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Speakers and Panels
MORE SPEAKERS COMING...
Mayi de la Vega
Founder and CEO
ONE Sotheby’s International Realty
Isaac Toledano
CEO
BH Group
Nitin Motwani
Managing Partner
Miami Worldcenter Associates
Ricardo Dunin
Founding Partner
North Development
Carlos Rosso
Founder
Rosso Development
Aaron Stolear
President of Development
13th Floor Investments
Jay Roberts
CEO
Prosper Group
Peggy Olin
CEO
OneWorld Properties
Ben Dagrosa
Senior Partner
DaGrosa Capital Partners
Justin Failoni
Partner and Senior Vice President
Acrisure
Jose Rodriguez
Equity Partner
Rennert Vogel Mandler & Rodriguez
Joe Hernandez
Partner
Bilzin Sumberg
Henrique Driessen
Founder and CEO
Elephant Skin
Why You Can't Miss Bisnow's Condoverse Reloaded: Branded Residences event
South Florida is the the global epicenter of branded residences. The brands that once lived in showrooms and runways are now commanding $5,000-per-square-foot price points and full sellouts before a shovel hits the ground. The question isn't whether branded residences work. The question is why they work, when they don't, what today's ultra-high-net-worth buyer responds to, and how developers are now engineering their own proprietary brands to compete on the same level.
Bisnow's Brand Residence event brings together the developers behind South Florida's most ambitious and talked-about branded projects for a day of unfiltered intelligence you won't find anywhere else. This isn't a panel about what branded residences are, it's a deep dive into how to build one, how to price one, how to sell one, and how to make the decision that could add hundreds of millions to your project's bottom line or cost you years of brand negotiation with nothing to show for it. The insight from this room will directly shape how you compete for, and win, the most valuable work in South Florida real estate.
Key Event Takeaways:
The real economics of a brand license deal: What developers actually pay for brand partnerships, how brand royalties are structured, when the premium justifies the cost, and the negotiation leverage points that most developers never ask for. Walk away knowing the math before you ever sign a term sheet.
Proprietary brand vs. licensed brand: The developers who built their own brands will explain exactly what it costs, how long it takes to build buyer trust without a known logo, and which market conditions favor each path. The answer will surprise you and could redefine your next project's strategy!
What the ultra-high-net-worth buyer wants in 2026: The brokers moving the most paper on branded product will break down the buyer psychology driving this market: Who is buying, what amenities close deal, and where the gap between what developers offer and what buyers actually want is widest. This is the intelligence that determines whether your project absorbs in 18 months or sits.
How brand selection affects your entire vendor and contractor ecosystem: Brand partners have standards, and often own approved vendor lists. Learn exactly how branded projects change the procurement, design approval, and construction management process and how to position yourself to win that work.
The submarkets and price points where branded residences still have room to run: Not every ZIP code can support a $10M branded unit. Leading developers will identify where the next wave of branded product is headed, from Coconut Grove to West Palm to Fort Lauderdale, and the market signals that tell you whether a submarket is ready for branded or if you're too early.
Relationships that turn into the next deal before you leave the room: With hundreds of South Florida's most active developers, owners, investors, brokers, architects, GCs, designers, engineers, and more in one place, the networking at this event is not cocktail-hour small talk. It's the beginning of JVs, vendor contracts, and sales agreements. The developers on stage and in the audience are actively building and looking for collaborators.
For questions regarding content and speaking, please email our Event Producer, Elizabeth Herrgott, at elizabeth.herrgott@bisnow.com. Want to get involved? Contact Jordan.Hinsch@bisnow.com to get information on sponsorship, pricing and availability at this event. To request disability-related accommodations, please contact ariel.fromm@bisnow.com no later than seven business days prior to the event.
Venue
Jungle Island
1111 Parrot Jungle Trail
Miami, FL 33132
Ballroom: Bloom
Floor: Events Floor
Self-parking $15 - please park on the second level and go up the elevator to the events floor
Agenda
| Time | Activity |
|---|---|
|
12:00 PM
1:00 PM
|
Registration, Breakfast & Networking
|
|
1:00 PM
1:45 PM
|
Opening Keynote: The State of Branded Residences
South Florida has emerged as a global center for branded residences, attracting luxury hospitality companies, automotive brands, fashion houses and other high-profile names. This opening keynote will examine the current state of the market, including buyer demand, pricing premiums, project performance and the strength of the development pipeline. Industry leaders will explore whether the sector can sustain its rapid growth, which concepts are positioned to succeed and how the market is evolving as competition intensifies. |
|
1:45 PM
2:00 PM
|
Networking Break
|
|
2:00 PM
2:45 PM
|
Beyond the Name: Developing and Designing a Distinctive Residential Brand
A compelling residential identity can come from an established global brand or an original concept created by the developer. This panel will bring both approaches into one conversation, examining how developers determine the right strategy for a project and build a brand that feels authentic to its location and target audience. Developers, architects and designers will discuss everything from brand partnerships and creative direction to architecture, interiors, amenities and operations and what it takes to deliver the vision consistently from the initial concept through completion. |
|
2:50 PM
3:35 PM
|
What Luxury Buyers Want
Does a recognizable name still command attention and a pricing premium, or are buyers increasingly drawn to distinctive independent properties? This panel will examine branded and proprietary concepts through the eyes of buyers, brokers and sales leaders. The conversation will explore what drives purchasing decisions, which amenities and services influence value, how buyer priorities differ across domestic and international markets, and what separates a compelling residential identity from a branding exercise that fails to resonate. |
|
3:35 PM
4:00 PM
|
Post-Event Networking
|
Tickets
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