Modular 101

Modular Theory & How the Process is Changing Trends in the Industry

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  Matt Mitchell

  Matt provides and assists in project development with a high focus placed upon the modular aspects of operations and project development. His years of experience in the modular sector continually provides the support and solutions to contribute to the success of projects. Proset Modular and Proset Construction Partner/Marketing  Co-Owner of Proset Modular and Proset Construction  Commercial Modular General Contractor as well as Commercial Modular Installation Subcontractor. Proset installs over 1000 modular units/year for multiple modular manufactures and developers and contractors. Licensed in eight states. Primary types of construction include Hospitality, Assisted Living, Multi-Family. Craft Master custom building systems 2006-2010 Owner / Founder  High end Modular manufacturing facility located in Fruita CO.  Manufactured High end custom homes servicing resort markets  Manufactured multifamily projects High Mark Development Inc. 2000-2017 President/Marketing  Owner and Creator of High Mark Development Inc.  Constructed over 75 homes and many multifamily projects in the Telluride/Aspen area over the last 20 years

  ProSet, Inc.

  Chief Modular Technology Officer

  Matt Mitchell

  Chief Modular Technology Officer

  ProSet, Inc.

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  Troy Tiddens

  Troy has been in the Modular Industry since 2001 and spent over 17 years with Guerdon Enterprises playing an integral role in the company’s growth and development. From his years directing the Design & Project Management teams, Troy has built a foundation of knowledge and continues to push the limits of “traditional” design standards within modular construction. His focus and attention to detail have proven invaluable for driving projects of all shapes and sizes through the manufacturing and site assembly process. Troy’s focus and forethought for product innovation, modular feasibility studies and constructability reviews have been an invaluable asset to many award-winning modular projects. Troy’s current role with NeUdesign Architecture is leveraging his years of industry knowledge to help “bridge the gap” between the traditional design-build and the factory manufacturing process. Troy is happily married with three active children who keep him on the go outside of the office. Not content with sitting on the sidelines, Troy coaches baseball, football and basketball as their kids continue to grow and pursue individual passions. Troy and his wife are often found hosting an event to celebrate the season with an assortment of meat on the BBQ to enjoy with friends and family.

  neUdesign

  Modular Specialist

  Troy Tiddens

  Modular Specialist

  neUdesign

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  Doug Pill

  Doug is a modular industry veteran bringing many years of experience in modular built multifamily and hospitality projects; including, executive experience at Guerdon Enterprises An expert in operations, Doug offers extensive experience in strategic relationships. business planning, leadership development and creative problem solving. Doug has in-depth experience developing and implementing processes that contribute significantly to profitability. Doug is taking Prefab Logic to the next level. He is responsible for designing and implementing innovation that drives the modular industry forward while establishing a progressive culture.

  CEO / President

  Prefab Logic

  Doug Pill

  Prefab Logic

  CEO / President

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  Andy Berube

  Andy is a Stack Modular Board of Director and as the Vice President of Sales and Marketing, he is responsible for the expansion of Stack Modular’s brand and global market presence. Andy's 25 years of development experience spans over multiple industries and has spent the last 5 years working with stakeholders within the hospitality, multi-family, senior and student housing sectors to understand best practices when implementing a strategy that combines both conventional and modular methods of construction.

  STACK Modular

  VP

  Andy Berube

  VP

  STACK Modular

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  Mitch Lund

  Mitch Lund joined Fulcrum with a decade of experience in the commercial modular building industry where he was actively involved in leading teams through the entire lifecycle of custom modular construction projects across the US, including design/engineering, estimating, procurement, project management, manufacturing, and site supervision. With modular and offsite construction riding a tidal wave of success and media attention, involvement in $1B of modular projects, a nation-wide team of construction professionals from across all segments of the construction industry, and a decades-long track record of success managing construction risk on behalf of lenders, investors, and developers, Fulcrum is perfectly and powerfully positioned to help the hospitality and multi-family industries make informed decisions with its full range of Modular Risk Management services.

  Fulcrum

  Real Estate & Construction Consultant

  Mitch Lund

  Real Estate & Construction Consultant

  Fulcrum

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  Amanda Gattenby

  Amanda has worked in the development and construction of primarily affordable housing for more than 15 years. She has overseen the new construction and rehabilitation of more than 1,200 multifamily units and more than 100,000 square feet of commercial space in California and Arizona. Amanda has led business development for modular project management and general contractors, and owners’ representation and construction management for affordable housing development. She specializes in groundbreaking, sustainable projects that have a compassionate component. At CRATE, Amanda’s industry knowledge and ability to attract and manage deal flow are optimized. In her current role, she focuses on client development, pipeline management, and the orchestration of complex construction needs and demands.

