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Putting Tenants First: Understanding Resident Needs

Enhancing the Multifamily Experience through Trend-Spotting and Customer Service Innovations

Bryan Oos

Bryan Oos

Regional Director, Acquisitions & Development

Toll Brothers

Jason Fudin

Jason Fudin

CEO and Co-founder

Placemakr

Karen Streber

Karen Streber

National Account Manager

ADT

Jay Minchilli

Jay Minchilli

SVP of Operations & Asset Management

Veris Residential

Michael Hand

Michael Hand

VP

Morgan Properties

Britni Ackrivo
Moderator

Britni Ackrivo

Executive Vice President

Gregory

Bryan Oos

Regional Director, Acquisitions & Development

Toll Brothers

Bryan Oos is responsible for the acquisition of apartment development sites in the New York, Washington D.C. and Miami metropolitan areas. Bryan has been responsible for various aspects of the land acquisition, underwriting and approvals for 10 projects built or in the pipeline in Massachusetts, New York, New Jersey and the District of Columbia, totaling over 4,300 units.

Prior to joining Toll Brothers Apartment Living in 2011, Bryan was a Vice President of Development at Michaels Development Company, where he worked on the redevelopment of public housing into mixed-income communities. Prior to Michaels, he was a Director of Development at Forest City Residential, where he worked on mixed-use redevelopment projects in the New York and Boston metropolitan areas with a focus on public and private financing structures.

Bryan earned a Bachelor of Business Administration in Finance from James Madison University and a Master of Science in Real Estate Development from Columbia University.

Jason Fudin

CEO and Co-founder

Placemakr

Jason Fudin is the CEO and Co-founder of the hospitality living platform, Placemakr. He is a well-

respected entrepreneur in the industries of real estate, hospitality, travel, and business. Before co-

founding Placemakr, Jason was the Vice President of Strategic Initiatives at Vornado Realty Trust. At

Vornado, Jason worked on large asset repositioning and developing innovative commercial real estate

concepts for the organization. Over his career at Vornado, Jason has managed commercial real estate

development projects valued at over $2 billion.

Fueled by a desire for disruption, Jason co-founded Placemakr, an innovative, venture-backed, tech-

enabled real estate company. Here Jason has emerged as a pioneer in the urban, high-rise real estate

space, raising over $350M in capital to develop his vision of a flexible real estate model, one that blends

multifamily and hospitality use into one property.  Throughout his career, Jason has become a voice for

change in the real estate sector, often turning to his vision of the future in institutional real estate

development and investment, proptech, alternative lodging, homes, and hospitality space.

Michael Hand

VP

Morgan Properties

As the Vice President of Marketing at Morgan Properties, Michael Hand leads all marketing efforts across Morgan’s multifamily portfolio and provides strategic direction for corporate branding, communications, digital marketing, social media presence, advertising, partnerships, and reputation management.

Michael's experience in marketing spans more than 25 years. Prior to joining Morgan Properties, Michael was the Vice President of Marketing for Iron Hill Brewery & Restaurant where his efforts helped the company double in size in just four years. Earlier in his career, Michael served as the first Chief Marketing Officer for Minor League Baseball (MiLB), where he led all marketing and corporate sponsorship sales efforts; while also serving as the President of a new entity, MiLB Enterprises LLC, which he was instrumental in launching. Michael has also held leadership roles at IMG Worldwide, working in both the IMG College division and Global Consulting Group, The Hershey Company, General Motors, and Miller Brewing Company.

Michael has been recognized by the In-Store Marketing Institute as a "Person to Watch'' and his teams have received multiple REGGIE, CLIO, and PRO awards for their work on successful marketing campaigns. He is also the co-author of Perspectives on Marketing (2009) and has participated in numerous speaking engagements, sharing his experience and knowledge with marketing professionals.

Michael received his Bachelor of Arts degree from Colgate University, where he played football and competed on the track and field team.

Outside of work, Michael volunteers as a youth coach and mentor. He is an active supporter for child hunger relief and anti-child abuse causes in his region like Cocoa Packs, Children's Hero Fund, and Ronald McDonald House Charities. Michael also previously served as a Board Member for the Wisconsin chapter of the American Liver Foundation, where he focused on education related to pediatric liver disease.

Britni Ackrivo

Moderator

Gregory

Britni Ackrivo is Senior Vice President at Gregory FCA, the nation’s fifth-largest public relations

firm specializing in real estate. In her decade at the agency, Britni has had the opportunity to be

a PR partner for major real estate projects and developments across the country, allowing

Gregory FCA to maintain a long track record of representing some of the biggest, nationally-

known commercial and residential real estate companies.

