emerging Concepts
Different luxury developments appeal to distinctly different buyers. This panel will examine who chooses branded, unbranded and newly created concepts and what drives those decisions. Speakers will discuss pricing, lifestyle, investment motivations and global demand. They will also consider whether Miami’s projects are attracting new audiences or competing for the same buyers. |
Tickets
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