  Crate Modular

  VP Development

  Amanda Gattenby

  VP Development

  Crate Modular

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  Darren Seary

  Darren is a Director at Fulcrum, a leading Construction Risk Management firm that provides a wide range of professional services on all project types for clients nationwide. He holds a Bachelor of Science degree from DeMontfort University in the UK and is a Fellow of the RICS, the largest international real estate professional body in the world dating back 150 years. Darren started his career 22 years ago in London and has since spent 18 years in Phoenix, Arizona and Southern California, where he moved in 2011 to assist in the growth of Fulcrum’s West Coast Region. Several years ago, Darren foresaw the current challenges the construction industry is experiencing relating to labor shortages and associated cost increases and drew upon his international experience to identify Modular Construction as a potential solution. He has since led a team of professionals at Fulcrum to complete extensive research, develop a vast network and provide Construction Risk Management services on numerous projects relating to Modular Construction.

  Fulcrum

  Director

  Moderator

  Darren Seary

  Director

  Fulcrum

Investment & Development in the Bay Area

How do Major Players See Modular & Prefabrication Impacting the Market? How has it been Successfully Applied?

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  Benjamin Graves

  As Chief Operating Officer, Benjamin guides concept innovation, design direction and management execution for Graves Hospitality. With over 20 years of industry experience, he is renowned for launching a plethora of successful hotel, restaurant and commercial projects and expertly overseeing their management and growth. Always setting new benchmarks for modern travelers as well as bar and restaurant patrons, Benjamin's projects have ranged from New York to Disney World and include a noteworthy portfolio of local Twin Cities properties. He is credited with spearheading Minneapolis' upscale hotel renaissance, which began with the opening of the Graves 601 Hotel in 2003. In 2011, Benjamin opened Hotel Williamsburg, a stylish boutique hotel that became a model for the future of Brooklyn's hospitality industry. Recently, he opened the first-ever Minnesota InterContinental hotel in St. Paul. Due to Benjamin's ability to execute upscale concepts that reflect the local community, Graves Hospitality was awarded the MSP airport project, a 300-room luxury hotel located on the main terminal, opening in 2018. Additionally, construction has begun on a 300-room hotel and luxury apartment development Downtown Minneapolis, and plans are in motion to open the first hotel in the Uptown area, validating and expanding Grave's neighborhood-centric, lifestyle-focused hospitality movement. Recently, Benjamin's restaurant team opened Rival House in St. Paul, Arthur's in northern Minnesota, Bradstreet Craftshouse in Minneapolis, Bucks in Chicago, and the Piedmont in Marquette, MI. All are hallmark examples of Graves' savvy ability to create relevant concepts that combine a chef-driven menu and a multitude of beer and cocktail experiences within perfectly designed, expertly managed spaces. As a testament to his skills and success, Benjamin was recently awarded the Minneapolis Business Journals' 40 under 40 distinction.

  Graves Hospitality

  CEO

  Moxy by Marriott, Oakland

  Benjamin Graves

  CEO

  Graves Hospitality

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  Zac Shore

  Zac is Director of Development at Panoramic Interests. He manages everything from acquisitions, entitlements, financing, construction, to lease-up of the properties. Zac just completed a 160 unit high- rise in downtown San Francisco, which was 100% leased to California College of the Arts and San Francisco Conservatory of Music. Recently, he completed entitlements for a 200 unit workforce housing building in San Francisco, which was the first State Density Bonus project approved in the City. Zac has completed modular projects in the past, and has spent the past couple years researching steel modular construction. These modular construction efforts have resulted in the MicroPAD concept, an innovative solution to much needed supportive housing for the homeless. Zac holds a Masters in Real Estate Development from MIT. Prior to joining Panoramic Interests, he was a general contractor in Southern California and Hawaii.

  Panoramic Interests

  Director of Development

  Zac Shore

  Director of Development

  Panoramic Interests

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  Jason Roberts

  Managing Design Principal

  Ankrom Moisan Architects, Inc

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  Kevin Nivinskus

  Kevin Nivinskus is the founding principal of GLO Architecture, a creative design architecture firm specializing in multifamily architecture. With almost 20 years of experience in multifamily architecture ranging from affordable housing to market-rate development, his experiences have birthed a cohesive skill of adapting to budgets, design aesthetic, client relationship, and business efficiency. With his depth of experience, it has yielded working relationships with clients like Bridge Housing and Affirmed Housing Group. His modular multifamily experience reaches deep - from collaborating with world renowned architect Moshe Safdie, noted for his experimental modular housing in 1967, to designing with shipping containers, steel-framed modules, and wood-framed modular construction. While being recognized by multifamily developers for his expertise in modular affordable housing projects, Kevin is establishing himself as a leader in the affordable housing modular market.

