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The New Nashville: Building for Tech and Today's Top Tenants

How Owners and Developers are Tackling the Offices of Tomorrow

Nelson Crowe

Nelson Crowe

Principal

Endeavor Real Estate Group

Chris Brown

Chris Brown

Principal

Propst Development

Jason Holwerda

Jason Holwerda

Partner, Market Leader

Foundry Commercial

Dean Stratouly

Dean Stratouly

CEO

The Congress Group

Erica Garrison
Moderator

Erica Garrison

Counsel

Waller Law

Nelson Crowe

Principal

Endeavor Real Estate Group

Endeavor Principal Nelson Crowe is responsible for leading the

company’s multifamily acquisition and development team, overseeing

site selection, entitlements, design, consultant coordination, construction,

project capitalization and asset management.

Currently, Nelson is working on the development of multifamily and mixed-use projects in Austin,

Nashville, Dallas Fort Worth, Salt Lake City and Denver totaling 13,000 units and nearly $3 billion in total

capitalization.

Prior to joining Endeavor in 2016, Nelson spent eight years at Forestar Group, where he served as Vice

President of Multifamily. In 2010, he was a founding member of the organization’s multifamily group,

which developed and/or managed more than 4,000 units in Nashville, Austin, Dallas, Denver, Charlotte

and Houston, with a total capitalization of $600 million.

Nelson previously worked for Crow Holdings, a private equity firm that focuses on direct real estate

investment through equity funds for the Trammell Crow family and its capital partners. While there, he

worked on the capital placement of an $850 million equity fund.

Education and Credentials

Southern Methodist University, Cox School of Business, Dallas, Bachelor of Business Administration, Real

Estate Finance, 2006

Southern Methodist University, Dedman College, Dallas, Bachelor of Arts, Spanish, 2006

Professional and Community Involvement

Real Estate Council of Austin – Member of Executive Committee and Board of Directors; Finance Chair

Apartment Life - Advisory Council Board Member

Real Estate Finance and Investment Center at McCombs School of Business – Associate Council

Austin Achieve Public Schools – Vice Chairman of Board of Directors; Facilities Chair

Urban Land Institute – Multifamily Silver Product Council

National Multi Housing Council – Member

Austin Ridge Bible Church – Member

Jason Holwerda

Partner, Market Leader

Foundry Commercial

Jason Holwerda joined the Foundry Commercial team as the Nashville Market Leader in 2014 after spending the first 10 years of his career with Crescent Communities, LLC in leasing and development. As Market Leader Jason is responsible for the overall Nashville business unit and the day to day operation as well as maintaining and servicing a number of clients both local and institutional. Jason also serves as the deal principal for the Nashville region and responsible for sourcing and deploying Foundry capital in the region.

Throughout his brokerage career Jason has leased over 5 million square feet both on the Landlord and Tenant side of transactions which total more than $1 Billion in total lease transaction volume. In addition he has been instrumental in several office and industrial development projects, investment sales, acquisitions and dispositions. Jason's history in leasing and brokerage have enabled him to successfully work with some of the best clients, owners and tenants in the industry.

Personally, Jason is married to his wife (Jessica) with three boys (Jackson, Luke, and Brooks). Jason is an avid golfer and former collegiate basketball player with numerous recognitions and awards during his playing career.

Dean Stratouly

CEO

The Congress Group

Dean Stratouly co-founded Congress Group over 40 years ago, building it into one of the area's leading commercial real estate investment and development firms. Alongside a solid wealth of knowledge and expertise with a proven commitment to creating value, Mr. Stratouly collaborates with his investment partners on complex high-quality office, mixed-use, and multi-family developments to maximize return and realize a property's highest and best use.

Mr. Stratouly spearheads the company's investment strategy, deal generation, institutional relationships and long-term strategic planning. He actively oversees every company transaction with hands-on energy and focus.

A graduate of Worcester Polytechnic Institute with a Bachelor of Science in Civil Engineering, and from Central Michigan State University with a Master of Business Management, Mr. Stratouly resides with his family in Boston.

Leadership positions include:

Massachusetts Convention Authority, Former Board Vice Chairman and Development Committee Chair. Responsible for overseeing the development and construction of the 2.1 million square foot Boston Convention & Exhibition Center,

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Greater Boston Real Estate Board, Member and Former President

Featured Lecturer: MIT Center for Real Estate; Brown University Urban Studies Program Additional corporate and non-profit boards

Continuing the CRE Frenzy: Nashville State of the Market

An Overview on the Music City's Robust Development Pipeline and 2021 Outlook

Kenneth Larish

Kenneth Larish

CEO

Mainland Companies

David Creed

David Creed

President

Creed Investment Company

John Tirill

John Tirill

Senior Partner

META Real Estate Partners

Bo Campbell
Moderator

Bo Campbell

Partner

Waller

David Creed

President

Creed Investment Company

Creed Investment Company’s President, David W. Creed, has developed nearly $50,000,000 of creative office and retail product. These incredible investments can be found in the best locations imaginable in downtown Nashville, the Gulch, Sidco Drive, and Main Street Cincinnati.

