Seattle 2026 CEO Market Kickoff

Wed Jan 21, 2026

Buy Tickets Attendees

Seattle 2026 CEO Market Kickoff

How CRE Leaders Are Positioning for Growth, Stability, and Success in the Year Ahead

Wednesday January 21 2026 @ 8:00 AM PST

$130.00

Attendee List Become A Speaker

Registration Questions?
**Please note we have pricing tiers based on ticket availability. Ticket prices will increase once we sell out of the current pricing tier. We cannot redeem a lower price once the ticket prices have been raised.
**Bisnow is a cashless, checkless operation. Please only submit payment via credit card.

Speakers and Panels

2026 CEO Roundtable: Where Seattle CRE Goes From Here

A Candid Discussion on Navigating the Shifting Capital Environment, Uncovering Opportunities Across Asset Classes, and Positioning Firms for Success

George Petrie

As CEO of Goodman Real Estate for more than 15 years, George believes the company’s mission, vision, and values has created a culture that has attracted extraordinary professionals and kept the company on a successful course. During his tenure, he has overseen the teams that developed, acquired, and disposed of over 350 assets in four countries. With experience spanning roles in finance, accounting, property management, asset management, and capital markets, George’s knowledge, experience, and skill move GRE in the direction of the future of real estate. George graduated from the University of Washington and earned his CPA, CPM, CCIM, and RPA real estate designations. George finds satisfaction by challenging his team to achieve their goals while ensuring each person is encouraged and has opportunities to grow. He considers every team member at GRE to be a leader and supports them as they develop an understanding of their strengths and how to use them within the organization. George firmly believes there is a significant shortage of housing nationwide due to questionable regulatory policies. He advocates for the removal of barriers that policy makers can influence, both legislative and regulatory, so that housing supply will increase for the benefit of current and future generations. George believes that a portion of profitable work should go toward those at risk in the community. This belief led George to create IMPACT—a company-wide program with a mission to provide a sense of place for all of GRE’s community by collaborating with local non-profits to serve the vulnerable with a focus on shelter, community, education, sustainability, and relief. He personally serves on several non-profit boards, including WBPA, CRISTA, V16, and the North Seattle College Real Estate Program. George and his wife have three grown daughters, live near the University of Washington, and like to spend time boating, skiing, traveling, and financially supporting local charitable organizations.

Goodman Real Estate

CEO

George Petrie

CEO, Goodman Real Estate

John Oppenheimer

CEO, Columbia Hospitality

Susan Boyd

CEO, Bellwether Housing

Douglas Dreher

CEO, The Hotel Group

What You'll Learn:

What You’ll Learn:

Gain a forward-looking view of how capital and deal flow are shifting in Seattle and which submarkets are poised to accelerate or soften in 2026.
Explore how interest rates, inflation, macro forces, and policy shifts will influence development viability, underwriting, and risk assessments.
Learn what portfolio resilience looks like in today’s market, including how top firms balance liquidity, leverage and sector exposure.
Dive into how design, construction, and delivery strategies are evolving to address cost escalation, labor constraints, and sustainability demands.
Learn how owners and operators are rethinking asset performance—leasing, amenities, and operational efficiency—to meet changing renter preferences and retention pressures.

How You’ll Do More Business: As Seattle real estate heads into 2026, resilience, adaptability, and forward-thinking strategies will define market leaders. At this kickoff event, you’ll hear from top CEOs who are shaping strategies today that will drive tomorrow’s wins. Join us to walk away with actionable insights on structuring deals, navigating cost pressures, accelerating delivery, and creating communities people want to live in.

Who You’ll Meet During Networking: Owners, developers, investors, brokers, city and government officials, business consultants, architects, engineers, lawyers, accountants, and bankers.

Why You Should Attend This Session: Bisnow events bring together the biggest power players in the industry to help you identify opportunities, build your network, and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than we do.

For questions, recommendations, comments, or press inquiries, please email our event producer, Bora Altunay, at bora.altunay@bisnow.com.

Venue

Hilton Motif Seattle
1415 5th Avenue
Seattle, WA 98101

Ballroom: Emerald Ballroom, 3rd Floor

Parking Information:

$10 Event Valet Parking

Get Directions

Agenda

Time	Activity
8:00 AM 9:00 AM	Breakfast & Networking
9:00 AM 10:00 AM	2026 CEO Roundtable: Where Seattle CRE Goes From Here A Candid Discussion on Navigating the Shifting Capital Environment, Uncovering Opportunities Across Asset Classes, and Positioning Firms for Success
10:00 AM 11:00 AM	Closing Networking

Want the attendee list for free?

Biscred gives you access to 5.9 million commercial real estate contacts and powerful filters built for CRE: search by industry, asset class experience, property count, job seniority, metros, and more. Book a demo today and get the attendee list for free when you mention this promotion.

Want to get a recap of everything covered at the event?

Purchase the post-event summary and get the highlights sent to you in a post-event summary. Purchase here.

Call:	202-684-2034
Email:	eventregistration@bisnow.com