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Speakers and Panels
Product, Programming, and the Guest Experience
How hotels and event spaces are being designed, activated, and operated to meet rising guest expectations — and where experience is actually driving revenue and asset value
Brad Wagstaff
CEO
Mogul Capital
Larry Kaplan
EVP
CBRE Hotels & Capital Markets
Anne Olsen
Director, The Shop Workspace
The Domain Companies
Zach Demuth
Head of Strategic Growth & Asset Management
Eight Form
Phanie Gapinski
Design Principal
Arcadis
Jim Freeman
Principal
VCBO Architecture
Stan Kozlowski
Principal
CooperWynn Capital
Market Positioning and the Visitor Economy
How demand is evolving across Salt Lake City, what's driving new development and investment interest, and how owners and operators are positioning for long-term growth
Kaitlin Eskelson
President & CEO
Visit Salt Lake
Chris Twitty
Senior Director of Strategic Planning
The Church of Jesus Christ of Latter-day Saints
Marc Brown
Executive Director
J.W. Marriott, Jr. Institute, The University of Utah
Lucas Goodrich
Director
Gallivan Center
Elena Scott
Principal Planner
Norris Design
Jordan Miller
Principal
Rider Levett Bucknall
WHY THIS MATTERS
What You’ll Learn:
How major demand anchors — the convention ecosystem, sports and entertainment districts, and the 2034 Winter Olympics — are reshaping Salt Lake City's hospitality market and what that means for development, investment, and long-term growth across the region
How the Salt Palace Convention Center, Delta Center, and the evolving Sports, Entertainment, Convention and Culture (SECC) district are reshaping where and how hotel development is happening
What airport expansion, tourism growth, and large-scale events mean for occupancy, ADR, and long-term investment strategy across downtown and surrounding submarkets
How owners, operators, and developers are designing and positioning hotels to meet changing guest expectations, from experience-driven stays to wellness, lifestyle, and mixed-use integration
Where branding, programming, and guest experience are actually driving revenue and where they are falling short in underwriting and operations
How You’ll Do More Business: Understand where demand is coming from and how it is evolving so you can better site, design, finance, and position hotel projects. Learn how leading developers and operators are aligning product, branding, and experience with real demand drivers to improve performance and long-term value.
Who You’ll Network With: Developers, hotel owners, operators, investors, designers, architects, GCs, city officials, tourism leaders, and hospitality brands are active across Salt Lake City and the broader Wasatch Front.
Why You Should Attend: Bisnow events bring together the biggest power players in the industry to help you identify opportunities, build your network and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than we do.
For questions, recommendations, comments, or press inquiries, please email our event producer, Kay VanAsdale, at kay.vanasdale@bisnow.com.
To request disability-related accommodations, please contact tameir.moore@bisnow.com no later than seven business days before the event.
PROJECTS & NEWS YOU SHOULD KNOW
Venue
Hyatt Regency Salt Lake City
170 South West Temple
Salt Lake City, UT 84101
Ballroom and Floor: Regency CD – 4th Floor
Valet at venue: $33
Salt Palace Garage: $25
Salt Palace Garage public entrance is on 200 South
Agenda
| Time | Activity |
|---|---|
|
8:00 AM
9:00 AM
|
Breakfast & Networking
|
|
9:00 AM
9:05 AM
|
Bisnow Welcome
|
|
9:05 AM
10:05 AM
|
Product, Programming, and the Guest Experience
How hotels and event spaces are being designed, activated, and operated to meet rising guest expectations — and where experience is actually driving revenue and asset value |
|
10:05 AM
10:25 AM
|
Networking Break
|
|
10:25 AM
11:05 AM
|
Market Positioning and the Visitor Economy
How demand is evolving across Salt Lake City, what's driving new development and investment interest, and how owners and operators are positioning for long-term growth |
|
11:05 AM
11:30 AM
|
Closing Networking
|
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