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Keynote Address

The State of Portland Multifamily Development & Housing

Homer Williams
Keynote

Homer Williams

Chairman

Williams & Dame

Homer Williams

Chairman

Williams & Dame

Homer Williams has been engaged in real estate development for more than forty years. He has been instrumental in the success of the Pearl District and South Waterfront redevelopment projects in Portland, Oregon, as well as numerous development projects in downtown Los Angeles, California. Over the past decade, Homer and his affiliated companies have developed over $2.5 Billion worth of real estate. Homer’s unique skills sets include the ability to form instrumental public/private partnerships. This includes the South Waterfront Central District partnership between North Macadam Investors, Oregon Health & Science University and the City of Portland, which has led to the largest urban development in the State of Oregon’s history. He sits on the boards of the River District Steering Committee, as well as Special Olympics of Oregon and Construction Apprenticeship & Workforce Solutions (CAWS). Homer was born in Walla Walla, Washington and raised in La Grande and Portland, Oregon.

Asset Class Update: The State of Housing

Development, Design, Construction, Legislation Across Portland

Cliff Chandler

Cliff Chandler

Senior MD, Investments

Greystar

Cynthia Parker

Cynthia Parker

President & CEO

BRIDGE Housing

Brian Heather

Brian Heather

Founder and CEO

SolTerra

Daniel Valliere

Daniel Valliere

Principal

Smallwood

Destin Ferdun

Destin Ferdun

Senior Project Manager

BRIDGE Housing

Bryce Hall
Moderator

Bryce Hall

President

KEPHART

Cliff Chandler

Senior MD, Investments

Greystar

Cliff Chandler is a Senior Managing Director of Investments for Greystar Investment Group based in Irvine, California. Mr. Chandler is responsible for leading the company’s U.S. student housing platform, including capital relationships, investment strategy, execution and dispositions. Greystar has established a leading global footprint in student housing across the U.S. and Europe through measured expansion via acquisitions and development. In 2018, Mr. Chandler was part of a Greystar team that led the privatization of EdR (NYSE: EDR) in a transaction valued at $4.6 Billion.

In addition, Mr. Chandler is responsible for leading a US regional investment team focused on acquisitions and dispositions for the Pacific Northwest and Northern California. Acquisitions: Mr. Chandler is responsible for sourcing acquisition opportunities for Greystar’s various equity investment vehicles. During Mr. Chandler’s tenure at Greystar, he has been directly responsible for the acquisition of 42 assets ($4.0B in total capitalization) across eight major markets. Asset Management: Mr. Chandler is responsible for a $3.0B portfolio located in five major markets. Dispositions: Mr. Chandler is responsible for all strategic disposition decisions and execution related to the aforementioned portfolio. Previously Mr. Chandler was an Acquisition Associate with TA Associates Realty. During Mr. Chandler's tenure at TA Realty he assisted with sourcing, underwriting and closing $729M of value-add acquisitions in twenty-three transactions. Prior to TA, he was an Associate Director in the North America Venture Investments group with GE Capital, Real Estate.

Mr. Chandler holds an MBA from Harvard Business School and graduated with a BBA summa cum laude from the University of San Diego. Mr. Chandler is a Full Member of the Urban Land Institute, a member of the Multifamily Green Council, and a Section Chair for the Harvard Business School Capital Campaign.

Cynthia Parker

President & CEO

BRIDGE Housing

Cynthia A. Parker, President & CEO, is responsible for the overall direction of BRIDGE Housing, a leading nonprofit developer, owner and manager of affordable housing. She joined BRIDGE as President and CEO in February 2010, bringing over 30 years of diverse and relevant experience to the organization. She previously served as Regional President for Mercy Housing and President of Intercommunity Mercy Housing. Prior to her tenure at Mercy, she was Senior Vice President of Seattle-Northwest Securities, a public finance firm, where she oversaw affordable housing, commercial and public facility real estate financing in five Northwest states. A partial list of her real estate financial advisory clients includes: The Port of Seattle, Port of Olympia, City of Redmond and City of Seattle; the housing authorities of Portland, Everett, King County and Seattle (HOPE VI); the University of Washington, Pacific University, and the University of Portland; and the school districts of Edmonds, Seattle, and Portland. In Alaska, her clients included the Municipality of Anchorage and the Alaska Railroad.

Ms. Parker established the Housing Office of the City of Seattle and served as the City’s Director of Housing under two separate mayors, with responsibility for the City’s housing investment strategies, $100 million annual capital budget and $824 million loan portfolio. Ms. Parker previously developed over 3,500 units in Oregon and Alaska with mixed financing. She assisted the Alaska Housing Finance Corporation with the design of both taxable and tax-exempt housing bond programs and has provided syndication services for tax-credit placements.

A former director of the Federal Reserve Bank of San Francisco, Ms. Parker has chaired the Sound Families Initiative for the Bill & Melinda Gates Foundation and currently serves as a director of the National Affordable Housing Trust, the Federal Home Loan Bank of Des Moines, Housing Partnership Network, Stewards of Affordable Housing for the Future, the Beneficial State Foundation and the Non-Profit Housing Association of Northern California, and is on the Board of Governors of the California Housing Consortium. Ms. Parker is a graduate of Portland State University.

