Alan X. Reay is the president and founder of Atlas Hospitality Group (Atlas). Atlas has closed over $4.5 billion in

California hotel sales and is considered the “expert” on the California hotel market.

Reay has an extensive hotel industry background, including serving as the director of sales with London-based ABC

International Hotel Guide. In that position, Reay established contacts from all over the world.

Reay has tracked the hotel market for decades and is quoted extensively within the hotel trade and general press.

He publishes biannual reports covering California hotel sales and development, along with two monthly newsletters,

one geared toward hotel owners and the other for lenders.

Atlas has received coverage from numerous publications, including the Wall Street Journal, Bloomberg

Businessweek, Forbes, Los Angeles Times, The Orange County Register, The San Francisco Chronicle and The San

Diego Union-Tribune.

Reay has also appeared on KCBS Radio, KTLA Channel 5 News and National Public Radio.

A regular guest speaker at numerous trade events as well as the Southern California Appraisal Institute, Reay is often

retained as an expert witness for important hotel-related legal cases.

Reay has represented major clients such as Wells Fargo Bank, Pacific Western Bank, Corporex, Sunstone Hotels and

the Securities and Exchange Commission (SEC). He has also closed transactions with some of the largest special

servicers in the country, including LNR, CWCapital and Helios AMC.

Eli Sokol is a Vice President of Development & Investment, North America for citizenM hotels. In this role, Eli is responsible for leading the strategic growth of citizenM’s real estate footprint in the US & Canada, overseeing acquisitions and investment management across the brand’s focus markets.

Patrick Baldwin is President and Principal of Burton Landscape Architecture Studio, a boutique firm based in Solana Beach, California. He partners with owners and developers to plan and shape resort and mixed use environments that strengthen identity, elevate the guest experience, and support long term value.

With more than 25 years of experience across the United States and internationally, Patrick focuses on site planning and the creation of outdoor environments that support operations, strengthen market position, and contribute to long term asset performance. In the Bay Area, his work includes Montage Healdsburg, where the design preserves the existing canyons and oak woodlands and immerses guests in an authentic wine country setting. His experience also includes City Center Bishop Ranch in San Ramon, a mixed-use destination built around active gathering spaces and community life.

Patrick is a Registered Landscape Architect in California, Nevada, Texas, and Florida. He is a member of the American Society of Landscape Architects and the Urban Land Institute. His work is grounded in the belief that the strongest hospitality projects begin with thoughtful site planning and a clear understanding of how people gather, connect, and experience a place.