Britni was named a GlobeSt. Women of Influence, Rising Star Finalist for Bisnow’s Philadelphia

Women Leading Real Estate, and her leadership has resulted in Gregory FCA being recognized

three years in a row by Mid-Atlantic Real Estate Journal as the Best PR/Communications Firm

in the region and by GlobeSt. as an Influencer in CRE Marketing and Communications.

Known as a proactive, results-driven strategist, Britni has serviced clients nationally across

every sector including multifamily, industrial, retail, hospitality, office, life sciences, military

housing, residential, mixed-use, and in CRE lending, valuation, and finance. Britni and her team

of savvy real estate PR professionals help their clients gain third-party credibility and exposure

through an extensive network of media contacts and by leveraging expertise in message

development, media training, thought leadership and content, award and speaking

opportunities, social media, digital and creative work, community advocacy, crisis

communications, and more.

Britni holds a Bachelor of Science degree in Public Relations from the S.I. Newhouse School of

Public Communications at Syracuse University.

Affordable Housing: Mapping Out the Road Ahead

Addressing the Need for More Supply and Greater Attainability

Bernel Hall

Bernel Hall

CEO

New Jersey Community Capital

Matthew Heckles

Matthew Heckles

Regional Administrator

HUD

Gregory Heller

Gregory Heller

Director, Capital Projects & Infrastructure

Guidehouse

Lindsey Samsi

Lindsey Samsi

Regional Vice President

Pennrose

Milton Pratt

Milton Pratt

Executive Vice President

The Michaels Organization

Jake Stern
Moderator

Jake Stern

Senior Vice President

Cinnaire

Bernel Hall

CEO

New Jersey Community Capital

Over the past 25 years, Bernel Hall has executed over $5 billion in real estate investment, lending,

and disposition transactions for multifamily, retail, office, and hotel properties in 36 states

throughout the United States. A former investment banker, public housing executive, and real estate

finance professor, Mr. Hall is an expert in large, multi-faceted public-private real estate transactions

and small business transactions and executive leadership.

As New Jersey Community Capital (NJCC) President and CEO, Mr. Hall leads the largest

Community Development Financial Institution in New Jersey with four business lines--Lending,

Real Estate Development, Investment Ventures and Strategic Community Consulting--with

approximately $700 million in assets under management. Loans and investments leveraged over

$2.5 billion in capital to more than 120,000 business owners and residents in underserved and low-

income communities in New Jersey, New York, and Florida. Additionally, Mr. Hall leads

Community Asset Preservation Corporation (CAPC), a wholly owned subsidiary of NJCC, and the

largest affordable housing development company in New Jersey with more than 600 units of housing

and 500,000 square feet of commercial assets. CAPC’s capabilities include real estate development,

property management, asset management, mortgage acquisition, and mortgage modification services

in New Jersey, New York, and Florida.

As President and CEO of Invest Newark, he established a proven track record of transformative

leadership that resulted in wealth creation for underserved communities throughout New Jersey’s

largest city. In partnership with his Board of Directors and Staff, Mr. Hall transformed Invest Newark

into New Jersey’s premier economic development vehicle featuring the state’s only land bank, a

municipally sponsored fiber optic company, an employee-owned industrial company, and an

infrastructure investment fund.

As CEO of Halltown Real Estate Advisors, Mr. Hall served as real estate investment advisor to some

of the largest housing authorities in the country. As part of his tenure with the Atlanta Housing

Authority (“AHA”), Mr. Hall established an $100 million co-investment vehicle between AHA,

HUD, and the Atlanta Economic Development Authority (“Invest Atlanta”). During his tenure with

the New York City Housing Authority (“NYCHA”), he oversaw the execution of over $1.5 billion

in real estate disposition, development, and joint venture transactions. Previously, Mr. Hall worked in Goldman Sachs’ Urban Investment Group where he was responsible for sourcing and evaluating

urban-based multifamily, retail, and mixed-use real estate private equity investments. Prior to his

work at Goldman Sachs, Mr. Hall executed $785 million in real estate acquisitions, loans, and joint

ventures transactions for UBS Investment Bank. Mr. Hall began his career with Bank of America in

the firm’s Construction Lending and Real Estate Investment Banking Groups.

Mr. Hall is a licensed Uniform Investment Advisor (Series 7, 65) and possesses a Bachelor of

Science from North Carolina State University and a M.B.A. from the Harvard Business School. He

sits on the community development and new market tax credit advisory boards of PNC Financial

and Goldman Sachs, respectively. He also holds a certification from the National Association of

Corporate Directors.

