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Speakers and Panels
Wellness and Experience-Led Hospitality
How Immersive Design, Programming, and Place-Based Storytelling Are Redefining Hotel Value
Todd Mark
Managing Director
Berger Holdings
Ajeet Anand
SVP
PHG
Eric Rubottom
Principal
RTM Engineering Consultants
Andrea Schaub
Principal
Cooper Carry
Michelle Carpenter
Economic Development Coordinator
Pinal County
Navigating the Next Wave of Supply
Risk, Reward, and Resilience in Hotel & Resort CRE
Chris Loeffler
CEO
Caliber
Willis Cheng
VP, Lodging Development - Western Region
Marriott International
Marcos Casillas
Managing Director
1754 Properties
Kevin Yu
VP
JacksonShaw
Haleigh Hildebrand
VP
AHLA
Adrienne Andrews
Managing Director, Debt
JLL
Why You Can't Miss This Conference:
What You'll Learn:
How the Phoenix hospitality market in 2026 is evolving, with diversified demand from corporate travelers, leisure visitors and wellness-focused guests driving occupancy and revenue growth.
New hotel development, acquisitions and resort repositioning strategies are reshaping Phoenix hotel inventory across luxury, boutique, midscale and extended-stay segments, creating opportunities for Phoenix hotel investors, developers and operators.
Best practices for capturing value in Phoenix resorts and wellness properties, including experiential programming, amenities, lifestyle branding and wellness resort development strategies that drive retention and long-term asset performance.
The role of strategic capital deployment, hotel capital markets activity, renovations and adaptive reuse in maintaining competitiveness across downtown Phoenix hotels, Scottsdale resorts and desert wellness destinations.
Key trends in financing, hospitality real estate transactions, development pipelines and market positioning influencing the future of Phoenix hospitality market and resort development across Greater Phoenix.
How You'll Do More Business: Gain insights from leading developers, investors, operators and hospitality brokers on the deals, submarkets and Phoenix hotel acquisitions driving activity throughout the Valley. Discover where hospitality real estate capital is flowing, which property upgrades and amenity strategies are delivering results and how hybrid uses, wellness offerings and experiential hospitality trends are unlocking new value. Walk away with actionable intelligence to identify, underwrite and develop hotel and resort assets that meet evolving guest demand and maximize returns.
Who You'll Network With: Hotel and resort developers, hospitality-focused commercial real estate investors, private equity groups, lenders, brokers, owners, operators, architects, designers, construction firms, wellness and lifestyle brand executives and local officials shaping the Greater Phoenix hospitality landscape.
Why You Should Attend: Bisnow events convene the industry’s top hospitality real estate decision-makers to help you identify investment opportunities, expand your network and grow your business. With the largest audience of commercial real estate professionals in the world, no platform connects you to the Phoenix hotel investment market more effectively.
For questions, recommendations, comments, or press inquiries, please email our event producer, Kay VanAsdale, at kay.vanasdale@bisnow.com.
To request disability-related accommodations, please contact tameir.moore@bisnow.com no later than seven business days before the event.
Projects & News You Should Know
Agenda
| Time | Activity |
|---|---|
|
3:00 PM
4:00 PM
|
Breakfast & Networking
|
|
4:00 PM
4:05 PM
|
Bisnow Welcome
|
|
4:05 PM
4:50 PM
|
Wellness and Experience-Led Hospitality
How Immersive Design, Programming, and Place-Based Storytelling Are Redefining Hotel Value |
|
4:50 PM
5:10 PM
|
Networking Break
|
|
5:10 PM
5:55 PM
|
Navigating the Next Wave of Supply
Risk, Reward, and Resilience in Hotel & Resort CRE |
|
5:55 PM
6:30 PM
|
More Networking!
|
PS - Want the attendee list for free?
Biscred gives you access to 6.1 million commercial real estate contacts and powerful filters built for CRE: search by industry, asset class experience, property count, job seniority, metros, and more. Book a demo today and get the attendee list for free when you mention this promotion.