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CEO Roundtable: Market Outlook & Strategies for 2025

Gain Insights from Industry Leaders on Creative Development and Investment Strategies, Macroeconomic Trends, and Penciling Out Projects to Dominate in the New Year

Craig Wrench

Craig Wrench

CEO

Washington Real Estate Holdings

George Petrie

George Petrie

Executive Chairman

Goodman Real Estate

BJ Kuula

BJ Kuula

CEO

American Capital Group

A-P Hurd

A-P Hurd

President

SkipStone

Emily Kelly
Moderator

Emily Kelly

Partner

Stoel Rives

George Petrie

Executive Chairman

Goodman Real Estate

As CEO of Goodman Real Estate for more than 15 years, George believes the company’s mission, vision, and values has created a culture that has attracted extraordinary professionals and kept the company on a successful course. During his tenure, he has overseen the teams that developed, acquired, and disposed of over 350 assets in four countries. With experience spanning roles in finance, accounting, property management, asset management, and capital markets, George’s knowledge, experience, and skill move GRE in the direction of the future of real estate. George graduated from the University of Washington and earned his CPA, CPM, CCIM, and RPA real estate designations.

George finds satisfaction by challenging his team to achieve their goals while ensuring each person is encouraged and has opportunities to grow. He considers every team member at GRE to be a leader and supports them as they develop an understanding of their strengths and how to use them within the organization. George firmly believes there is a significant shortage of housing nationwide due to questionable regulatory policies. He advocates for the removal of barriers that policy makers can influence, both legislative and regulatory, so that housing supply will increase for the benefit of current and future generations.

George believes that a portion of profitable work should go toward those at risk in the community. This belief led George to create IMPACT—a company-wide program with a mission to provide a sense of place for all of GRE’s community by collaborating with local non-profits to serve the vulnerable with a focus on shelter, community, education, sustainability, and relief. He personally serves on several non-profit boards, including WBPA, CRISTA, V16, and the North Seattle College Real Estate Program.

George and his wife have three grown daughters, live near the University of Washington, and like to spend time boating, skiing, traveling, and financially supporting local charitable organizations.

BJ Kuula

CEO

American Capital Group

Benjamin Kuula is the CEO at American Capital Group (ACG) and is responsible for their operations and investment strategy throughout major markets on the west coast. He has 15 + years of real estate experience in development, construction, acquisition, property management, asset management and finance. Mr. Kuula has completed over $2.5 billion in real estate transactions, which includes the acquisition of $1.2 billion + in value-add multifamily assets with over 2,000 unit renovations completed. Since 2015 he has raised over $1 Billion in equity. Mr. Kuula received a Bachelor of Business Administration from the University of San Diego and a Master of Business Administration from the University of Washington, Foster School of Business. He serves on the Board for the Boys and Girls Club of Bellevue, where he chairs their Revenue Development Committee and sits on the Executive Committee. Mr. Kuula is a member of the Young Presidents’ Organization (YPO). In 2021, he was recognized for his nomination to Globe St.’s Top 50 under 40 in Commercial Real Estate.

A-P Hurd

President

SkipStone

A-P Hurd’s 25-year career spans real estate, finance, and technology. Her

experience leading a real estate company has made her a strong investment and risk manager. A-P is known for her ability to innovate in a highly regulated industry and think strategically about how public policy and technology are shaping her sector.

Since founding SkipStone in 2017, A-P has advised public, private, and non-

profit clients. SkipStone’s work is grounded in leadership of land use and development projects, taking sites through entitlements, financing, and construction. SkipStone’s work also extends to structuring and negotiating complex transactions at the intersection of public and private interests, such as negotiating a 30-year TOD development agreement between the City of San Jose and Google. A-P has also developed innovative capital structures for creating workforce housing without public subsidy, provided leadership on large scale light-rail infrastructure projects, and institutional campus master plans.

Prior to founding SkipStone, A-P worked at Touchstone—a leading developer in Puget Sound—from 2007 to 2017. There, she assembled a leadership team and executed a merger/transition that delivered a successful exit for the founders. In 2014 A-P became President and delivered nearly $2B of new buildings at top-of-market rents and sales prices, working closely with institutional capital partners. Under her leadership, the company earned several awards, including National Developer of the Year.