Brian Heather

Founder and CEO

SolTerra

As the president and founder of SolTerra, I work to bring elements from nature into our built environment. It is my goal to demonstrate through designing, constructing and maintaining environmental technology that there is a massive payback in financial, cultural, human health, and environmental terms.

Daniel Valliere

Principal

Smallwood

Mark is a Principal at Smallwood, an international design firm that provides architecture, interior design, landscape architecture, and experiential graphic design services. For over 35 years,

Mark has successfully designed and managed projects in the Multifamily, Hospitality, Mixed-use, Office, Retail and Institutional sectors.

He has a strong focus on Multifamily and Hospitality projects and through design creates memorable experiences for residents and guests. In Nashville, Mark was involved in the design of the SkyHouse, Viridian and Encore residential projects, as well as the JW Marriott hotel.

Recent Multifamily projects of his include Vireo in Atlanta, and Icon Harbour Island in Tampa Bay. Mark also designed the Thompson Savannah and The Cherokee, Harrah’s Cherokee Hotel.

Mark holds an Undergraduate degree from the University of Florida and a Graduate degree from Rice University.

Thank you!

Bryce Hall

Moderator

KEPHART

Bryce Hall is an accomplished architect and executive with more than 20 years of experience in residential architecture. As the President of KEPHART, he guides the strategic vision and direction of the firm, providing support for eight additional Principals who help drive KEPHART’s success. Bryce’s contagious passion and deep knowledge of the industry inspires his peers to pursue continuous growth and education.

Bryce attended the University of Colorado, where he earned master’s degrees in both architecture and business administration, allowing him to understand the industry more comprehensively from the perspective of both an architect and a developer. His enthusiasm for these two interests, combined with his deep understanding of client needs, have helped solidify KEPHART as the architect of choice for many national developers.

Bryce’s exemplary skills and leadership have earned him recognition as the President of one of Denver’s Best Places to Work, and as a leader in the field of architecture on ColoradoBiz’s 2025 Architects Power List. Bryce also represents and shares KEPHART’s thought leadership on a national stage at events like the National Multifamily Housing Conference and the Pacific Coast Builders’ Conference.

Multifamily Finance & Investment Update

Who's Building & Who's Buying, Why & How?

Jill Sherman

Jill Sherman

Co-founder

Edlen & Co.

Matt Segrest

Matt Segrest

President

Alamo Manhattan

Mike Wilson

Mike Wilson

SVP, Real Estate

Stay Alfred

Sam Rodriguez

Sam Rodriguez

Senior Managing Director, Development

Mill Creek Residential

Max Sharkansky

Max Sharkansky

Managing Partner

Trion Properties

Greg Frick
Moderator

Greg Frick

Partner

HFO Real Estate

Jill Sherman

Co-founder

Edlen & Co.

Jill leads Edlen & Co.’s public-private partnerships and build-to-suit projects for nonprofit and for-profit organizations, facilitating the important work of nonprofits and public agencies in our communities. Her projects at Edlen & Co., and previously at Gerding Edlen Development which she joined in 2003, include affordable housing, community facilities, student housing, academic buildings and mixed-use residential. Jill sources new deals and manages all aspects of the development process, with a depth of expertise at integrating non-conventional sources of financing including low income housing tax credits, new market tax credits, historic tax credits, tax-exempt bonds and urban renewal funds. She holds a Master’s of Urban Studies from Portland State University and a Bachelor of Arts in Psychology and a Bachelor of Science in Economics from University of Pennsylvania. She served on the City of Portland’s Planning and Sustainability Commission and currently serves on the boards for Architectural Foundation of Oregon and Earth Advantage.

Matt Segrest

President

Alamo Manhattan

Matt serves as President of Alamo Manhattan. He is involved in all aspects of the company, but focuses his efforts on investor relationships, transactions, and sourcing new deals.

Before founding the company, he worked at Simpson Housing LLLP, where he served as Simpson's Senior Vice President in charge of the company's West Coast Regional Office (based in Seattle). Matt was responsible for all new development activities in his region, where he developed approximately $500 million in new properties.

Prior to working at Simpson Housing, Matt served as an Investment Banking Associate at Credit Suisse First Boston in New York, where he primarily focused on Mergers & Acquisitions and Fortune 500 financings. Matt is a native Texan and holds an MBA from the University of Texas at Austin and an undergraduate degree in business from Texas A&M University. He also served on active duty as an infantry officer in the United States Marine Corps.

Mike Wilson

SVP, Real Estate

Stay Alfred

As Stay Alfred’s Senior Vice President of Real Estate, Mike Wilson excels at uniting companies

that can do great work together. By focuses on designing mutually beneficial deals, he builds

lasting partnerships that can scale with the needs of both organizations. Mike began in

commercial real estate brokerage during the mid-2000s, working with multifamily developers

and investors. This experience cultivated a genuine appreciation for what each party brings to

the table. Later, after earning an MBA in Finance, Wilson managed distressed debt and then

moved into commercial banking at a Spokane-based community bank. His experience in both

sales and financing has given him a broad range of insight in the operation of real estate assets.