  GLO Architecture

  Principal

  Kevin Nivinskus

  Principal

  GLO Architecture

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  Dafna Kaplan

  Dafna Kaplan is the founder and CEO of Cassette, a uniquely collaborative multi-family modular housing supplier & subcontractor delivering best-in-class modular systems with well-planned project integration and implementation services. Kaplan’s industry expertise and executive leadership spans A/E/C, consumer tech, non‐profit, and entertainment industries. In 2018, Kaplan’s study and analysis of the prefab/modular construction market sparked the 2019 founding of Cassette. Kaplan currently serves on the boards of the AIA | Los Angeles and the Western Museums Association. She has also served on the ULI Executive, Communications and Urban Marketplace Committees, the A+D Museum board, and the Consumer Electronics Association (CEA) accessories board. Kaplan has an MBA, Summa Cum Laude from the UCLA Anderson School of Business, and a BA in Human Services from the University of Oregon.

  Cassette

  Founder & CEO

  Dafna Kaplan

  Founder & CEO

  Cassette

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  Adam David

  Having worked on both the architectural and construction side, Adam has a wide range of industry experience. After obtaining his Bachelors of Architecture degree he began his career with a Boston architectural firm before transitioning to Construction Management in New York City. For more than six years, Adam provided estimating and project management services for two specialty trades on residential and commercial projects. Before joining Fulcrum, Adam worked for a General Contracting company, primarily focused on the high-end residential market in Manhattan. Adam is currently responsible for a variety of services at Fulcrum including Plan & Cost Reviews, Construction Draw Reviews, Construction Project Management And Modular Risk Management Services for various clients on the west coast.

  Fulcrum

  Real Estate Construction Consultant

  Moderator

  Adam David

  Real Estate Construction Consultant

  Fulcrum

Major Projects

Game-Changing Developments Utilizing Modular Construction

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  Eric Jacobs

  Responsible for the strategy, developement and growth of Marriott's' Select Service and Extended Stay Brands in the US and Canada. By partnering with our owners and investors, our brand leaders, architecture and construction, franchise and managed operations, I strive to drive future strategic growth and ensure the success of our brands. Brands include: AC by Marriott Courtyard, SpringHill Suites, Fairfeild Inn and Suites Residence Inn and TownePlace Suites

  Marriott International

  CDO – North America

  Eric Jacobs

  CDO – North America

  Marriott International

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  Joe Uhlenkott

  Vice President

  Z Modular

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  Ken Lowney

  Ken Lowney founded Lowney Architecture in 2003 and is the President of the firm. Mr. Lowney has worked with small and large companies, non-profits, city governments, communities and private developers in Northern California and throughout the United States. Project expertise includes grocery stores, retail, multi-family housing, restaurants, offices, parking structures and master planning. Lowney Architecture has won particular acclaim for its vertical grocery store and prefabricated multifamily housing designs. The firm has won numerous design awards from professional organizations, including the Golden Nugget Award and the American Institute of Architects. The San Francisco Business Times consistently ranks Lowney Architecture amongst the top firms in the greater Bay Area. Ken’s approach to architecture is rooted in his belief that architecture is more than simply buildings; and, if thoughtfully and responsibly done it can positively contribute to society and advance a community. In his hometown of Oakland, Ken leads discussions about community and economic development while serving leadership roles in SPUR, the Oakland Metropolitan Chamber of Commerce and the Oakland Land Use Committee. On regional and national levels, Ken participates as a full member of the Urban Land Institute (ULI) Small Scale Development Council and the International Council of Shopping Centers (ICSC) Northern California Program Committee where he frequently speaks about design innovation and the future of cities. Ken graduated from Occidental College with a bachelor’s degree in philosophy, studied architecture at the Architectural Association in London, and earned a Master’s degree from the Southern California Institute of Architecture (SCI-Arc).

  Lowney Architecture

  Founder & Principal

  Ken Lowney

  Founder & Principal

  Lowney Architecture

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  Jim Lockhart

  Jim has over 20 years of design-build experience, specializing in integrated and manufactured systems. Jim works closely with developers and owners on how best to implement prefabrication strategies on their projects, whether it is complete façade or structural systems.

  Clark Pacific

  Senior Manager

  Jim Lockhart

  Senior Manager

  Clark Pacific

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  Mark Oertel

  Mark Oertel is a partner in the Los Angeles office of Lewis Brisbois and chair of the Surety and Fidelity Practices. He has more than 30 years of experience in the areas of surety, fidelity, insurance law, professional liability, construction, and commercial disputes. He handles the following types of matters: • Contract surety disputes involving all phases of payment and performance bond claims, litigation and recovery • Commercial surety claims including license and permit bonds • Fidelity bond claims • Employee dishonesty claims • Construction disputes including all phases of contracting, performance and liability • Commercial disputes both domestic and international • Professional liability defense • Insurance coverage and litigation including extra contractual claims

  Lewis Brisbois Bisgaard & Smith

  Partner

  Moderator

  Mark Oertel

  Partner

  Lewis Brisbois Bisgaard & Smith