Prior to Touchstone, A-P’s career was focused on finance and operations. She worked for an enterprise resource planning (ERP) software provider, and her work there (as well as much of her graduate research) concentrated on complex systems architecture. She also traded interest rate derivatives for RBC, the largest Canadian bank.

A-P chairs the board of Low Tide Properties (a REIT with assets in the US and Canada) and is also an advisor to Pinnacle OZ, a national Opportunity Zone-focused investment fund. Past director/ board advisor roles include: OAC

Services (national project management firm), Blueline Group (engineering), tech companies including CityBldr, Optio3 and OneBuild. On these boards, she has experience as Audit Committee and NomGov committee chair.

A-P also serves on the board of the Pacific Real Estate Institute (Chair-elect), the Downtown Seattle Association (NomGov Committee), and the Community Development Roundtable (CDRT, past-Chair). She has served on many other non-profit and industry boards including the Seattle Chamber and Friends of Waterfront Seattle. From 2010-2019, A-P was a Runstad Fellow and taught a graduate course in the College of Built Environments at the University of Washington. She frequently speaks on economic and regulatory issues and in 2012, she published The Carbon-Efficient City with the University of Washington Press.

Emily Kelly

Moderator

Stoel Rives

Emily represents sophisticated owners and developers in complex commercial real estate

transactions, including the acquisition, disposition, leasing, and financing of multifamily mixed-use,

retail, and office projects. Emily keeps projects on track and helps clients protect real property

investments and mitigate risk in order to achieve their business objectives.

Emily enjoys working with clients to reach practical and business-driven solutions to complex legal

issues. She has significant experience advising clients on the development and leasing of life

sciences, biomedical, and technology space. She has also negotiated numerous complex ground

leases on behalf of tenants and landlords.

Emily’s clients include private developers, technology and life sciences companies, real estate

investment trusts (REITs), nonprofit organizations, institutional investors, and government entities.

Before joining Stoel Rives, Emily was a corps member with Teach for America in Washington, D.C.

What You'll Learn:

What You’ll Learn:

  • Gain insights into how leading real estate professionals are positioning their development and investment strategies for 2025 and beyond, amidst market fluctuations and volatility.

  • Learn about the implications of recent and anticipated rate cuts for the CRE industry.

  • Understand how Trump's election will affect the commercial real estate market, tax policies, and infrastructure.

  • Explore how each asset class in Seattle, including residential, retail, industrial, and office, has evolved in response to changing market dynamics and demand shifts.

  • Identify the specific markets within Seattle that have seen increased demand for new products.

  • Understand the diverse financing models Seattle's CRE leaders are using to navigate market fluctuations and ensure project success.

  • Explore emerging construction trends and alternative site selection strategies that mitigate risks and drive projects forward despite market volatility.

How You’ll Do More Business: With the recent rate cuts and expected further reductions, increased transaction activity, and stabilizing construction costs, we are optimistic about 2025 and have gathered industry leaders for a compelling discussion. Join us for a morning event to learn more about development and investment strategies, rate cuts, financing models, the markets within Seattle experiencing increased demand for new products, and a discussion on where the market is heading.

Who You’ll Meet During Networking: Owners, developers, investors, brokers, city and government officials, business consultants, architects, engineers, lawyers, accountants, and bankers.

Why You Should Attend This Session: Bisnow events bring together the biggest power players in the industry to help you identify opportunities, build your network, and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than we do.

For questions, recommendations, comments, or press inquiries please email our event producer, Bora Altunay, at bora.altunay@bisnow.com. To request disability-related accommodations, please contact rachel.sundin@bisnow.com no later than seven business days prior to the event.

Interested in Sponsorship?

Contact zach.zeiner@bisnow.com to get information on sponsorship, pricing and availability at this event.

Venue

Embassy Suites Pioneer Square
255 South King Street
Seattle, WA 98104

Ballroom: King Street Ballroom, 6th Floor


820 4th Ave S - Union Station Parking Garage (across the street from Embassy and recommended parking) - $28
721 1st Ave. - Pioneer Square Garage

Get Directions

Agenda

Time Activity
3:00 PM
4:00 PM
Breakfast & Networking
4:00 PM
5:00 PM
CEO Roundtable: Market Outlook & Strategies for 2025

Gain Insights from Industry Leaders on Creative Development and Investment Strategies, Macroeconomic Trends, and Penciling Out Projects to Dominate in the New Year

5:00 PM
6:00 PM
Closing Networking

Sponsors

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