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Speakers and Panels

Barry Wolfe

Barry Wolfe

Senior Managing Director Investments

Marcus & Millichap

Abby Davids Rocha

Abby Davids Rocha

Founder

Pedal Retail Advisors

Michael Startin

Michael Startin

VP, Director of GIS

JLL

Ethan Chernofsky

Ethan Chernofsky

SVP of Marketing

Placer.ai

Barry Wolfe

Senior Managing Director Investments

Marcus & Millichap

A Senior Managing Director based in Marcus & Millichap's Fort Lauderdale office, Barry is a Senior Director of both Marcus & Millichap's National Retail Division and Net Leased Properties Division.

Prior to joining Marcus & Millichap in 2001, Barry was a practicing attorney for nearly ten years, initially in private practice with a transactional, real estate focus. Subsequently, he served as in-house counsel for a publicly traded company (Aaron’s, Inc.) where he ran the legal-real estate department. Barry's legal background frequently proves invaluable in assisting his clients in navigating through the landmines inherent in real estate transactions.

Barry's success on behalf of his clients has resulted in several awards and recognition both from within Marcus & Millichap and the industry. Some of these industry awards include being a multi-time recipient of CoStar's "Power Broker" award as well as recognized by "Real Estate Florida Magazine" as being among the top ten investment sales agents within the State of Florida. Barry is an active member of the International Council of Shopping Centers (ICSC).

Abby Davids Rocha

Founder

Pedal Retail Advisors

Abby is the co-founder of Pedal Retail Advisors, a disruptive commercial real estate brokerage and advisory firm for mom-and-pops, startups, and indie businesses of all stripes. Founded in 2020, Pedal was founded on a refusal to accept the status quo of independent and start-up retailers getting chewed up and spit out by the commercial real estate system. Instead, Abby and her team are riveted by the belief that independent retailers deserve every advantage the big guys get.

In order to create superior outcomes for Pedal Retailers, commercial real estate outsiders by definition, Abby and her team have had to innovate, creating two proprietary programs that supplement traditional brokerage with education, business plan consulting and coaching. Pedal also consults for existing retailers on highly consequential but non-transactional lease issues – an area where it had otherwise been difficult for retailers without in-house real estate expertise to solicit quality guidance. In addition, the company offers exit planning for established retailers and provides train-the-trainer resources to BIDs, Main Streets and other civic organizations that support retailers. Pedal offers brokerage services in DC, MD, VA and NC.

Prior to founding Pedal with co-founder Sheila Laderberg Tarasiuk, Abby started her career with Lisa Stoddard at CBRE representing landlords and tenants of all sizes, including high-profile assignments such as Boston Properties' Reston Town Center. CBRE was an unparalleled place to start a career in retail leasing -- in addition to the strength and mentorship of her local team, Abby was involved in the powerful national network as well as the company's cutting-edge research and consumer analytics. In addition, Abby served as Director of Real Estate for local favorite Compass Coffee.

Abby is a Wellesley, MA native (go Raiders!) and holds a BA from Georgetown University (Hoya Saxa!)

Ethan Chernofsky

SVP of Marketing

Placer.ai

Ethan Chernofsky is the SVP of Marketing at Placer.ai, the world’s most advanced location analytics platform for the physical world. Placer provides actionable insights for any place for decision-makers across CRE, retail, CPG, finance, civic, hospitality, and more. Prior to Placer.ai, Ethan was the Director of Corporate Marketing at SimilarWeb, a digital intelligence company, and the Vice President at Headline Media. He is considered a key thought leader in the retail space and is frequently featured in different industry podcasts, webinars, and publications including Forbes, Reuters, CNBC and Bloomberg. Ethan loves to help businesses and people achieve their goals through location analytics.

Why This Matters

What You'll Learn:

  • Where does retail stand compared to 2019 and 2020 in key regions? What are top performing and rising segments? What brands could be in trouble?

  • Why has physical retail become an even more important piece of the puzzle and how can we measure this? 

  • How have changes in migration patterns shifted, why this could have a long term impact and what does it mean across the real estate spectrum?

  • How have malls and outlet centers been affected by the pandemic and how will their role evolve moving forward?

  • What is the fate of department stores? Is it really as bad as anticipated or will this sector have a wave of success in the future?

  • For the clear winners such as Target, Ulta, Walmart, etc., why is their success unlikely to fade?

How You'll Do More Business:

Learn how retail is rebounding by hearing from industry experts on how retail has changed throughout the past few years and how to keep up with this changing sector. Together with our all-star lineup, we’ll debrief retail’s current state, analyze which trends to focus on in across the nation, discuss which brands and sectors to watch and be wary of and more.

Who Attends:

Brokers, owners, developers, investors, construction, designers, architects, financial institutions, government officials and more!

Why You Should Attend:

Bisnow events bring together the biggest power players in the industry to identify opportunities, build your network and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than us. Join Bisnow as we jump into the industry to analyze its strengths and strategize on its areas of opportunity.

For questions, recommendations, comments, or press inquiries please email our California event producer, Madison Weisiger at madison.weisiger@bisnow.com.

Agenda

Time Activity
4:30 PM
5:15 PM
Retail 2021 Recovery

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