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650 Main

650 Main

Located at the intersection of Main Street and 600 South in downtown Salt Lake City, 650 Main is a prestigious Class A office and retail complex spanning 327,000 square feet over 10 stories. The state-of-the-art building offers large light filled floor plates which provide optimum efficiency for planning work spaces. 650 Main offers an amenity rich environment for today’s office use, from a spacious lobby to flexible conference space and an indoor/outdoor fitness center connected to expansive social areas for collaboration, work and play, a unique feature in Salt Lake City. The project also includes the popular restaurant Sol Agave, and is adjacent to the 600 South TRAX light rail station just steps from the building’s entrance.

Common Desk is a Texas-based coworking company serving people-first workspaces for professionals across all industries. Offering nearly 32,000 square feet of workspace spanning the first two floors of the state-of-the-art 650 Main building, in downtown Salt Lake City, Common Desk - S. Main Street provides resources that enable entrepreneurs, startups, and established companies in the city’s business sector to thrive. The location includes seven conference rooms, two Zoom rooms, 82 private offices, and ample shared coworking space. Patrons have access to a podcasting studio, social courtyard and lawn, an on-premises fitness center, and easily accessible bike storage, in addition to the classic Common Desk lineup of perks: an open network of locations, complimentary drip coffee, easy conference room bookings, chat booths, fast, secure WiFi, and weekly networking events, as well as Common Desk’s signature craft espresso experience, Fiction Coffee.

Speakers and Panels

Navigating Salt Lake's CRE Landscape

A Deep Dive into the Asset Class Fundamentals Shaping Investment and Development for 2025 and Beyond

Jeff Grasso
executed over $10 billion of acquisition, development, and corporate investments

Jeff Grasso

Founder & Managing Partner

Vesta Realty Partners

Jeanette Bennett
Market Leader for brokerage operations

Jeanette Bennett

Executive Managing Director, Utah

Colliers

Brian Gochnour
directs 26M SF commercial real estate investment and management portfolio

Brian Gochnour

COO

The Boyer Company

Roman Bernardo
Broker: 650 Main

Roman Bernardo

Senior Associate

CBRE

Tom Harper
Moderator

Tom Harper

Director, Commercial & Government Relations

Cottonwood Title

Jeff Grasso

executed over $10 billion of acquisition, development, and corporate investments

Vesta Realty Partners

Jeff Grasso is the Founder & Managing Partner of Vesta where he is responsible for the firm’s management & strategy, investment implementation, and investor relations. Before launching Vesta, Jeff was Senior Vice President and Head of Acquisitions at Silverstein Properties, Inc., where he was responsible for sourcing, capitalizing, and executing over $10 billion of acquisition, development, and corporate investments in the United States, Europe, and Asia. Prior to joining Silverstein, Jeff worked in the portfolio management group of ING Clarion Capital, a $5 billion AUM real estate credit opportunity fund. He was responsible for the acquisition and asset management of an ABS portfolio in addition to acquiring and originating high yield whole loans.

Jeff holds a B.S. in Accounting, Finance, and Real Estate from the Martin J. Whitman School of Management at Syracuse University. He resides in Salt Lake with his wife where he enjoys fly fishing, whitewater rafting, and embraces a “pay it forward” mentality with the local Utah community.

Brian Gochnour

directs 26M SF commercial real estate investment and management portfolio

The Boyer Company

Brian directs the asset and property management of the Company’s 26 million square foot commercial real estate investment and management portfolio, including oversight of the budgeting process, property operations, risk management, strategic planning, and portfolio review. In addition, he provides input and oversight of the acquisition and disposition processes for the Boyer Company’s real estate portfolio. Brian continues in his role as the Director of Finance for The Boyer Company, which he has held since 2000. He oversees all aspects of the construction and permanent financing process for The Boyer Company’s commercial investment property portfolio. Brian has closed in excess of $2 billion in financial transactions over the past five years. Before coming to The Boyer Company, Brian worked in commercial real estate finance with Zions First National Bank for seven years. Brian managed full-service account relationships for many of the Bank’s top commercial real estate development customers.

Roman Bernardo

Broker: 650 Main

CBRE

Roman Bernardo is a distinguished professional who brings a track record of success to CBRE, having joined the firm in 2022 with six years of prior experience at Newmark. As a member of the esteemed Wilmarth Team, Roman has swiftly risen to the rank of Senior Associate, a testament to his exceptional skill and professionalism.

Specializing in owner and occupier representation along the Wasatch Front, Roman has a zest for building relationships and identifying strategic opportunities for his clients. His proficiency in analytics and financial quantitative data equips him with the tools to provide efficient, timely and trusted advisory services. Roman is renowned for his unparalleled knowledge of the Salt Lake City central business district and his keen insight into market dynamics. This knowledge base coupled with his unwavering character have led to his success in closing some of the most impactful real estate deals in our capitol city to date.

