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Email: eventregistration@bisnow.com

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Speakers and Panels

Jose Herrera

Jose Herrera

CEO

WBP Development

Tracey Appelbaum

Tracey Appelbaum

Co-Founder, Managing Principal

BedRock Real Estate Partners

Meredith Marshall

Meredith Marshall

Co-Founder & Principal

BRP Companies

Robert Vecsler

Robert Vecsler

CEO

Hyperion Development Group

Peter O'Keefe

Peter O'Keefe

Director Development

Rose Associates

David Cooper
Moderator

David Cooper

Partner

Zarin & Steinmetz

Meredith Marshall

Co-Founder & Principal

BRP Companies

Mr. Marshall is a co-founder of BRP Companies, a vertically integrated owner, operator, developer and manager of transit-oriented, mixed-use, multifamily properties in the NY Tri-State area. With over 70 employees and a track record of 1.3 million SF of completed real estate projects, the firm has over $1 billion in transactions currently under development.

Mr. Marshall is responsible for executing BRP’s investment strategy including deal origination, acquisition, finance and development. He has also led the firm’s strategic partnership initiatives such as the firm’s decade long partnership with Goldman Sachs Urban Investment Group and BRP’s active relationships with all of the New York City Agencies. Prior to co-founding BRP, Mr. Marshall was a Managing Director at Musa Capital Advisors, an emerging markets private equity and financial advisory firm based in New York City. Musa Capital managed a Separate Account for Kingdom Holding Africa, HRH’s Prince Alwaleed Bin Talal’s Investment vehicle for Sub-Saharan Africa. At Musa Capital, Mr. Marshall was instrumental in executing cross-border transactions including the $37 million development of a mixed-use office complex and mall in Harare, Zimbabwe. Mr. Marshall also led successful investments in the Telecommunications and Financial Services sectors. Prior to Musa Capital Advisors, Mr. Marshall was a Senior Associate at Wasserstein Perella & Co., an investment banking firm based in New York City. While at Wasserstein, Mr. Marshall was an integral member of the firm’s

Telecommunications and Media, Mergers and Acquisitions practice, where he assisted in transactions exceeding $15 billion.

Mr. Marshall is a Founding Member of the Council of Urban Professionals (CUP), and is a Member of the Executive Board of the New York State Affordable Housing Association (NYSAFAH). Mr. Marshall also proudly serves on the Boards of Enterprise NYC Advisory Board and Citizens Housing and Planning Council since 2018, and is a Trustee of Xavier University of Louisiana.

Mr. Marshall holds a Bachelor of Science degree in Electrical Engineering from Boston University and a Master of Business Administration in Finance and International Business from Columbia Business School.

What to Expect at Westchester State of the Market Event

  • Get insights on where buyers and lenders see the best opportunities across stabilized assets, new construction and value-add deals.

  • Understand how transit-oriented projects near Metro-North stations are turning former malls, hospitals, parking lots and auto dealerships into walkable, mixed-use neighborhoods.

  • Learn what makes placemaking succeed, from ground-floor retail and public open space to the public-private partnerships behind them.

  • Hear how developers are controlling construction costs and designing efficient, amenity-rich buildings that still pencil in a suburban market.

  • Find out how teams are navigating local approvals across Westchester’s many municipalities, and how incentives like PILOTs, IDA support and state housing funds are getting projects to the finish line.

  • Understand how developers are growing their pipelines while balancing affordability requirements, infrastructure needs and community expectations.

  • Hear from the City of White Plains about the policies, zoning and partnerships driving new development and housing downtown.

Last Year’s Attending Companies Included:
Newmark, Related, Consigli, Turner, Rose Associates, Hines, RXR, Capelli, Cove Point, Cumming Group, Wells Fargo, Simone Development, M&T Bank, Kings Capital, Nord Development, Cord Meyer, Keybank, Lightstone, JLL, Lincoln Property Company, Hudson Companies, Westchester County, New Rochelle, Regency Centers, TKF Burnside, Toll Brothers and more.

How you’ll do more business:
Learn how Westchester’s market is evolving and what 2027 holds for development, construction, deal flow and financing. Experts will cover acquisitions, investment, transit-oriented development, design, construction and public-private partnerships shaping the county’s multifamily and mixed-use landscape.

Who attends:
Investors, owners, developers, lenders, brokers, architects, contractors, engineers, property managers, government officials, lawyers and you!

Why should you attend:
Bisnow events bring together the biggest power players in the industry to identify opportunities, build your network and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than us.

For questions, recommendations, comments or press inquiries, please email Chris Picher, VP, Northeast at chris.picher@bisnow.com.

Agenda

Time Activity
8:00 AM
9:00 AM
Coffee, Breakfast & Networking
9:00 AM
9:45 AM
Acquisitions, Investment & Market Pricing for Westchester Multifamily
  • How institutional and private capital are underwriting Westchester multifamily, and where pricing, rent growth and cap rates are heading.

  • Where buyers and lenders see the best risk-adjusted opportunities: stabilized assets, new construction or value-add.

9:45 AM
10:30 AM
Transit-Oriented Development and Placemaking
  • How projects near Metro-North stations are turning parking lots, malls and vacant sites into walkable, mixed-use neighborhoods.

  • What makes placemaking last, including retail, open space and public-private partnerships that keep residents and businesses invested.

10:30 AM
11:15 AM
Building Smart in the Suburbs: Design, Construction & Cost Control
  • Strategies for controlling construction costs and designing efficient, amenity-rich buildings that still pencil.

  • How developers and municipalities are speeding up approvals, using incentives like PILOTs and IDA support, and building community support.

Featured Developments & News

  1. Westchester Crossing Groundbreaking, Port Chester: Rose Associates, BedRock Real Estate Partners and Rafferty Real Estate are building seven new buildings on the site.

  2. Westchester Crossing Project

  3. BRP starts North White Plains: a $178 million, two-building, 296-unit mixed-use project directly across from the North White Plains Metro-North station, slated for completion in Q2 2029.

  4. BRP completes The Leaf, New Rochelle: a $297M, 26-story building with 477 apartments, including 119 affordable units.

  5. Hyperion’s 2 South Main, Port Chester: a 12-story, 322-unit project from Hyperion, Winter Properties and AIP, with construction expected to begin in Q4 2026.

  6. Walker & Dunlop arranges $147.5M for 2 South Main:

  7. Cord Meyer breaks ground on 70 Westchester Ave., White Plains: a ten-story, 203-unit mixed-use complex developed with Saber Real Estate North.

  8. Hines and Peakhill’s Station Lofts, Port Chester: a 1.44-acre site one block from the Metro-North station.

  9. District Galleria, White Plains (City of White Plains): a look at the mall-to-mixed-use redevelopment plan.

  10. Kennedy Wilson buys Carraway for $237M

  11. Hudson Companies lands $66M for a Port Chester rental project: a 203-unit transit-oriented development in downtown Port Chester financed by Truist.

  12. Katherine Acre breaks ground at 28 Pearl St., Port Chester:

  13. New Rochelle’s 414-unit tower at 260 North Ave.

  14. Hochul announces $16M for New Rochelle’s LINC plan:

  15. Yonkers’ 33-acre Refinery District hits the market: marketed as the last large-scale development site on the Yonkers waterfront.

  16. Yonkers advances its $10M waterfront revitalization (DRI):

  17. Construction begins on $160M QWest Towers, Mount Vernon: 229 apartments next to the Mount Vernon West Metro-North station.

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