Gregory Heller

Director, Capital Projects & Infrastructure

Guidehouse

Gregory Heller is a director at Guidehouse in the Capital Projects and Infrastructure practice. Greg brings more than 15 years of public and private-sector experience in real estate finance, affordable housing, community development, and smart government approaches.

Prior to joining Guidehouse, Greg held senior leadership positions in Philadelphia’s local government as executive director of the Philadelphia Redevelopment Authority. Concurrently he also served as a senior vice president at a city-affiliated housing nonprofit and founded and led a new city-supported loan fund focused on investing in affordable housing. In these roles, he developed new approaches to complex community finance challenges, managed much of the city’s affordable housing investment, and oversaw the redevelopment of large publicly owned assets, including working closely with community stakeholders on equitable community development approaches. Greg has won a number of honors for his public sector work, including the 2021 Community Leadership Award from Urban Affairs Coalition, 2017 AIA Pennsylvania’s Government award and was also named a member of the Urban Land 40 under 40.

Prior to his public sector work, Greg was the CEO of a Baltimore-based consulting group where and his team worked with clients across the US, focusing on community finance and social-impact real estate, Greg serves on the Urban Land Institute’s national Public-Private Partnership product council, and for over 12 years he has been on the Board of Families Forward Philadelphia, one of the city’s largest homeless services groups. Greg graduated from Wesleyan University.

Lindsey Samsi

Regional Vice President

Pennrose

Lindsey Samsi joined Pennrose in 2016. As a member of the real estate

development team, she assumes full responsibility for the successful

completion of multi-faceted real estate development projects – affordable,

mixed-income, and market-rate – from inception through construction

completion and lease-up. She is responsible for the leadership of an in-

house team of Associate Developers and Assistant Developers, and simultaneously assembles and

manages an external team of financiers, architects, designers, engineers, attorneys, and contractors.

Lindsey manages multiple projects in varying stages of development throughout the City of Philadelphia,

PA, and NJ.

In addition to her work at Pennrose, Lindsey is a member of the Urban Affairs Coalition (UAF) Impact

Development Roundtable (IDR), Women in Housing and Finance of Pennsylvania (WHF-PA), Facilities

Committee of the Board of Directors for the Community Partnership School (CPS), Signature Events

Development Committee of the Philadelphia Association of Community Development Corporations

(PACDC), and the Annual Giving Committee of the Pennrose Foundation. Lindsey graduated from

Temple University.

Capitalizing on Multifamily: Financing Deals and Developments

Navigating Interest Rate Inflation, Accessing Capital, and Preparing for a Possible Recession

Chris Luo

Chris Luo

CEO

Willton Investment Group

Jordan Girard

Jordan Girard

Founder and CEO

WhiteRock AI

Daniel Siegel

Daniel Siegel

President and Principal

Peachtree Group

Shelah Wallace

Shelah Wallace

Senior Director, Originations

Nuveen Green Capital

Nick Harris
Moderator

Nick Harris

SVP - Debt & Structured Finance

CBRE

Jordan Girard

Founder and CEO

WhiteRock AI

Jordan is the founder and CEO of WhiteRock AI, a venture-backed technology startup focused on income insurance for the real estate industry.

He is the third generation of his family in real estate. He is involved with any significant acquisitions or initiatives for the multifamily and industrial European portfolio totaling over 5MM square feet of assets.

Before founding WhiteRock, he spent several years in real estate private equity at Churchill Real Estate Holdings, where he was one of the first employees. At Churchill, Jordan led the multifamily investment platform.

Jordan holds a Bachelor's degree from Columbia University and a Master's degree from Harvard University.

Shelah Wallace

Senior Director, Originations

Nuveen Green Capital

Shelah has over fifteen years of experience in commercial real estate. Prior to joining Nuveen Green Capital, Shelah had various lending roles including Commercial Real Estate Lending Specialist for Capitol Bank, VP Commercial Real Estate Loan Officer for Bancorp Bank, and Senior Investment Analyst for PGIM Real Estate Finance. Additionally, Shelah spent many years working as an advisor to commercial real estate developers, aiding in structuring their JV partnerships, and helping raise debt and equity. Shelah received a BS in Economics from the Wharton Undergraduate program at the University of Pennsylvania.

Nick Harris

Moderator

CBRE

A 18-year veteran of the commercial real estate finance industry, Mr. Harris has underwritten, structured and arranged over $6 billion in capital exclusively for commercial real estate transactions.

