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South Florida Industrial Outlook: Development, Leasing, Design, and Site Selection

Mark Levy

Mark Levy

CIO

Florida Rock Holdings, Inc

Aaron Hirschl

Aaron Hirschl

Vice President

Bridge Industrial

Ed Easton

Ed Easton

Founder, Chairman & CEO

The Easton Group

Adam Vaisman

Adam Vaisman

Director, Acquisitions

Butters Construction & Development

Jason Tenenbaum

Jason Tenenbaum

Vice President

Prologis

Danielle Gonzalez
Moderator

Danielle Gonzalez

Shareholder

Greenberg Traurig

Mark Levy

CIO

Florida Rock Holdings, Inc

Mark Levy is a seasoned real estate executive with extensive experience in logistics and industrial development. Following the October 2025 sale of Altman Logistics Properties, a company he founded and led as President, to FRP Holdings, Mark now serves as Chief Investment Officer at FRP. In this role, he oversees FRP Development Corp’s investment strategy, capital deployment, and portfolio performance across its logistics platform. He guides growth initiatives, optimizes returns, and ensures disciplined underwriting and execution throughout the investment lifecycle.

Over his extensive real estate career spanning over 25 years in logistics development, Mr. Levy has deployed over $12 billion of capital including large scale, multi-phase logistics development projects across South Florida, New Jersey, Southeastern Pennsylvania and the Mid Atlantic. He is considered one of the most experienced and knowledgeable real estate developers in the logistics sector and has been recognized by numerous trade associations and publications.

Before his tenure at FRP and Altman, he served as Chief Investment Officer at HRP Group, where he was instrumental in directing large-scale redevelopment projects nationwide and played a crucial role in establishing HRP's logistics platform, successfully overseeing the acquisition, development, and management of 20 million square feet of logistics space. Mr. Levy’s extensive experience encompasses senior leadership and capital deployment positions, including Head of Capital Deployment for the Eastern United States at Prologis, Vice Chairman at JLL, Senior Vice President for Florida at both Duke Realty and Opus, and Senior Investment Officer at Sumitomo Corporation of America.

A native of Philadelphia, PA, Mr. Levy earned his degrees in Economics and English from Syracuse University. Among his many professional associations, he is a member of the Zell Lurie Real Estate Center at the Wharton School at the University of Pennsylvania, a Governor of the NAIOP Research Foundation, and a leader of ULI’s Florida Industrial Development Council. Additionally, he is an advisor of the United States Chamber of Commerce, a member of the United States Capital Historical Association, an adjunct instructor of Georgetown University’s Master’s in Real Estate Capstone Program, and serves on the board of the Boys and Girls Clubs of Broward County.

Aaron Hirschl

Vice President

Bridge Industrial

Aaron Hirschl joined Bridge in 2019 and is responsible for assisting in Bridge’s development and acquisition activities throughout South Florida. He is actively involved in all aspects of the development process, specifically including acquisition, leasing, and disposition. Prior to joining Bridge, Aaron worked at CBRE and Cushman & Wakefield in corporate real estate consulting, specifically focused on site selection and business incentive negotiation.

Aaron is a graduate of Washington University in St. Louis and holds a Bachelor of Science degree with a major in Political Science and minor in Business. He is a candidate for Master of Real Estate Development and Urbanism at the University of Miami. Aaron is a member of NAIOP South Florida, United Way Miami-Dade Young Leaders, and sits on the executive board of the JCS Alliance.

Ed Easton

Founder, Chairman & CEO

The Easton Group

Mr. Easton is the Chairman of The Easton Group, the real estate brokerage, investment, management and development firm he founded in Miami in 1974. Educated at the University of Miami, Mr. Easton received his Bachelor’s degree in Business Administration in1966, and his MBA in 1976, majoring in Finance with a minor in Accounting.

Adam Vaisman

Director, Acquisitions

Butters Construction & Development

Since joining Butters Construction and Development in May of 2007, Adam has been involved in over $2,000,000,000 of industrial, office, and retail developments, as well as land acquisitions. He is responsible for the identification and underwriting of development and investment opportunities, obtaining debt and equity, as well as negotiating acquisition and financing documents.

Adam received a Bachelor’s degree in Business Administration from the University of Miami and a Master’s degree in Science in Real Estate from the University of Florida, with a minor in Urban and Regional Planning. He is involved in several organizations such as ULI, ICSC, NAIOP, CCIM, and University of Florida – FARE, as well as the National Multiple Sclerosis Society and the Jewish National Fund.

Jason Tenenbaum

Vice President

Prologis

Jason joined Prologis in 2015 and is currently Vice President, Market Officer of South Florida. Jason

manages a team of 35 people and oversees the company’s presence in Palm Beach, Broward, and

Miami-Dade counties. Today, he oversees 155 buildings and 600 customers, totaling 22 million

square feet.

Prior to moving to Miami in 2020, Jason handled leasing responsibilities in New Jersey/New York.

Beginning in 2015 as a Leasing Manager, Jason left NJ as a VP, Leasing Officer. During this time, he

completed 143 transactions totaling over 9 million square feet. His daily responsibilities included

leasing at the Ports, Meadowlands, and the submarkets in New York’s boroughs -- encompassing

173 customers in 100 buildings totaling 19 million square feet. Jason’s favorite transaction included

the original lease-up of Bronx 1 totaling 205k square feet to Jet.com. Jason then leased the same

building 2 years later for a $10/sf base rent differential.

