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Speakers and Panels

Operating for Performance: The New Playbook for San Francisco Assets

How improved operations, leasing strategy and technology are driving stronger NOI and stabilizing performance across asset classes.

Jenny Wong

Jenny Wong

Managing Director

Tishman Speyer

Brooke Barnecut

Brooke Barnecut

Senior Director, Asset Management

Kilroy Realty Corporation

Jay Pedde

Jay Pedde

Head of Operations

Veritas

Jenny Wong

Managing Director

Tishman Speyer

Ms. Wong joined Tishman Speyer in 2015. She currently helps oversee development and asset management in San Francisco, and works across the company’s innovation platform. In her role, Ms. Wong acts as the development lead on MIRA, leads Northern California asset management, and manages innovation and technology investment initiatives. Prior to joining Tishman Speyer, Ms. Wong was a consultant for McKinsey & Company in New York. She is a member of the Urban Land Institute. Ms. Wong received an A.B., magna cum laude, and graduated with an MBA from Harvard University, where she was a Baker Scholar.

Jay Pedde

Head of Operations

Veritas

Jay Pedde is an operations executive specializing in multifamily housing platforms, scattered-site operations, and centralized property operating models.

As Head of Operations for Veritas Investments, GreenTree Property Management, RentSFNow, and the company’s Los Angeles platform, True Residential, Jay oversees more than 6,000 apartment homes across San Francisco and Los Angeles. He leads property management, leasing, marketing, maintenance, and construction teams within a vertically integrated operating platform.

Jay’s work focuses on building scalable systems that improve portfolio performance, strengthen the resident experience, and support efficient operations in complex regulatory environments. His teams operate through a centralized model supported by AI-enabled resident engagement tools, maintenance dispatch systems, and data-driven workflows.

Jay is also actively involved in developing future leaders within the company and the broader multifamily industry. His organization was recognized as a 2024 Best Place to Work in Multifamily, reflecting its focus on culture, leadership development, and operational excellence.

The Tenant Equation: Experience, Retention & What Drives Occupancy Today

What’s driving occupancy today and how expectations around service, experience and responsiveness are changing across all asset classes.

Brooks Baskin

Brooks Baskin

CEO and Founder

2B Living

Elizabeth Arce

Elizabeth Arce

Managing Director

Presidio Bay Ventures

Remarks From The Podium

Sherif Hassan

Sherif Hassan

Director

am:pm

Sherif Hassan

Director

am:pm

Sherif Hassan is a Director at am:pm, an AI-native Work Intelligence platform built for real estate operations. Based in Texas, he works with property management firms across North America on how AI can help teams handle growing operational complexity, preserve institutional knowledge, and improve consistency across portfolios.

Sherif will share why the future of property operations is less about replacing people, and more about giving teams the context and systems they need to operate at scale.

Why You Won't Want To Miss This Conference:

What You'll Learn: 

  • How are owners and operators managing performance across San Francisco’s evolving mix of office, residential, and mixed-use assets?

  • What role is property management playing in turning distressed or vacant buildings into stabilized, income-producing assets?

  • How are office-to-residential conversions changing the way properties are operated, staffed, and monetized?

  • Where is technology actually improving NOI, from leasing and maintenance to tenant experience and retention?

  • What emerging CRE tech tools are gaining traction among San Francisco owners and operators in 2026?

  • How are AI and automation being applied across leasing, maintenance, and tenant communication workflows?

  • What does it take to successfully integrate multiple tech systems across office, residential, and retail portfolios?

  • What does it take to successfully operate mixed-use properties in today’s San Francisco market?

  • How are landlords reducing vacancy and increasing leasing velocity through smarter operations and marketing strategies?

  • What tenant experience strategies are proving most effective in attracting and retaining residents and office users?

  • How are owners activating vacant spaces and repositioning assets to create more vibrant, community-driven environments?

  • How are property teams balancing cost control with the need to invest in amenities, services, and technology?

  • Where are the biggest opportunities for value creation across property management, leasing, and asset repositioning in 2026?

How You'll Do More Business: Join us to gain insight into how property management and technology are reshaping performance across San Francisco’s CRE landscape as owners respond to elevated vacancy, rising operating complexity, and evolving tenant expectations. Research from JLL highlights how data-driven operations and smart building technologies are increasingly central to improving efficiency, controlling costs, and enhancing tenant experience. As portfolios become more complex and mixed-use in nature, operators are shifting toward more integrated, tech-enabled approaches to leasing, maintenance, and asset management. Walk away with actionable strategies on how leading owners and operators are using modern property management practices and CRE technology to reduce vacancy, improve NOI, and position assets for long-term performance in San Francisco’s next chapter.

Why You Should Attend: Bisnow events convene the most influential leaders in commercial real estate and healthcare to identify opportunities, build meaningful connections, and drive business growth. With the largest audience of commercial real estate professionals in the world, Bisnow delivers unmatched access to the people, projects, and insights shaping the market. Join us for a focused look at the San Francisco market and the strategies defining its next phase of growth.

Who You'll Network With At This Discussion: Owners, Developers, Investors, Financial Institutions, Government Officials, Architects, Construction, Designers, Brokers, & Lawyers.

For information on sponsorship, pricing and availability at this event, contact avery.warren@bisnow.com. For questions, recommendations, comments or press inquiries please email our event producer, Emily Cox at emily.cox@bisnow.com. 

San Francisco Property Management & CRE Tech News and Projects

Venue

Marriott Union Square
480 Sutter St.
San Francisco, CA 94108

Ballroom Name/Floor: Union Square Ballroom, 2nd Floor


The parking entrance is on Powell St. The hotel is at the corner of Powell and Sutter Streets
$21/Vehicle

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Agenda

Time Activity
8:00 AM
9:00 AM
Coffee, Breakfast And Networking
9:00 AM
9:45 AM
Operating for Performance: The New Playbook for San Francisco Assets

How improved operations, leasing strategy and technology are driving stronger NOI and stabilizing performance

9:45 AM
10:00 AM
Quick Networking Break!
10:00 AM
10:45 AM
The Tenant Equation: Experience, Retention & What Drives Occupancy Today

What’s driving occupancy today and how expectations around service, experience and responsiveness are changing

10:45 AM
11:30 AM
More Networking!

Tickets

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$119.00 /ticket

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