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Case Study: Midtown Park by Proper

The Vision and Strategy Behind One of Miami’s Largest Undeveloped Parcels

Carlos Rosso

Carlos Rosso

Founder

Rosso Development

Iris Escarra
Moderator

Iris Escarra

Shareholder

Greenberg Traurig

Carlos Rosso

Founder

Rosso Development

Carlos Rosso is the Founder of Rosso Development, a fully integrated development firm focused on high-end boutique development opportunities. Rosso is set to oversee multiple upcoming awe-inspiring projects in key markets in South Florida and Latin America—with the first ever The Standard Residences in Midtown Miami as his debut project. Rosso founded Rosso Development in 2020 after nearly 20 years with The Related Group, where he was a driving force behind the company’s condominium operations. As the president of the condominium and international development divisions, he oversaw all facets of condominium development domestically and internationally.

Over the course of his career, Rosso developed well over 16,000 units, and in the process, mastered diverse development disciplines including construction, project financing, land acquisition and sales and marketing. Under his leadership, Related successfully delivered iconic projects including the 1,600 unit Paraiso District in Miami; Residences by ARMANI/CASA designed by César Pelli; Hyde Beach House; Park Grove by OMA/Rem Koolhaas; Auberge Beach Residences and Spa in Fort Lauderdale; SLS Cancun & Residences in Mexico; and V:HOUSE in Brazil.

Prior to his time at Related, Rosso held a number of positions across global development firms, having served as Vice President of Real Estate Development for Investment Properties Ltd. in Boston; and ten years as Project Director for Besix International, overseeing the development and construction of over ten million square feet of multi-family, hotel and office buildings in Europe, the Middle East and Africa.

Rosso graduated summa cum laude from the Universidad de Buenos Aires with a master’s degree in Architecture. He also earned a master’s degree in Real Estate Development and Finance, with the highest honors, from the Massachusetts Institute of Technology (MIT). www.rossodev.com

Iris Escarra

Moderator

Greenberg Traurig

Iris Escarrá is Co-Chair of Greenberg Traurig’s Land Use Practice and a deeply experienced attorney in zoning and land use law. Located in the firm’s Miami office, Iris regularly represents property owners and developers in large development projects valued in the hundreds of millions of dollars. With her counsel, dozens of high-profile commercial, mixed-use, and residential projects have been completed throughout Miami over the past two decades.

A Florida Bar Board Certified Specialist in city, county, and local government law, Iris guides clients through the municipal zoning and land use process to seek approvals for some of South Florida’s largest and most complex projects. She routinely helps clients obtain full entitlements for development, including navigating subdivision, zoning, and other applicable development regulations. She also assists in procuring government contracts and conducts due diligence to assess a property’s development potential.

Her clients include many of South Florida’s largest developers, who appreciate her creative and pragmatic approach to their complex legal matters. Clients frequently praise Iris for her ability to leverage her wide-ranging knowledge of zoning and land use law to help bring their development projects to fruition.

The Construction Revolution: The Tools Transforming Building in Real Time

Ricardo Blas

Ricardo Blas

COO

Resia

Patrick Senne

Patrick Senne

Director

Colliers Engineering & Design

Anthony Rinaldi

Anthony Rinaldi

President and CEO

Rinaldi Group

Guillermo Navarro

Guillermo Navarro

VP, Preconstruction

Suffolk

Brigitte Jenkins

Brigitte Jenkins

Design Supervisor

Nucor Vulcraft Verco

Shawn Oden
Moderator

Shawn Oden

Managing Director

BMO Commercial Bank

Patrick Senne

Director

Colliers Engineering & Design

Mr. Senne is a 6 th generation native Floridian with 35 years of experience performing a full spectrum of survey, geospatial, and subsurface utility mapping services throughout Florida and the Southeast.

In his current role with Colliers Engineering & Design, Patrick is responsible for developing, coordinating, and executing business development strategies for multiple firm disciplines as they continue their growth and expansion in the governmental services and private sector markets in the great State of Florida.

As a Florida licensed Professional Surveyor and Mapper, Mr. Senne has overseen a wide range of projects supporting land development (commercial and residential); infrastructure (transportation, rail and transit, bridges, water and wastewater, and stormwater drainage); telecommunications and fiber optic network expansion; GIS/asset inventory and condition assessment; parks, trails, and recreation facilities; and large-scale conservation lands and wildlife corridor easement acquisitions.

Brigitte Jenkins

Design Supervisor

Nucor Vulcraft Verco

With a decade of experience in the steel industry, Brigitte Jenkins currently serves as Commercial Solutions Supervisor at Vulcraft, a division of Nucor, one of North America’s leading steel producers. Known for blending technical expertise with strategic insight, Brigitte has been a part of many successful commercial projects across the southeast utilizing her expertise in joist and deck design. Throughout her career, Brigitte has built a reputation for delivering results through collaboration, problem solving, and understanding the needs within steel construction. At Nucor, they lead cross-functional teams to develop tailored solutions that meet evolving market needs while maintaining the company’s commitment to quality and sustainability.