Roman’s tangible statistics speak volumes to his accomplishments as a lead producer, working with high-profile developers and owners including the Patrinely Group and KBS Realty Advisors. With his exceptional leadership, and transformative impact, Roman Bernardo continues to solidify his status as a driving force in the commercial real estate industry, leaving an indelible mark on the Salt Lake City market and beyond.

Cityscapes in Transition: The Power of Big Developments

Leveraging Large-Scale Projects for Economic and Cultural Growth

Christian Gardner
Developed 30M SF of retail, multifamily, office, industrial, medical, and senior living

Christian Gardner

CEO

The Gardner Group

Arthur Woodbury
Developing 700 Acre Utah City Mixed-Use Project

Arthur Woodbury

CIO & Managing Director

Woodbury Corporation

George Arnold
CINQ Apartments, Luma Apartments, Hamilton Lakes Commerce Center

George Arnold

Partner

Hamilton Partners

Chad Christie
Utah City: provides architecture, interior, and master planning

Chad Christie

Director

KPF

Jesse Adkins
Architect: WonderBlock Ogden Downtown Master Plan

Jesse Adkins

Principal, Architect

SAR+ Architects

Alison Weinberg-Fahey
Moderator

Alison Weinberg-Fahey

Shareholder

Greenberg Traurig

Christian Gardner

Developed 30M SF of retail, multifamily, office, industrial, medical, and senior living

The Gardner Group

Christian Gardner is CEO and Chairman of the Gardner Group, a privately-owned collective of companies driven by his commitment to sustainability, innovation, quality real estate development and re-investing back into communities through philanthropy. He has spent a large part of his career focused on the Gardner family’s 40-year-old, full-service commercial real estate company specializing in the development of corporate office, retail, industrial and medical buildings. In 2018 Christian co-founded rPlus Energies, a subsidiary of the Gardner Group, dedicated to building robust utility-scale renewable energy infrastructure across America. Most recently he co-founded Philo Ventures, a startup studio investing in and supporting early-stage companies with a sustainability focus. Christian is actively engaged in the leadership of his companies and is deeply committed to causes spanning education, the arts, mental health, homelessness, sports and the environment. He embodies his family legacy of dedicating time and resources to build stronger communities. He is married to Marie Gochnour and has 6 children.

Arthur Woodbury

Developing 700 Acre Utah City Mixed-Use Project

Woodbury Corporation

Arthur Woodbury joined Woodbury Corporation in April 2012. He is chief investment officer of Woodbury Corporation and managing director of the Woodbury Capital funds. Arthur oversees equity financing for new Woodbury investments as well as fund and asset management of all Woodbury sponsored funds (five funds totaling approximately $600 million of equity commitments). Arthur also co-manages the development and acquisitions team at Woodbury. Prior to joining Woodbury Corporation, Arthur spent four years working in the real estate private equity teams at the Blackstone Group (BREDS) and with Goldman Sachs (REPIA) in London where he had transaction experience in excess of $6 billion. Arthur has a B.A. in International Relations from the University of Pennsylvania with a minor in Urban Real Estate Development in conjunction with the Wharton School and a Masters in Finance and Strategy from l’Institut d’Études Politiques de Paris (Sciences Po).

Chad Christie

Utah City: provides architecture, interior, and master planning

KPF

Since joining KPF in 2009, Chad has worked on a wide range of projects, including mixed-use towers and master plans, offices and headquarters, retail developments, residential complexes, hotels, academic facilities and cultural destinations. Chad brings a global perspective to his work, with extensive experience in North America, Europe, the Middle East, and China.

Chad’s approach to design is rooted in an appreciation of craft and materiality, integration of nature, and promotion of wellness. Pursuing authenticity in design, he brings as much rigor to the development of the smallest detail as to the overall vision for a project. Chad brings a collaborative spirit to every project, resulting in successful partnerships with all its contributors and stakeholders.

Involving multiple phases and mixed-use programming, his work on the new master plan for Utah City showcases an ability to comprehend and manipulate complex urban systems. Dedicated to fostering a pedestrian-focused neighborhood, the Utah City project offers proximity to world-class resorts while establishing itself as a lively community.

Jesse Adkins

Architect: WonderBlock Ogden Downtown Master Plan

SAR+ Architects

Jesse’s passion, professionalism, and creativity define the standard at SAR+. With expertise in both design and the business of architecture, he has played a crucial role in establishing SAR+ as a national design leader. His goal-oriented leadership shines in his ability to manage process-driven teams and bring together stakeholders, collaborators, and builders to ensure project success. Jesse works closely with some of the firm’s largest clients, guiding them through project identification and development. His influence can be seen in high-profile projects like the award-winning Dairy Block, the 9th & Colorado Master Plan, and the WonderBlock development in Ogden, Utah. Additionally, Jesse actively mentors younger staff, helping them hone their skills in client management and design.

