Contact Us

Interested in sponsoring an event? Contact

Bay Area Adaptive Reuse & Repositioning

Revitalizing Underutilized Products For Greater Returns

Event Ended On: Tuesday May 2 2023

Registration Questions?
**Please note we have pricing tiers based on ticket availability. Ticket prices will increase once we sell out of the current pricing tier. We cannot redeem a lower price once the ticket prices have been raised.
**Bisnow is a cashless, checkless operation. Please only submit payment via credit card.

Speakers and Panels

The How & When: Repositioning at its Finest

Feasibility, permitting, zoning, and mitigating risks

Kim Diamond

Managing Director, Development, Harvest Properties
James Hakes

James Hakes

Principal, Handel Architects
Craig Rossi

Craig Rossi

President, ROSSI Builders

Reimagining & Repositioning: The Execution Process

Key drivers to get the best ROI, construction strategies & creative financing

Richard Hannum

Richard Hannum

President & CEO, Forge Development Partners
CJ Higley

CJ Higley

Partner, Farella Braun + Martel


Hyatt Centric Fisherman's Wharf
555 North Point St.
San Francisco CA 94133

Ballroom: North Point Lounge/Presidio

Parking Information:

The Hotel offers a special Event Day Valet Parking Rate of $35.00. Please note that parking is first come, first served. The Hotel has 100 parking spaces.

Alternative Off-Site Self Parking
Located at Anchorage Square Parking
542 Beach Street
San Francisco, CA 94133

Get Directions


Time Activity
8:00 AM
9:00 AM
Breakfast & Networking
9:00 AM
9:45 AM
The How & When: Repositioning at its Finest
- How to successfully convert underutilized products into profitable assets.
- When is the best time to deploy capital and determine whether the building is ready for a profitable repurposing?
9:45 AM
10:00 AM
Networking Break
10:00 AM
10:45 AM
Reimagining & Repositioning: The Execution Process
- What are the key drivers to get the best ROI when repurposing?
- What are the most cost-effective and thoughtful construction strategies to execute these projects?
- What are some of the ways to creatively finance these projects?
10:45 AM
11:15 AM
Closing Networking

What You'll Learn From This Commercial Real Estate Event:

What You’ll Learn From San Francisco CRE Leaders:

  • What are some of the most noteworthy repositioning projects underway in the Bay Area?
  • What strategies have developers and investors implemented to generate higher returns on these projects?
  • What benefits do adaptive reuse projects offer an investor, equity partner, or developer compared to a traditional ground-up development?
  • Which buildings are most amenable to repositioning at a feasible price point and undertaking the complexities of conversions?
  • What are some of the main challenges of repositioning and adaptive reuse within the construction process?
    • How do developers overcome these challenges?
  • What is the process of converting an underutilized building into a residential product?
  • What are some design trends that play a key role in conversion projects?


Projects To Be Discussed During The Session:

These are some key projects in the area that our panelists will be discussing. Read more about these developments by clicking on the links below.


How You’ll Do More Business From Attending This Conference: As the CRE industry evolved over the past years, the adaptive reuse trend accelerated. Developers and owners are increasingly looking for alternatives to repurpose their underutilized office, retail, and hotel products. Join us as we discuss and analyze everything you need to know about repositioning and adaptive reuse within the Bay Area.


Who You’ll Meet During Networking: Owners, developers, investors, brokers, city and government officials, business consultants, architects, engineers, lawyers, accountants, and bankers.


Why You Should Attend This Event: Bisnow events bring together the biggest power players in the industry to identify opportunities, build your network and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than us.


For questions, recommendations, comments, or press inquiries please email our Event Producer, Bora Altunay at