Prior to joining Prologis, Jason worked as a senior associate at Cushman & Wakefield, where he

advised both landlords (with an office portfolio of over 1 million square feet) and tenants in all of

their leasing needs. He founded C&W’s New Jersey Healthcare Practice Group, and in 2014, he was

named C&W’s Top Producer among New Jersey associates.

Jason received his B.A. in Architecture from Clemson University and also studied at the Universtat

De Politecnica De Catalunya in Barcelona, Spain.

Danielle Gonzalez

Moderator

Greenberg Traurig

Danielle Gonzalez concentrates on commercial real estate law. She represents national and local clients in

connection with the acquisition, financing, leasing and disposition of retail centers, office buildings,

industrial parks, multi-family residential properties, self-storage centers, parking facilities, and raw-land

developments throughout the United States. Danielle possesses vast experience advising on commercial

leasing, and represents both landlords and tenants on leases covering all real estate asset classes. She

represents sellers and purchasers with the acquisition and disposition of numerous types of real property.

She counsels borrowers in connection with secured financings, including acquisition loans, refinances and

defeasances. Danielle also has experience counseling retail clients on the development of shopping center

pads for brand-specific uses, including the negotiation of ground leases, CC&Rs, easements and design

guidelines. She also has experience with acquiring, developing and financing self-storage centers. Finally,

she counsels owners and managers in the negotiation of property management, as well as parking facility,

agreements.

The Drive for Demand: E-commerce, Logistics, Supply Chain

Jeff Hartsook

Jeff Hartsook

Principal

Cresa

Bradlee Lord

Bradlee Lord

VP, Acquisitions & Leasing, Florida

Seagis Property Group

Mike Moore

Mike Moore

Director of Business Development

TCRE

Buster Sheridan

Buster Sheridan

Principal

ARCO/Murray

Shawn Oden
Moderator

Shawn Oden

Managing Director

BMO Commercial Bank

Mike Moore

Director of Business Development

TCRE

Mike Moore is a Director of Business Development at TCRE’s Tenant Representation Group in South Florida. Mr. Moore adds value to his clients’ real estate objectives through the full range of services, including contract negotiation, site selection, disposition and business development. His career in consulting has focused on profit and performance improvement by showing companies how to fine tune the power of their people, processes, technology and infrastructure to achieve their business strategies. He has also led clients in conducting business strategy sessions and management retreats to analyze current goals, objectives and strategies; then help the team to challenge these to focus on value to stakeholders and customers.

For over 20 years, Mr. Moore has led and created successful teams of professionals in targeting clients and building ‘trusted advisor’ relationships with C‐level executives. He thrives on helping clients solve their problems and being part of a professional organization that has a team culture and is focused on bringing value and reducing risk for clients.

Prior to joining TCRE, Mr. Moore served as a Partner with Deloitte & Touche, during his 22 year career as a Partner, he served hundreds of clients throughout the Southeastern United States, the Caribbean and Latin America. Mr. Moore is third generation in his family in the real estate industry.

Why This Matters

What You'll Learn: 

  • What types of developments are we seeing in demand from tenants? What is the best return for investors?

  • How are changing tenant demands impacting the construction, development, and design of industrial properties?

  • How are developers working to mitigate the supply and demand imbalance for industrial space?

  • What challenges has the increase in supply chain delays caused for the industrial sector?

  • What is the continued impact e-commerce has on industrial activity in South Florida?

  • What do the supply chain and logistics industries look like over the next 5, 10, and 20 years, and what's the impact on South Florida's industrial market?

How You'll Do More Business: Hear from industry experts as they discuss the massive boom in the industrial sector as well as the current difficulties being faced.  Hear how developers are choosing types of industrial properties to build, where the demand for these properties comes from, and what the next few years are predicted to look like!

Why You Should Attend: Network with top industry experts, developers, property managers, brokers, owners, and more.

What Does Your Ticket Get You: Bisnow events bring together the biggest power players in the industry to identify opportunities, build your network and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than us. 

For questions, recommendations, comments, or press inquiries please email our South Florida Event Producer, Virginia Baker, at virginia.baker@bisnow.com 

Venue

GalleryOne Fort Lauderdale by Hilton
2670 E Sunrise Blvd
Fort Lauderdale, FL 33304

Ballroom: Gallery Ballroom


Parking information: $12 Discounted Valet Parking

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Agenda

Time Activity
12:30 PM
1:30 PM
Registration, Networking, & Breakfast
1:30 PM
2:15 PM
South Florida Industrial Outlook: Development, Leasing, Design, and Site Selection

With demand for industrial space outpacing supply, what challenges are presented in the market? What types of developments are we seeing in demand from tenants? What is the best return for investors?

2:15 PM
3:00 PM
The Drive for Demand: E-commerce, Logistics, Supply Chain

What do the supply chain and logistics industries look like over the next 5, 10, and 20 years, and what's the impact on South Florida's industrial market? How are developers working to mitigate the supply and demand imbalance for industrial space?

3:00 PM
3:30 PM
Post Panel Networking

Sponsors

Our commitment to your safety

We hosted more than 72,000 attendees live, in-person around the globe in 2021. Our commitment to safety is no different in 2022. Our events follow all local Covid-19 regulations and protocols. In the interest of the safety of all our guests, we recommend taking a rapid or PCR test for proof of negative results before attending any gathering. 

We will update attendees should any regulations be updated before this event is held. We look forward to hosting you soon to do what we do best: network, connect, and engage to do more business.