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Market Shifts Reshaping Student Housing

Demographic trends, resident preferences, bed deficits at major institutions, and strategies for new supply across prime Triangle area locations

Dr. Durell Hurst

Dr. Durell Hurst

Director of Housing

NC Central University

Jeff Bartholomew

Jeff Bartholomew

EVP, Development & Construction Services

The Preiss Company

Eric Leath

Eric Leath

Senior Director

Landmark Properties

Mark Reilly

Mark Reilly

Vice President, Raleigh Market Leader

W.M Jordan Company

Jim Anthony
Moderator

Jim Anthony

CEO & Founder

APG Companies

Jeff Bartholomew

EVP, Development & Construction Services

The Preiss Company

Jeff Bartholomew joined Preiss in 2020 and serves as the Vice President of Development & Construction Services. He is responsible for overseeing both current and under-construction development projects throughout the development phase and collaborating with the company’s Chief Acquisitions & Development Officer on potential new development projects.

Prior to joining Preiss, Jeff served as the Vice President of Development at Excel Group, leading development and project management functions. He has also held positions as Financial Analyst, Assistant Development Manager, Development Manager, and Senior Asset Manager.

Jeff earned a Bachelor of Arts in Economics from Cornell University and an MBA from the University of North Carolina at Chapel Hill – Kenan-Flagler Business School

Eric Leath

Senior Director

Landmark Properties

Eric joined Landmark Properties in 2018 and is now a Senior Director on the Student Housing team. His primary responsibilities include identifying and underwriting development opportunities, overseeing the design and entitlement process, working with the capital markets team and ensuring successful delivery of new developments.

Prior to joining Landmark, Eric worked for Anthony Property Group in Raleigh, NC on acquisitions and development of conventional multifamily and light-industrial properties. Eric also has experience in the student housing sectorwith Corvias Campus Living.

Eric attended North Carolina State University graduating with a B.S. in Accounting and a B.S. in Business Administration. He has an M.B.A. from UNC’s Kenan-Flagler Business School with concentrations in Real Estate and Finance. Helives in Athens, GA with his wife and daughter.

Mark Reilly

Vice President, Raleigh Market Leader

W.M Jordan Company

Mark Reilly serves as Vice President and Raleigh Market Leader, where he has been instrumental in expanding W. M. Jordan Company’s presence in the region. He leads high-performing project teams across the Triangle and is dedicated to mentoring emerging project managers and engineers. Since joining the company in 2004 as a Project Manager, Mark has overseen a wide range of notable projects, including the award-winning Maeve, a 20‑story, 296‑unit residential tower in downtown Raleigh.

Mark also oversees the construction of the Pagemore Hotel, a new 7‑story, 186‑key boutique hotel in Cary’s premier Fenton development, as well as a 400,000‑square‑foot multifamily project in Cary and the future student housing community for Trinitas Ventures adjacent to NC State University. Mark’s award‑winning portfolio further includes major student housing developments such as Virginia Commonwealth University’s 1,500‑bed Gladding Residence Center in Richmond, Virginia, the largest student housing PPEA in Virginia.

A graduate of the Virginia Military Institute with a degree in Civil Engineering and a licensed Professional Engineer, Mark has also completed the US Army Corps of Engineers Contractor’s Quality Control and Advanced Management course, the FMI Construction Executive Institute Project Executive Course, and the FMI Leadership Institute. He is active in ULI Triangle, NC State Construction/UNC System/CAGC Joint Committee, NC Building Division Committee and was a member of Leadership Raleigh Class 50.

Jim Anthony

Moderator

APG Companies

Jim serves as CEO for APG in Raleigh, North Carolina. Jim’s responsibilities include: company vision and strategy, business development, resident guitarist, and community engagement.

Prior to founding Anthony & Co. in 1987, Jim served as a broker with Grubb & Ellis Company in Los Angeles, California, from 1979 to 1983, winning the Rookie of the Year Award in 1980. In 1983, Jim moved to Raleigh to be Leasing and Management Director for NAI Carolantic Realty. In 1998 he acquired Allenton Commercial in Durham, NC and merged it into Anthony & Co. In 2010 Anthony & Co. joined Colliers, then exiting to independence in 2020 as APG.

Jim has one of the most diverse and distinguished commercial real estate track records in the Southeastern, US. For over 35 years he has worked with nearly every property type in ten states. His expertise is highly sought after by institutions, businesses, investors, developers and government. Armed with a guitar, Jim is one of the most entertaining public speakers in the real estate business.

Why You Should Attend the Triangle Student Housing Conference

Why This Matters:

The Research Triangle region remains one of the fastest-growing Student Housing investment markets regionally and a key player nationally as it's fueled by rising enrollment, expansion from key research institutions, and continued population growth overall. There is significant demand for additional communities to come on line with an estimated gap of 2,400 beds for students applying for on-campus housing at NC State alone in 2025. However, elevated costs of capital and continually elevated construction pricing, limited land availability near central campus locations, and a complex entitlement atmosphere are leading to the need for creativity for those performing work in the sector.  Student demographics, expectations and affordability pressures are all reshaping how new product is designed, positioned and operated in the market. 

This event will explore how owners, developers, investors and the universities they are collaborating with are adapting to these realities. From  redeveloping existing properties, creative land use approaches, and committed entitlement navigation, to aligning end product and amenities for the next generation of students. Join Bisnow, and many of the most active Student Housing leaders in the region to gain insight into where opportunity exists, how deals are being constructed, and how to best remain competitive in a dynamic student housing market. 

What You'll Learn: 

  • How are investors and developers identifying opportunities for conversions, or razing-and-redeveloping along Hillsborough Street, Franklin, and other key core campus locations?

  • What financial, zoning, and entitlement considerations are shaping project feasibility?

  • How are project teams rethinking traditional site planning, density, and unit mix to unlock constrained or unconventional sites?

  • How are demographic changes, enrollment trends, and shifting preferences influencing design, amenities and pricing?

  • What do leasing velocity, occupancy and rental rate increases indicate around demand and underwriting assumptions?

  • How are owners aligning strategy and capital planning to remain competitive as affordability and lifestyle expectations evolve?

For questions regarding content, speaking and sponsorship opportunities please email our Southeast Director of Operations, Brandon Elsasser, at brandon.elsasser@bisnow.com. To request disability-related accommodations, please contact sabrina.cole@bisnow.com no later than seven business days prior to the event.

Venue

Marriott Raleigh City Center
500 Fayetteville Street
Raleigh, NC 27601

Ballroom: State Ballroom- AB and Foyer


$15 Self Parking
$18 Valet Parking

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Agenda

Time Activity
12:00 PM
1:30 PM
Pre-Event Networking, Registration & Breakfast
1:30 PM
2:30 PM
Market Shifts Reshaping Student Housing

-Demographic trends, resident preferences, bed deficits at major institutions, and strategies for new supply across prime Triangle area locations

2:30 PM
3:00 PM
Closing Networking

Sponsors

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