This keen understanding of the underwriting process and asset valuation has cultivated a deep

appreciation for acceptable risk levels for companies and their stakeholders.

Sam Rodriguez

Senior Managing Director, Development

Mill Creek Residential

Sam Rodriguez serves as Senior Managing Director, with a focus on the Portland, Oregon market for Mill Creek Residential.

Formerly, Mr. Rodriguez served as a Development Associate for the Pacific Northwest division with Trammell Crow Residential. Before joining Trammell Crow, he worked as a Project Manager for a Portland residential developer for two years and prior to that practiced architecture for 16 years, the last six as a Senior Associate and Project Manager at SERA Architects, Incorporated in Portland, Oregon. In that capacity, Mr. Rodriguez oversaw construction of several award winning, urban mixed-use and multifamily housing projects in the Portland area. Projects he managed while at SERA include 8 NW 8, The Avenue Lofts, The Civic and The Tate Condominiums. At Trammell Crow, he successfully managed Tupelo Alley and Riva on the Park from design through construction.

Mr. Rodriguez received a Bachelor of Architecture from the Central University of Venezuela. He is a registered Architect in Washington DC and Venezuela.

Max Sharkansky

Managing Partner

Trion Properties

Max Sharkansky, co-founder of Trion Properties, oversees all aspects of acquisition, disposition, and property analysis for Trion Properties. Since founding Trion Properties, Max has led the acquisition, renovation and disposition of over $300,000,000 in mismanaged and distressed assets, primarily in multifamily, yielding an average IRR in excess of 30%. Max launched the foray into investments with two acquisitions of value-add multifamily properties in 2005. Following the first two closings, Max, along with partner Mitch Paskover, created the platform and formed the Company in 2006 to execute a business plan of acquiring mispriced and mismanaged properties throughout Los Angeles. Max led Trion in the execution of several acquisitions in its first two years of existence and exiting the portfolio prior to the economic crisis. With cash on hand and no resources tied up in workouts, Max assisted in implementing an acquisition strategy of targeting distressed debt secured by multifamily, and distressed multifamily REO's, which led to the ultra-successful campaign of the acquisition of 20 properties throughout the downturn. Since the recovery and the clearing of distress from the marketplace, Max has shifted strategies to the acquisition of value-add properties where value can be created through extensive renovations, hands-on management, and improvement of operating efficiencies.

Prior to co-founding Trion Properties, Max was a Senior Associate at Marcus & Millichap from 2002 through 2006. While at Marcus & Millichap, Max managed the sale of several million dollars in real estate throughout the continental United States, specifically in the multifamily arena, elevating him to one of the top-ranking brokers in Los Angeles, California.

His ability to seek out and acquire distressed multifamily properties and his expertise of the marketplace has been instrumental in the success of Trion Properties.

He graduated from Loyola Marymount University where he earned a Bachelor's degree in Business Administration with an emphasis on Finance.

Greg Frick

Moderator

HFO Real Estate

Greg Frick has more than 26 years of multifamily investment sales and advisory experience in Oregon and SW Washington. Greg is one of the most respected brokers in the region and has developed a credible reputation among apartment owners, investors, and competitors for providing superior client service. His insight into the regional multifamily industry and uncompromising ethics set the benchmark for how the HFO team approaches each client's needs. Whether he is overseeing a new marketing initiative, or collecting and using data to illustrate a market opportunity, Greg never stops striving to improve value for HFO’s clients. Greg represents both private and institutional clients. He currently serves on the boards of Multifamily NW and More Housing Now! He is a frequent guest lecturer at the PSU Center for Real Estate.

He holds a B.S. in Business Administration/Finance from Portland State University and is a licensed Real Estate Broker in Oregon and Washington.

Summary

1. Who are the notable developers and investors responsible for the units under development and coming lone?

2. From  market-rate to luxury developments, what amenities can developers offer tenants to distinguish themselves and their property?

3. What are some development and design trends exhibited across projects and the city?

4. How will the November 2018 vote on the $652.8 million bond affect change and when can residents expect to see said change?

 5. What neighborhoods have not been tapped into thus far from an investment and development perspective?

Venue

Sentinel
614 Southwest 11th Avenue
Portland, OR 97205

Ballroom: Governor Ballroom, 4th Floor


Hotel Valet $25.00 up to 4 hrs
*Based Upon Availability*

Smart Park Garage (10th and Morrison): $7.00 Half Day | $14 Full Day Parking
*Pricing Subject to Change*

Agenda

Time Activity
3:30 PM
4:30 PM
Coffee, Breakfast, & Networking
4:30 PM
4:45 PM
Keynote Address: Homer Williams, Williams & Dame

The state of Portland multifamily development and housing

4:45 PM
5:30 PM
Asset Class Update: The State of Housing

Development, design, construction, and legislation across Portland

5:30 PM
6:15 PM
Multifamily Finance & Investment Update

Who's building & who's buying? Why & how?

6:15 PM
6:30 PM
More Networking!

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