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Speakers and Panels
The New Geography of Bay Area Hospitality Demand
How Tourism Patterns, Event-Driven Travel, and Regional Demand Shifts Are Driving Hotel Performance Across the Bay Area
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Patrick Speer
Vice President & Managing Director, Development
Hilton
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Eli Sokol
VP, Development and Investment, North America
citizenM Hotels
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Tony Roumph
Managing Director
Noble House Hotels
Building Experience-Driven Hotels
From Lifestyle Brands to Food, Beverage, and Entertainment Concepts Driving Demand and Differentiation
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Willis Cheng
VP, Lodging Development - Western Region
Marriott International
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Patrick Bursey
Regional VP - Northwestern US
IHG
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Pamela Janusz
VP, Lifestyle Properties
Springboard Hospitality by Hotel Equities
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Mike Jones
Project Executive
Pankow Builders
Repositioning the Bay Area Hotel Market
Adaptive Reuse, Renovations, and the Next Wave of Value-Add Hospitality Strategy
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Jeff Stulmaker
Partner & Chief Investment Officer
KHP Capital Partners
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Jan Smidek
Partner
JMA Ventures
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Eddie Yu
Partner, Head of Acquisitions
Ohana Real Estate Investors
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Patrick Baldwin
President, Principal
Burton Landscape Architecture Studio
Why You Should Attend Bay Area Hospitality Event
What You'll Learn:
What major hotel development, repositioning, and hospitality projects will have the greatest impact on the Bay Area market over the next cycle?
How are developers creating experiential hospitality environments that drive tourism, extend length of stay, and activate urban districts?
How are owners, operators, and developers adapting design, delivery, and asset strategy in response to capital constraints, tourism recovery, and evolving guest expectations?
What does it take to find success in today’s Bay Area hospitality and hotel investment market?
Where are the strongest opportunities across hotel development, adaptive reuse, repositioning, and ground-up hospitality projects?
How are developers and operators repositioning hotels to compete in a high-cost, supply-constrained environment?
How are food and beverage, entertainment, and experiential concepts being integrated into hotel strategy to drive demand?
What role do sports, events, and nightlife play in shaping hotel performance and destination demand across the Bay Area?
How can owners and operators successfully activate underperforming hotels and reposition aging assets into competitive destinations?
How You'll Do More Business: Join us to gain insight into the hotel development pipelines, tourism recovery trends, and capital market shifts shaping the Bay Area hospitality sector as it continues to strengthen across key submarkets. According to SF Travel, San Francisco welcomed 23.7 million visitors in 2025 who spent $9.4 billion, generating $655 million in tax revenue and supporting nearly 64,000 hospitality jobs, underscoring the scale of demand returning to the region and the importance of tourism-driven real estate fundamentals. Learn where capital is returning, which hospitality strategies are gaining traction, and how leading developers and operators are capitalizing on improving demand conditions amid constrained new supply. Walk away with actionable intelligence on hotel investment, redevelopment opportunities, and experiential hospitality strategies driving the next phase of growth across the Bay Area market.
Why You Should Attend: Bisnow events convene the most influential leaders in commercial real estate to identify opportunities, build meaningful connections, and drive business growth. With the largest audience of commercial real estate professionals in the world, Bisnow delivers unmatched access to the people, projects, and insights shaping the market. Join us for a focused look at the San Jose market and the strategies defining its next phase of growth.
Who You'll Network With At This Discussion: Owners, Developers, Investors, Financial Institutions, Government Officials, Architects, Construction, Designers, Brokers, & Lawyers.
For information on sponsorship, pricing and availability at this event, contact avery.warren@bisnow.com. For questions, recommendations, comments or press inquiries please email our event producer, Emily Cox at emily.cox@bisnow.com.
Bay Area Hospitality News and Projects
Another Milpitas hotel joins lineup of recent lodging sales across Bay Area
Hotel development plummets in Bay Area as lodging uncertainties linger
Is a hotel room boom about to reshape one of the Bay Area’s most expensive destinations?
Bay Area hotel construction slumps in 2025: Atlas
Chef who has earned 20 Michelin stars gets OK for controversial Bay Area hotel
Biggest S.F. hotel project in years approved in downtown with 29 stories, 211 rooms
One of San Francisco's most recognizable hotels just got a new owner
Agenda
| Time | Activity |
|---|---|
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8:00 AM
9:00 AM
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Networking, Breakfast & Coffee
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9:00 AM
9:45 AM
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The New Geography of Bay Area Hospitality Demand
How Tourism Patterns, Event-Driven Travel, and Regional Demand Shifts Are Driving Hotel Performance Across the Bay Area |
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9:45 AM
10:15 AM
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Networking Break!
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10:15 AM
11:00 AM
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Building Experience-Driven Hotels
From Lifestyle Brands to Food, Beverage, and Entertainment Concepts Driving Demand and Differentiation |
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11:00 AM
11:45 AM
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Repositioning the Bay Area Hotel Market
Adaptive Reuse, Renovations, and the Next Wave of Value-Add Hospitality Strategy |
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11:45 AM
12:15 PM
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More Networking!
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Venue
Hyatt Centric Fishermans Wharf
555 North Point St
San Francisco, CA 94133
Ballroom Name/Floor: Presidio Ballroom / North Point Lounge
Parking Rates:
Hotel - $35 valet parking.
Tickets
Sponsors
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