Disruptive Development: Breakthroughs in Concept, Design & Execution

Taylor Collins

Taylor Collins

Partner

Two Roads Development

Pablo Castro

Pablo Castro

Chairman & Founder

The HueHub

Selma Rabelo

Selma Rabelo

EVP-Development

Integra Investments

Ellen Buckley

Ellen Buckley

Founder & CEO

PROSPERA Real Estate

Jorge Garcia

Jorge Garcia

CEO

garciastromberg

Kelly Ruane Melchiondo
Moderator

Kelly Ruane Melchiondo

Partner

Bilzin Sumberg

Pablo Castro

Chairman & Founder

The HueHub

Pablo Castro Sáez is a seasoned Spanish real estate developer with over 30 years of

experience in real estate and development. Graduated in Law, with a Master’s in Urban

Planning Law and a Master’s in Real Estate Law, he has completed 19.6 million ft² of

construction, including large-scale residential, commercial, and industrial projects in

Spain and Monaco.

As co-founder of Corp Promotors, one of Barcelona’s largest real estate firms, he helped

develop over 5,600 homes and managed a portfolio of 13,000 assets. In 2019, he partnered

with the Grifols family to invest €600 million in Barcelona’s rental housing market.

Expanding into the U.S., Castro has been investing in Miami for 15 years. In 2023, he

acquired an 11.8-acre site in West Little River for $29.3 million and, alongside top industry

partners, proposed a 4,032-unit residential development, one of South Florida’s largest in

recent years.

Now Pablo is focusing on developing The HueHub, collaborating with local partners,

developers, architects, engineers, and companies to introduce a new sustainable solution

for the construction sector.

Ellen Buckley

Founder & CEO

PROSPERA Real Estate

Ellen C. Buckley is the Founder and CEO of Prospera Real Estate Collective, LLC (“Prospera”), a national real estate development firm. In this highly competitive industry, this experienced real estate developer stands out as a tenacious trailblazer backed by an accomplished academic performance. Over the past two plus decades, she has led the execution of major projects totaling approximately $16 billion in real estate value in a full spectrum of asset classes, including: multifamily/workforce housing, mixed use, luxury residential, hospitality, retail, industrial, education, adaptive reuse, and master-planned communities throughout the Midwest, Northeast, Southeastern US and Asia.

Historically, the focus of real estate development has been transactional – merely generating wealth – rather than addressing what makes people human and enables them to create meaningful connections within their communities. Committed to bring value to people, place and partners, she is establishing a new metric for evaluating the impact of real estate development by bringing profits and people together to create transformative outcomes. Notably, across all projects, Ellen and her Prospera team create thriving environments where people of all ages can fulfill the basic human need for positive connections that minimize loneliness and maximize wellbeing.

Ellen received graduate degrees from the University of Pennsylvania, a Certificate of Real Estate Development and Finance from The Wharton School, and a Master’s of Science in Historic Preservation and a Bachelors of Architecture from the University of Miami, where she graduated first in her class. Committed to expanding investment and research in neuroscience, Ellen is a proud board member of the Baptist Health Foundation with an appointment to the Neuroscience Institute Council. Ellen also serves as an Advisory Board Member for the University of Miami’s School of Law LLM Real Property Development program. More information is available at www.prosperaco.com

Jorge Garcia

CEO

garciastromberg

An honor graduate of the University of Miami, Jorge is the driving force behind the firm’s growth and development since 1987. Prior experience includes earning a reputation with highly acclaimed architectural as well as land development firms, where he grew to understand the importance of leadership within an organization, the community, and the unique ability of integrating innovative architecture with rational business criteria in a balanced format.

Jorge’s primary focuses are corporate leadership, design, vision, collaboration, and growth development for the firm’s philosophical ideals. Jorge is a licensed architect in thirteen states with expertise in the design of national and international facilities including hotel & resorts, commercial, institutional, mixed-use developments, and residential, projects. He is a sought-after authority on the realities and challenges clients face in the planning, approval and entitlement processes found in today’s challenging development environment.

Kelly Ruane Melchiondo

Moderator

Bilzin Sumberg

Kelly Ruane Melchiondo is a Partner in Bilzin Sumberg's Construction Law and Litigation Group. Kelly’s practice focuses on complex construction litigation, in both jury and non-jury trials, of claims involving construction and design defects, construction contract claims, and products liability matters at the trial and appellate levels in federal and state courts. As Co-Lead of Bilzin Sumberg’s Attorney Training Committee, Kelly strives to equip the firm’s lawyers with the knowledge, skills, and resources they need to serve ever-evolving client needs and to succeed in their careers in the short and long term.

