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Email: eventregistration@bisnow.com

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Speakers and Panels

Brian Steinwurtzel

Brian Steinwurtzel

Co-CEO, Principal

GFP Real Estate

Adam Greene

Adam Greene

SVP, Development

RXR

Steven Mckessey

Steven Mckessey

SVP, Head of Design & Construction

Rudin

Issac Hera

Issac Hera

CEO

Yellowstone Real Estate Investments

Leoncio Torres

Leoncio Torres

Chief Architect & Design

Ginsburg Development Companies

Jake Elghanayan

Jake Elghanayan

SVP

TF Cornerstone

Avi Glikman

Avi Glikman

Vice President

Bushburg

Andrew Barrocas

Andrew Barrocas

CEO

MNS

Adam Greene

SVP, Development

RXR

Adam Greene is Senior Vice President of Development at RXR and the development manager for 175 Park Avenue, a 2.9 million square foot, mixed-use, super-tall adjacent to Grand Central Terminal planned by RXR and TF Cornerstone and designed by SOM. Additionally, Adam lead’s RXR’s adaptive-reuse team on various office to residential conversion projects including 5 Times Square, 61 Broadway and 47 Hall Street.

Previously, Adam was a Principal at MAG Partners, and prior to that, Managing Director at L&L MAG. At L&L MAG, Adam led the $1.7 billion redevelopment of Terminal Warehouse, a 1.2 million square foot historic warehouse to office conversion. Adam also led the execution of the hospitality program for Foster + Partners’ 425 Park Avenue.

Prior to L&L MAG, Adam served as Vice President of Residential Development and Construction at Forest City Ratner Companies, managing the development of Pacific Park Brooklyn, the $5 billion, 22-acre mixed-use development. His work at Pacific Park included the open space master-planning and the development of 1,200 units of housing with COOKFOX and SHoP across 535 Carlton Avenue and 550 Vanderbilt, and 38 6th Avenue and 461 Dean Street, the tallest modular residential high-rise in the world at time of construction.

Before joining Forest City, Adam worked as an architect at Richard Meier & Partners on residential and commercial projects across the world, and as a design critic teaching first-year studio at Cornell University’s Department of Architecture.

Adam received his Bachelor of Architecture from Cornell University and his Master of Architecture in Urban Design from Harvard University. Adam is a Registered Architect in New York and a LEED Accredited Professional.

Andrew Barrocas

CEO

MNS

Andrew Barrocas has enjoyed success as a dominant force and respected authority in the New York City

real estate industry for many years. In his accomplished career, he has sold over $10-billion worth of

property, and managed, trained, recruited and collaborated with the city's top agents and brokers. As

CEO and Founder of MNS, Andrew currently oversees more than a billion dollars’ worth of real estate, as

well as an exceptional team of talented agents and project managers focused on providing the utmost

level of client service.

Andrew entered the real estate field after graduating from the WP Carey School of Business at Arizona

State University. He went on to achieve instant success and recognition as one of the "Top 30 Brokers

Under 30", according to The Real Deal. Over the years, Andrew has been a continually sought-after

expert on real estate who has been featured in The New York Times' "The 30-Minute Interview", quoted

in all major New York publications, and spotlighted on The Stoler Report.

Since founding MNS in 2006, Andrew has grown the company substantially in terms of its revenue and its

team, which is now over 125 people. He also serves his industry as a licensed teacher through the State

of New York, passing on his knowledge and array of professional experience of real estate sales to real

estate brokers and salespersons.

Andrew is also an active member of The Real Estate Board of New York (REBNY), The Community

Housing Improvement Program (CHIP), Young Jewish Professionals (YJP) and Young Presidents

Organization (YPO). He and his wife Rachel are the proud parents of three beautiful girls – Cayden, Ella

and Zoe.

What You'll Learn at the Conversions Event

New York is in the middle of the biggest office-to-residential conversion wave in its history. In 2025, conversion starts totaled 5.0 million square feet, the highest annual total in 20 years, and 9.8 million square feet of office space is now planned for conversion. Conversions are also becoming a major source of housing: in the first half of 2026, nearly 40% of newly permitted housing units came from conversion projects, up from about 20% in 2025. The pipeline is moving uptown and upmarket too. Of the buildings currently proposed, 51.6% are in Midtown and 51.6% are Class A, compared with just 5.5% Class A before the pandemic.

The math is getting harder, though. The most generous 467-m tax benefits required projects to start by the end of June 2026. Execution risk was put in the spotlight when buckled columns and a partial stop-work order complicated the conversion of the former Pfizer headquarters. With capital still flowing into the strategy and costs on the rise, you will find out which conversions are most viable.

