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Speakers and Panels
Building Places People Choose
Retail-first merchandising, activation, and operations for resilient mixed-use
Lela Cirjakovic
Managing Director, Multifamily Property Management
JLL
Sean McNamara
Managing Director, Mixed-use Property Management
JLL
Molly Morgan
EVP, Retail Leasing
JLL
James Cook
Senior Director, Americas Retail Research
JLL
Why Attend JLL's Mixed-Use Webinar
Why This Matters
Mixed-use isn’t a stack of asset types, it’s a highly connected ecosystem. Too many projects are piecemealed across consultants, leading to muddled execution and missed NOI. A single, integrated team, brought in early, can choreograph merchandising, activation, marketing, and operations to create true sense-of-place, stronger leasing velocity, and durable premiums across office, multifamily, retail, and hospitality. This panel brings together the JLL's mixed-use property management dream team of “The Mixx," a group with decades of expertise in marketing, branding, retail, hospitality, office and multifamily to show how coordinated disciplines deliver cohesive place-making and real P&L lift.
What You Will Learn
When to engage property management experts (and why it’s early): How to plug in during the dirt phase (18–24 months pre-delivery) to shape underwriting, phasing, cost allocation, and parking strategy.
Retail as the front door: Crafting a merchandising plan that sets identity, drives traffic, and lifts rents across every vertical.
Placemaking + activation that stick: Programming, events, and on-site experiences that convert tours and retain residents/tenants.
A one-team model: Replacing fragmented consultants with a single, connected team—“one throat to choke”—for speed and accountability.
Analytics feedback loop: How data informs tenant mix, marketing, and evolving the campus after opening.
Sports-anchored + venue-adjacent playbooks: Adapting the model to event districts and destination nodes.
From opening to stabilization: Operating cadence, service delivery, and storytelling that sustain momentum post-launch.
The Mixx working its magic:
The Mixx in the news:
JLL names lead for its new mixed-use property management team
How Live-Work-Play Districts Are Redefining CRE in 2025
For questions regarding content and speaking, please email our Event Producer, Elizabeth Herrgott, at Elizabeth.Herrgott@bisnow.com. Want to get involved? Contact Jordan.Hinsch@bisnow.com to get information on sponsorship, pricing and availability at this event. To request disability-related accommodations, please contact ariel.fromm@bisnow.com no later than seven business days prior to the event.
Agenda
| Time | Activity |
|---|---|
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4:00 PM
5:00 PM
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Building Places People Choose
In this one hour webinar, the JLL team behind “Mixed” will reveal the operating system behind successful mixed-use from retail-first identity to experience-led activation and integrated operations. They will unpack when to engage (well before vertical construction), how to phase delivery, allocate costs/utilities, manage shared spaces, and create a data-driven feedback loop that continually improves the ecosystem and the bottom line. The discussion will highlight how aligning retail, hospitality, office, and multifamily strategies under one cohesive vision transforms projects into vibrant destinations where people choose to live, work, and gather. |