Kelly is also a member of the firm's Data Security & Privacy Team. Her cybersecurity practice focuses on counseling clients on safeguarding their data and private information by drafting and implementing policies for data security and strengthening internal controls, assisting clients with data breach prevention and response including reporting to and interacting with state regulatory and law enforcement agencies tasked with enforcing state data privacy laws, and client counseling to strengthen internal data security controls. In 2018 and 2021, Kelly served on The Sedona Conference Working Team 11, Brainstorming Committee, which aims to help organizations prepare for and respond to data breaches and to assist attorneys in resolving issues of legal liability and damages. The Sedona Conference is a non-profit organization dedicated to the advanced study of law and policy in the areas of complex litigation, intellectual property rights, and data privacy.

Kelly has been recognized by The Best Lawyers in America in Construction Law and Litigation - Construction. Kelly earned her J.D. from Boston University and her B.S. from the University of Miami. She is fluent in Spanish.

Why Attend South Florida's Construction & Development Summit

Why It Matters:

South Florida is building at a scale and pace unlike any other region in the country, yet how projects are conceived, financed, and delivered is changing just as quickly. This summit brings together the full spectrum of industry leaders shaping that evolution:

those turning untapped land into new urban districts (Midtown Park by Proper),

those revolutionizing how buildings are constructed through AI, robotics, and modular innovation,

those challenging traditional development models with new approaches to ownership, design, and social impact, and

those executing billion-dollar megaprojects that are redefining skylines from Brickell to West Palm Beach.

What You Will Learn:

  • Inside the Strategy: How one of Miami’s largest undeveloped parcels, Midtown Park by Proper, is being assembled, financed, and designed to reshape the city’s core.
     

  • Next-Gen Construction: How AI, robotics, modular systems, and digital project management are revolutionizing how buildings are delivered — faster, safer, and smarter.
     

  • New Development Models: How mission-driven developers are using neuroscience, sustainability, and innovative ownership structures to create both social and financial impact
     

  • Mega Projects, Mega Impact: What it takes to finance, entitle, and execute billion-dollar developments like Pier Sixty-Six, HueHub, and One Brickell Riverfront in today’s volatile market.
     

  • Sustainability & Scale: How leading teams are embedding resiliency, wellness, and long-term environmental value into large-scale projects.
     

  • The Future Build Mindset: How collaboration among developers, contractors, architects, and policymakers is redefining what “constructability” means in the next decade of South Florida growth.

For questions regarding content and speaking, please email our Event Producer, Elizabeth Herrgott at Elizabeth.Herrgott@bisnow.com. Want to get involved? Contact Jordan.Hinsch@bisnow.com to get information on sponsorship, pricing and availability at this event. To request disability-related accommodations, please contact ariel.fromm@bisnow.com no later than seven business days prior to the event.

Agenda

Time Activity
1:00 PM
2:00 PM
Registration, Breakfast & Networking
2:00 PM
2:30 PM
Case Study: Midtown Park by Proper -The Vision and Strategy Behind One of Miami’s Largest Undeveloped Parcels

Tucked in the heart of Miami, one of the region’s largest undeveloped parcels is finally coming to life and with it, a rare opportunity to reshape Midtown’s urban fabric. This panel takes the audience behind the scenes of the high-profile Midtown by Proper project, led by developer Carlos Russo. From land assembly and financing to community engagement and design strategy, hear how the team is navigating the early stages of bringing a transformative mixed-use destination to market. Learn what it really takes to move a project of this magnitude from imagination to reality.

2:30 PM
3:15 PM
The Construction Revolution: The Tools Transforming Building in Real Time

Construction leaders are adapting to a new normal, but within the challenges lie breakthroughs. This panel dives into how builders and developers are leveraging modular techniques, prefabrication, robotics, AI, and project management technology to gain efficiency on the ground. Learn how these tools are being implemented today and what the next generation of innovation could mean for speed, cost, and sustainability across the construction lifecycle.

3:15 PM
3:30 PM
Networking Break
3:30 PM
4:15 PM
Disruptive Development: Breakthroughs in Concept, Design & Execution

Today’s most innovative developers and designers aren’t just building differently, they’re thinking differently. This conversation explores how they’re redefining the development value chain to create projects that deliver both financial and social impact, reflecting how people truly live, work, and connect. We’ll unpack what makes these breakthrough projects stand out and why they’re setting a new standard for the future of development across the region.

4:30 AM
5:00 PM
Post-Event Networking

Unlock 1 Month Biscred Trial—Bisnow Event Attendees Exclusive!

As a thank-you for attending Bisnow's South Florida Construction & Development Summit, we’re giving you complimentary access to Biscred’s commercial real estate prospecting database—featuring 5.7M contacts. Your free trial includes 500 credits and access for 30 days. Activate your trial here.