Mr. Harris has established a market presence by leveraging his comprehensive understanding of the real estate capital markets to match investors with the most efficient debt and equity available in the marketplace. He has relationships with debt funds, the GSE’s (Freddie and Fannie), life insurance companies, banks, securitized lenders and private equity sources.

Development Redefined: The Transformation of Multifamily

Latest Deals and New Developments Influencing Supply Across the Region

Gregory Reaves

Gregory Reaves

Founder and CEO

Mosaic Development Partners

Michael Hankin

Michael Hankin

COO & President

Hankin Apartments

Jake Denney

Jake Denney

Development Director – Mid-Atlantic

Hanover Company

Pete Sikora

Pete Sikora

Senior Vice President

Bozzuto Development Company

A.J. Niedosik
Moderator

A.J. Niedosik

Regional Manager - Philadelphia

Nationwide Energy Partners

Gregory Reaves

Founder and CEO

Mosaic Development Partners

Greg spent more than 30 years working at all levels in corporate and private industries. He graduated from Howard University, Washington, DC, with a BS in Chemical Engineering and began his career with McNeil Consumer Products Company. Greg then joined Merck and Co. Inc., where he received eight promotions and became a member of the research division executive committee. He joined a midsize real estate development company, where he became COO and a member of the executive team. In 2008, Greg co-founded Mosaic Development Partners, and together with his partner, Leslie Smallwood-Lewis, they have developed over $1 Billion in real estate projects and have created hundreds of construction and full-time jobs. Mosaic currently has $7B in real estate in its pipeline.

Jake Denney

Development Director – Mid-Atlantic

Hanover Company

Leading Hanover Company’s development efforts in the Mid-Atlantic market, Jake Denney is responsible for the acquisition, entitlement, and execution of multi-family and mixed-use development projects. Jake joined Hanover Company in 2021 after beginning his career with a four-year stint at Gables Residential, advancing from an Investment Analyst to the Development Associate for the Washington, D.C. and Boston markets. Jake holds a Bachelor of Arts in History from Tufts University where he graduated Magna Cum Laude distinction and highest thesis honors. Additionally, Jake holds a Master’s in Business Administration and a Master’s in Public Policy from Georgetown University’s McDonough School of Business and McCourt School of Public Policy, where he focused in Real Estate and Public Finance and received Core Honors.

Pete Sikora

Senior Vice President

Bozzuto Development Company

As a Development Manager at Bozzuto Development Company, Pete is responsible for managing the

development activities from preliminary financing and entitlements through construction for several

multi-family projects throughout the Philadelphia Region. He is also actively involved in expanding joint

venture opportunities within the region. Pete recently oversaw the development of a new 363-unit

upscale multifamily project in the Village at Valley Forge as well as a new 250-unit upscale multi-family

project in Newtown Square, PA. He is also managing the development a new upscale 55+ Active Adult

multi-family community in the Village at Valley Forge. Pete is actively involved with the Pennsylvania

Housing Research Center and the Urban Land Institute in Philadelphia. He holds a Bachelor of Arts

degree from the Pennsylvania State University at University Park and a Masters in Business

Administration from LaSalle University in Philadelphia.

Multifamily Forecast: Navigating Challenges & Opportunities in 2023

Michael Pestronk
Keynote

Michael Pestronk

CEO

Post Brothers

Julia Dranoff
Keynote

Julia Dranoff

Chief Operating Officer

Dranoff Properties

Aaron Graves
Moderator

Aaron Graves

Managing Director Equity, Debt, & Structured Finance

Cushman & Wakefield

Michael Pestronk

CEO

Post Brothers

As CEO, Michael Pestronk heads all property development and operational activities of the company. Post Brothers Apartments was founded in early 2007 and since that time Mr. Pestronk has focused exclusively on creating a best-in-class enterprise with a current portfolio of in excess of 1,100 class-A apartments throughout Philadelphia, with a total capitalization of approximately $165,000,000. Michael has 12 years of experience in the multi-family real estate industry, having previously worked for NWJ Companies and Historic Landmarks for Living, as well as being a principal of Iron Stone Real Estate Group, where he was collectively responsible for the repositioning, operations and capitalization of over $300,000,000 of real estate. During this time his responsibilities encompassed all aspects of apartment ownership including acquisitions, financing, development, construction, management, and leasing. During 2004-5 he was fully engaged in the property and asset management leadership of Historic Landmarks and was instrumental in the operational turnaround of a large portfolio of urban Class A apartments, where he increased NOI without capital spending, and facilitating a $200mm recapitalization of the portfolio. Michael takes great pride in his focus on identifying the right product to build, building simultaneously with high quality and cost effectiveness, and rapidly renting all of our units at top of the market rents.

