Request Speaker Information
Speakers and Panels
From Lifestyle Brand to Living Experience: Inside Palm Tree Club Residences
How PMG and Palm Tree Crew transformed a cultural brand into a luxury residential development
Ryan Shear
Managing Partner
Property Markets Group
Michael Diaz
CEO
Palm Tree Crew
Raquel Kaufman
Director of Sales
PMG Residential
Joe Hernandez
Partner
Bilzin Sumberg
The Brand Deal: Choosing the Right Name and Structuring the Partnership
Licensing economics, creative control, operating standards and what developers must know before signing
Nitin Motwani
Managing Partner
Merrimac Ventures
Aaron Stolear
President of Development
13th Floor Investments
Isaac Toledano
CEO
BH Group
Fernando de Nuñez y Lugones
CEO
Vertical Developments
Mayi de la Vega
Founder and CEO
ONE Sotheby’s International Realty
Jose Rodriguez
Equity Partner
Rennert Vogel Mandler & Rodriguez
Beyond the Logo: Designing and Delivering the Luxury Promise
Turning brand identity or a developer’s original vision into architecture, amenities, service and a lasting residential experience
Louis Birdman
Co-Founder
One Thousand Group
Ricardo Dunin
Founding Partner
North Development
Brad Meltzer
Partner & President
Two Roads Development
Carlos Rosso
Founder
Rosso Development
Lauren Permuy
Chief Growth Officer
Power Design
Justin Failoni
Partner and Senior Vice President
Acrisure
Chasing the Global Luxury Buyer: Who Is Buying, Where and Why?
Buyer demographics, global competition, pricing strategy and whether new developments are competing for the same customer
Alicia Cervera Lamadrid
Managing Partner, Principal
Cervera Real Estate
Jay Roberts
CEO
Prosper Group
Ben Dagrosa
Senior Partner
DaGrosa Capital Partners
Andrew Rasken
CEO
META Development
Peggy Olin
CEO
OneWorld Properties
Remarks from the podium
Henrique Driessen
Founder and CEO
Elephant Skin
Why You Can't Miss Bisnow's Condoverse Reloaded: Branded Residences event
South Florida is the the global epicenter of branded residences. The brands that once lived in showrooms and runways are now commanding $5,000-per-square-foot price points and full sellouts before a shovel hits the ground. The question isn't whether branded residences work. The question is why they work, when they don't, what today's ultra-high-net-worth buyer responds to, and how developers are now engineering their own proprietary brands to compete on the same level.
Bisnow's Brand Residence event brings together the developers behind South Florida's most ambitious and talked-about branded projects for a day of unfiltered intelligence you won't find anywhere else. This isn't a panel about what branded residences are, it's a deep dive into how to build one, how to price one, how to sell one, and how to make the decision that could add hundreds of millions to your project's bottom line or cost you years of brand negotiation with nothing to show for it. The insight from this room will directly shape how you compete for, and win, the most valuable work in South Florida real estate.
Key Event Takeaways:
The real economics of a brand license deal: What developers actually pay for brand partnerships, how brand royalties are structured, when the premium justifies the cost, and the negotiation leverage points that most developers never ask for. Walk away knowing the math before you ever sign a term sheet.
Proprietary brand vs. licensed brand: The developers who built their own brands will explain exactly what it costs, how long it takes to build buyer trust without a known logo, and which market conditions favor each path. The answer will surprise you and could redefine your next project's strategy!
What the ultra-high-net-worth buyer wants in 2026: The brokers moving the most paper on branded product will break down the buyer psychology driving this market: Who is buying, what amenities close deal, and where the gap between what developers offer and what buyers actually want is widest. This is the intelligence that determines whether your project absorbs in 18 months or sits.
How brand selection affects your entire vendor and contractor ecosystem: Brand partners have standards, and often own approved vendor lists. Learn exactly how branded projects change the procurement, design approval, and construction management process and how to position yourself to win that work.