Alison Weinberg-Fahey

Moderator

Greenberg Traurig

Alison R. Weinberg-Fahey focuses her practice on commercial real estate

transactions. She represents and advises property owners, developers, tenants,

lenders, and investors on acquisitions and dispositions, development,

construction, and workouts for retail, hospitality, office, aviation, and

multifamily projects. She also advises clients on brokerage rules and regulations.

Alison counsels clients on the drafting and negotiation of commercial leases and

subleases and advises corporate clients on real estate issues arising from

commercial leasing and mergers and acquisitions. She also has guided clients on

renewable energy and clean technology financing projects.

Alison’s previous experience also includes serving as associate general counsel

for a boutique investment bank, registered as a broker/dealer and municipal

advisor, with offices in San Francisco and New York City. Alison also worked as

an auditor at PwC in New York during the 2008 financial crisis and acted as part

of the AIG Financial Products audit team based in Wilton, Connecticut.

Keynote

Mike Maughan
Keynote

Mike Maughan

Executive

Smith Entertainment Group

Mike Maughan

Executive

Smith Entertainment Group

Mike Maughan is an executive at Smith Entertainment Group, parent company of the Utah Jazz, Utah Hockey Club, Delta Center, and other sports and entertainment related properties, and the project principal leading the effort to reimagine downtown Salt Lake City. He is also president of the Chairman’s office at Qualtrics where he was instrumental in taking the company through two IPO processes and the largest private enterprise software acquisition in history at the time.

In 2015, Maughan co-founded 5 For The Fight, inviting everyone to give $5 for the fight against cancer. 5 For The Fight became the first cause-related jersey sponsorship in the history of North American professional sports and raised over $50M for cancer research. He also serves as president of the Utah Jazz Foundation which provides scholarships, mentorship, and continued professional development support to underserved youth in Utah.

Maughan serves as co-host of the Freakonomics No Stupid Questions podcast alongside Angela Duckworth, New York Times #1 best-selling author of Grit.

Maughan earned an MBA at Northwestern’s Kellogg School of Management and an MPA at the Harvard Kennedy School of Government where he also taught public speaking and communications. He received his Bachelor’s from Brigham Young University.

WHY THIS MATTERS

What You’ll Learn From Salt Lake City Commercial Real Estate Leaders At This Event:

  • How are current interest rate trends, as highlighted by Wells Fargo's prediction of sustained high interest rates through 2024, impacting real estate investment and development in Salt Lake City?

  • Which mixed-use developments are currently shaping Salt Lake City’s urban landscape, and what innovative features are they incorporating to meet the needs of modern residents and businesses?

  • The retail vacancy rate in Salt Lake City has fallen to a historic low of 3.9%, indicating strong demand. How is the imbalance between retail supply and demand impacting lease rates and tenant negotiations?

  • Salt Lake City has been ranked as the sixth-fastest-growing city for high-tech jobs in North America, with 22.9% growth in tech jobs in 2021 and 2022. How does this growth influence the demand for office space and the types of amenities tenants are seeking?

  • Salt Lake City is positioning itself as a key logistics hub, with a central location and strong transportation infrastructure. What advantages does it offer over other markets, and how can the city continue to attract national and international logistics companies?

How You'll Do More Business: Salt Lake City's commercial real estate market is experiencing significant growth, driven by a booming tech sector, a surge in industrial development and the city's upcoming role as a host for the 2034 Olympic Winter Games. Mixed-use developments are reshaping the urban landscape, attracting new businesses and residents with their vibrant, sustainable designs. Despite challenges such as rising construction costs and a competitive rental market, Salt Lake City offers unique opportunities for investors and developers looking to capitalize on its dynamic growth.

Who You'll Network With At This Discussion: Owners, developers, investors, brokers, public officials, architects, tenants, engineers and providers moving the market forward. 

Why You Should Attend This Session: Bisnow events bring together the biggest power players in the industry to help you identify opportunities, build your network and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than we do.

SLC Projects & News You Should Know : 

For questions, recommendations, comments or press inquiries, please email our event producer, Kay VanAsdale, at kay.vanasdale@bisnow.com.

To request disability-related accommodations, please contact rachel.sundin@bisnow.com no later than seven business days before the event.

Salt Lake CRE Projects & News

Agenda

Time Activity
9:00 PM
10:00 PM
Networking
10:00 PM
10:10 PM
Opening Remarks

Common Desk, CBRE, Patrinely

10:10 PM
10:55 PM
Navigating Salt Lake's CRE Landscape

A Deep Dive into the Asset Class Fundamentals Shaping Investment and Development for 2025 and Beyond

10:55 PM
11:10 PM
Networking Break
11:10 PM
11:55 PM
Cityscapes in Transition: The Power of Big Developments

Leveraging Large-Scale Projects for Economic and Cultural Growth

12:00 AM
12:20 AM
Keynote Speaker: Mike Maughan, Executive, Smith Entertainment Group
12:20 AM
1:30 AM
Happy Hour and Networking

Sponsors

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