Julia Dranoff

Chief Operating Officer

Dranoff Properties

Julia serves as Chief Investment Officer at Dranoff Properties, Inc. She oversees the funding for all development projects including acquisitions, investments, and new construction. Julia coordinates project pre-development budgeting, pro forma modeling, capital raising, and due diligence, working with a range of lenders and investors. She also works to develop public-private partnerships and with government agencies to source and shape economic development programs.

Prior to joining Dranoff Properties, Julia gained professional experience at JPMorgan Chase working on strategic projects and business development opportunities for the Investment Bank. Prior to JPMorgan, she spent several years as a strategic consultant for Accenture.

Julia earned her B.S. in Civil Engineering from Princeton University and her M.B.A. in Real Estate and Finance from The Wharton School at the University of Pennsylvania.

What You'll Learn at this In-Person PA Affordable Housing & Multifamily Market Event

What You'll Learn: 

  • What does the residential pipeline look like in 2023 for Philadelphia, New Jersey, Pittsburgh and Delaware?

  • With the affordable housing crisis, where are units being built and how can they be dispersed throughout Philadelphia as well as the rest of Pennsylvania and the surrounding areas?

  • What new trends and amenities are today’s residents seeking out? How are their needs changing and what new demands may appear in the near future?

  • What are the thoughts, theories and opinions on the potential of a recession? Has it finally hit?

  • What affordable housing finance options are available in PA and other surrounding states? What could the industry do differently to help improve affordable housing and what is it doing right?

  • Conversion of office space into multifamily properties is on the rise, what other types of properties are developers looking at for redevelopment?

  • From debt to equity to everything in between, how are today's multifamily deals getting financed?

How You'll Do More Business: Join Bisnow and top multifamily owners, developers, investors and leaders as they discuss the future of multifamily markets in Philadelphia and beyond. Gain insight into one of the largest asset classes in the region and how it’s changed and evolved in recent months. Learn what’s driving developers to new neighborhoods, what the city is doing to increase affordable housing and how owners are meeting and exceeding tenant demand.  

Who Attends: Brokers, owners, developers, investors, construction, designers, architects, financial institutions, government officials and more!

Why You Should Attend: Bisnow events bring together the biggest power players in the industry to identify opportunities, build your network and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than us! Join us as we jump into the Philadelphia multifamily market to analyze its strengths and strategize on its areas of opportunity.

For questions, recommendations, comments, or press inquiries please email our Philadelphia Event Producer, Julianna Short at julianna.short@bisnow.com.

Group Tickets Available

Interested in attending this event with a few colleagues? Reach out to hello@bisnow.com for a discounted group ticket rate for purchases of 4 or more attendees. 

PROJECTS, ARTICLES & CURRENT EVENTS

Check out some of the projects our panelists will be discussing, as well as the latest news about multifamily in Philadelphia, New Jersey, Pittsburgh and Delaware:

Venue

Xfinity Live!
1100 Pattison Ave.
Philadelphia, PA 19148

Ballroom: Victory Beer Hall


Complimentary
• Xfinity Live! Parking Lot: Located behind Xfinity Live! (behind 1100 Social / next to PBR). Guests will enter the Valet Lot on 11th Street. There are a limited number of spots in this lot.
• Additional Parking: The Wells Fargo Center
   o The main entrance to the Wells Fargo Center’s lot can be accessed from Broad Street.
   o Wells Fargo's "G Lot" is the closest to Xfinity Live.

Get Directions

Agenda

Time Activity
12:00 PM
1:00 PM
Pre-Event Networking & Breakfast
1:00 PM
1:45 PM
Putting Tenants First: Understanding Resident Needs

Enhancing the Multifamily Experience through Trend-Spotting and Customer Service Innovations

1:45 PM
2:30 PM
Affordable Housing: Mapping Out the Road Ahead

Addressing the Need for More Supply and Greater Attainability

2:30 PM
2:50 PM
Multifamily Forecast: Navigating Challenges & Opportunities in 2023
2:50 PM
3:05 PM
Networking Break
3:05 PM
3:50 PM
Capitalizing on Multifamily: Financing Deals and Developments

Navigating Interest Rate Inflation, Accessing Capital, and Preparing for a Possible Recession

3:50 PM
4:35 PM
Development Redefined: The Transformation of Multifamily

Latest Deals and New Developments Influencing Supply Across the Region

4:35 PM
5:00 PM
Post- Event Networking