  • Hear how developers and lenders are underwriting conversions with higher rates, rising construction costs and a less generous 467-m program.

  • Get insights on how acquisition basis, distressed debt and ground leases are creating new entry points for conversion deals.

  • Understand which buildings truly work for residential, from floorplate depth and window lines to column spacing and core placement.

  • Learn how engineers, architects and contractors are tackling structural surprises, façade replacements, MEP overhauls and code requirements.

  • Hear how teams are managing construction risk and keeping schedules on track after high-profile setbacks drew closer scrutiny from regulators and lenders.

  • Discover how owners are approaching partial conversions, keeping office tenants in place while adding residential units in the same building.

  • Find out how owners are using building upgrades, amenity overhauls and capital improvements to modernize older office stock that won’t be converted.

  • Understand how affordability requirements, City of Yes zoning changes and state and city incentives are shaping which projects get built.

How you’ll do more business:
Learn which conversion deals still pencil, how teams are delivering complex projects, and how owners are repositioning aging assets in 2027. Experts will cover underwriting, financing, design, engineering, construction and capital improvements across office, residential and mixed-use properties.

Who attends:
Investors, owners, developers, lenders, brokers, architects, contractors, engineers, property managers, government officials, lawyers and you!

Why should you attend:
Bisnow events bring together the biggest power players in the industry to identify opportunities, build your network and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than us.

For questions, recommendations, comments or press inquiries, please email Chris Picher, VP, Northeast at chris.picher@bisnow.com

Attending Companies From Last Year

Vornado, JPMorgan, Arco, JRM Construction, Greystar, Rose Associates, GFP Real Estate, Silverstein, MetroLoft, Vanbarton, Shawmut, Bushburg, L+M Development, CBRE, Resolution Real Estate, New York City, Yellowstone Real Estate, Rudin, Breaking Ground, William Macklowe Real Estate, Safehold and more.

Agenda

Time Activity
8:00 AM
9:00 AM
Coffee, Breakfast & Networking
9:00 AM
9:45 AM
The New Conversion Math: Underwriting Deals with Higher Rates & Rising Costs

  • How developers and lenders are pricing conversion deals now that incentives are less generous and costs keep rising.

  • Where acquisition basis, distressed debt and creative capital stacks are still making the numbers work.
9:45 AM
10:30 AM
Engineering, Building & Designing Through Conversion Challenges

  • How teams turn deep floorplates, outdated systems and curtain walls into livable, code-compliant apartments.

  • Lessons on structural due diligence, construction sequencing and managing risk on complex adaptive reuse projects.
10:30 AM
11:15 AM
Building Upgrades, Cap Ex Projects and Modernizing Assets

  • How owners decide between converting, repositioning or upgrading older buildings to stay competitive.

  • The amenity, systems and sustainability investments that are driving leasing and long-term asset value.

Conversion News & Projects

  1. SoMA debuts at 25 Water St. (GFP / MetroLoft): the nation’s largest completed office-to-residential conversion.

  2. GFP secures $191.5M for 40 Exchange Place: a 20-story FiDi tower becoming 382 units.

  3. GFP lands a $288M loan for 222 Broadway: an 800-unit conversion in Lower Manhattan.

  4. Yellowstone gets $480M for 1740 Broadway: 238 apartments and 182 condos, slated for completion in Q3 2029.

  5. Yellowstone secures $203M for the Candler Building

  6. Yellowstone signs a $326M loan for 440 W. 57th St.

  7. Bushburg secures $320M for its partial conversion of 80 Pine St.

  8. Bushburg’s $78M deal at 100 William St.

  9. RXR lands $575M for 5 Times Square: 1,250 units, including 313 affordable units.

  10. Rudin files plans to convert 845 Third Ave.: 411 apartments.

  11. Rudin nears a $350M recap for 845 Third Ave.

  12. MetroLoft’s Pfizer building conversion after the structural incident

  13. MetroLoft buys 1 Whitehall St. for $104.5M

  14. TF Cornerstone to convert Tower 57 on Billionaires’ Row

  15. Chelsea Piers Fitness signs a 47,000 SF lease at TF Cornerstone’s conversion

  16. Ginsburg opens 1 Martine, White Plains: Westchester’s first major office-to-luxury-rental conversion.

  17. NYC conversions set to more than double in 2026 (Bisnow)

  18. NYC’s largest office-to-residential conversions (TRD Data)

  19. NYC Comptroller’s fiscal analysis of office conversions

  20. Gensler: 5 design strategies behind NYC’s conversion boom

Sponsors

Adler & Stachenfeld
Herrick
MNS
STO Building Group