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AI’s Edge in Occupancy and Operations

Jake Hollinger

Jake Hollinger

CEO & Founding Member

GoldOller

Francesca Loftus

Francesca Loftus

Chief Experience Officer

EliseAI

Will Follett
Moderator

Will Follett

Senior Producer

Bisnow

Will Follett

Moderator

Bisnow

Will Follett is the Senior Producer for Bisnow's Midwest market, where he oversees content and strategy for 40+ annual programs aimed at connecting and advancing the commercial real estate industry. He previously worked at GovExec, the largest B2G marketing and events platform for public sector leaders.

A New England native turned longtime Midwesterner, he holds a degree in political science from Drake University and lives in Chicago where he enjoys the city's restaurant scene and the occasional triathlon.

Why You Should Join Us for this Webinar

Why This Matters:

In today’s oversupplied, demand-softening multifamily market, where high staff turnover and bloated tech stacks erode NOI, AI has become the operator’s new profit lever. Properties that embed automation into leasing and resident workflows are already outpacing their comps, filling units faster and keeping them occupied longer.

That’s why our upcoming webinar spotlights GoldOller Real Estate Investments, an NMHC Top 50 owner-operator with 48,000 units across nine states. GoldOller replaced scattered point solutions with EliseCRM and the full EliseAI suite and delivered eye-popping results:
 

  • 12× ROI on every AI dollar invested

  • 4 percentage-point occupancy lift portfolio-wide

  • $2.4 million in 30-day-plus delinquencies recovered via automated follow-ups

  • 47.4 % boost in office-staff retention, thanks to lighter workloads and one unified platform
     

Join us to learn the playbook behind these numbers – how GoldOller rolled out AI in phases, what KPIs they track, and how you can replicate their success to protect occupancy and NOI in 2025 and beyond.
 

Key Questions to Be Explored:

  • How do AI leasing assistants consistently add 2%+ occupancy, worth millions in asset value, across every market and asset class?

  • Which automation tactics, AI follow-ups, smart scheduling, and 24/7 nurturing, speed lease-ups and slash vacancy days?

  • How does AI-enhanced centralized leasing cut unnecessary overhead while expanding consistent service portfolio-wide?

  • What happens when AI automates 90 % of inquiries, reshaping roles, easing burnout, and freeing staff for resident care?

  • Which KPIs best measure AI’s lift on occupancy, lease velocity, and retention, and how should you set your own targets?

  • How does AI boost resident satisfaction and retention through instant maintenance, proactive renewals, and 24/7 support?

  • Where are the biggest wins and pitfalls when centralizing leasing and administration with AI?

  • How does AI perform from Class A luxury to Class D workforce housing, and what should each segment weigh before scaling?

  • Which emerging AI trends, voice-activated leasing, predictive analytics, automated renewals, will shape multifamily’s next wave?

  • How can you future-proof operations by embedding AI, rethinking staffing, and designing agile workflows?

Agenda

Time Activity
4:00 PM
5:00 PM
AI’s Edge in Occupancy and Operations

Discover how forward-thinking multifamily operators are using AI and next-generation CRM solutions to drive higher lease conversion rates, streamline operations, and enhance team satisfaction—highlighted by real-world insights from GoldOller Real Estate Investments.

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