The submarkets and price points where branded residences still have room to run: Not every ZIP code can support a $10M branded unit. Leading developers will identify where the next wave of branded product is headed, from Coconut Grove to West Palm to Fort Lauderdale, and the market signals that tell you whether a submarket is ready for branded or if you're too early.
Relationships that turn into the next deal before you leave the room: With hundreds of South Florida's most active developers, investors, brokers, architects, GCs, designers, engineers, and more in one place, the networking at this event is not cocktail-hour small talk. It's the beginning of JVs, vendor contracts, and sales agreements. The developers on stage and in the audience are actively building and looking for collaborators.
For questions regarding content and speaking, please email our Event Producer, Elizabeth Herrgott, at elizabeth.herrgott@bisnow.com. Want to get involved? Contact Jordan.Hinsch@bisnow.com to get information on sponsorship, pricing and availability at this event. To request disability-related accommodations, please contact ariel.fromm@bisnow.com no later than seven business days prior to the event.
Venue
Jungle Island
1111 Parrot Jungle Trail
Miami, FL 33132
Ballroom: Bloom
Floor: Events Floor
Self-parking $15 - please park on the second level and go up the elevator to the events floor
Agenda
| Time | Activity |
|---|---|
|
8:00 AM
9:00 AM
|
Registration, Breakfast & Networking
|
|
9:00 AM
9:30 AM
|
Fireside Chat: From Lifestyle Brand to Living Experience: Inside Palm Tree Club Residences
Palm Tree Club Residences offers a timely case study in how a developer and lifestyle brand move from an initial partnership to a fully realized residential concept. Ryan Shear, Michael Diaz and Raquel Kaufman will discuss how the project came together, how the team translated Palm Tree Crew’s identity into its design, amenities, programming and marketing, and how responsibilities are divided between the developer and brand. The conversation will also explore the decisions, compromises and lessons that shaped the project and what other developers should understand before entering a brand partnership. |
|
9:35 AM
10:20 AM
|
The Brand Deal: Choosing the Right Name and Structuring the Partnership
A recognizable brand can create buyer confidence, accelerate sales and support a significant pricing premium, but only when the partnership, audience and location align. Developers and sales leaders will examine how brands are selected, what each party brings to the deal and how licensing fees, royalties, creative approvals, operating obligations and exit protections are negotiated. The panel will also confront when a brand genuinely adds value, when its restrictions outweigh its advantages and whether today’s growing number of partnerships is strengthening or diluting the branded-residence model. |
|
10:20 AM
10:35 AM
|
Networking Break
|
|
10:35 AM
11:20 AM
|
Beyond the Logo: Designing and Delivering the Luxury Promise
Whether a project carries an internationally recognized name or establishes its own identity, the residence must ultimately deliver an experience worthy of its positioning and price. This panel will explore how developers translate a target lifestyle into architecture, interiors, amenities, technology, service and operations and how those decisions affect budgets, procurement, schedules and contractor selection. Panelists will compare branded and independently conceived developments while examining how to create distinction without relying on novelty that may feel dated by delivery. |
|
11:25 AM
12:20 PM
|
Chasing the Global Luxury Buyer: Who Is Buying, Where and Why?
Today’s luxury buyer cannot be defined by geography, age or net worth alone. Developers and brokers must understand the lifestyle, motivations and purchasing behavior of the specific person a project is intended to reach and determine whether that buyer responds more strongly to a global brand, a proprietary concept or the development itself. This panel will examine where buyers are coming from, how domestic and international demand is changing, which services and amenities influence purchasing decisions and how projects build a sales strategy around a highly specific customer. It will also ask whether South Florida’s expanding pipeline is creating direct competition among local projects or whether sufficiently differentiated products are attracting entirely different buyers while Miami simultaneously competes with New York, Dubai, London and other global luxury markets. |
Tickets
PS - Want the attendee list for free?
Biscred gives you a complimentary 1-week trial with 250 credits to search 6M+ commercial real estate contacts — filter by asset class, job seniority, metro, property count, and more. Book a demo today and we'll activate your free trial when you mention this promotion.