David’s commercial real estate career began in 2008 with CBRE in Memphis, TN following graduation from Middle Tennessee State University. His first venture into investment real estate began in 2009 during the recession when David and several young entrepreneurs pooled the small amount they had together to buy foreclosed homes for renovation, lease up, and sale. By late 2009, David moved to Nashville to join the commercial estate team at Colliers Turley Martin & Tucker and for the next several years he focused on office and industrial brokerage services. In 2013, David joined the Nashville office of SVN as Partner and Managing Director where he focused on investment services and brokerage. While serving SVN as a Managing Director, David formed several successful real estate partnerships to purchase urban properties and develop adaptive reuse projects which ultimately led to the formation of Creed Investment Company. David resides in Franklin, TN with his wife, Adrianne, and his two children Solomon and Lana Belle. Adrianne leads Creed Investment Company’s philanthropic giving program and is actively engaged in the community.

John Tirill

Senior Partner

META Real Estate Partners

John oversees daily business operations and provides overall strategic guidance to the company’s

employees to achieve organizational goals and objectives. John entered the real estate business after

graduating from the University of Tennessee in 1984. He started in property management and later

moved into brokerage. In 1993 he joined Schaedle Worthington Hyde (SWH) in his hometown,

Nashville, TN, as a Development Associate, then Development Partner and in 1998 relocated with his

family to Atlanta to become President & COO of SWH, a fully integrated real estate acquisition,

development, construction and management organization which controlled and operated apartment

and hotel properties in 13 states which grew to employ over 500 people. In 2005-2006, Bob

Worthington and John led the firm’s successful sale of its portfolio in anticipation of a major market

correction.

In 2007, John founded Tirrill Property Company (TPC) to provide asset management, due diligence and

development/construction management services to clients that included real estate investment funds,

individual investors and family investment partnerships. In 2012, TPC partnered with Worthington Hyde

Partners in an apartment development investment strategy as SWH Partners which went on to

successfully invest over $600MM. In October of 2019 Bob, John, John Pontius and Pitt Hyde founded

META Real Estate Partners.

John lives in Atlanta and actively supports ULI, the YMCA and Georgia Organics. John enjoys cooking,

gardening, reading, hiking and Saturday shopping trips to local farmers markets with his daughter. He

has his wife, Greer, have a son and a daughter.

Bo Campbell

Moderator

Waller

Bo is recognized as a leading real estate attorney by Chambers USA. Since 2005, Best Lawyers has recognized Bo in the categories of Banking and Finance Law, Project Finance Law and Real Estate Law. Notably, Best Lawyers named Bo Nashville's 2017 "Lawyer of the Year" in the area of Project Finance Law. He is AV-rated by Martindale-Hubbell. The Nashville Post recognized Bo as one of the "CRE50" – the top 50 leaders in Commercial Real Estate – and named him to its "2017 Power 100" list of individuals with the greatest impact on Nashville business. Additionally, Bo serves by mayoral appointment on the Electric Power Board of the Nashville Electric Service, one of the 12 largest public electric utilities in the nation.

Opening Remarks

Carl Newhouse

Carl Newhouse

Director Sales, North America

SageGlass

Keynote: The Move to Fifth + Broadway

Karl Sprules

Karl Sprules

Head of Global Technology & Operations

Alliance Bernstein

Aaron Schneider

Aaron Schneider

Manager, Development | Mixed-Use

Brookfield Properties

Justin Wilson

Justin Wilson

Partner, Managing Director of Public Relations

Hall Strategies

Karl Sprules

Head of Global Technology & Operations

Alliance Bernstein

Karl Sprules is Head of Global Technology & Operations, having assumed the role in 2018. He joined the

AB technology department in 1998 as a senior systems engineer in London. From 2012 to 2020, Sprules

served as AB’s chief technology officer, and in 2018 he led the Technology & Operations division’s move

to AB’s new headquarters in Nashville. In 2012, he became head of Infrastructure Services for Equities,

managing the Investment Operations, Operational Risk and Technology teams. From 2005 to 2012,

Sprules led technology for AB’s Private Client, Institutional and Client Groups. In 1999, he was named

director of the Internet Services Group. Before joining the firm, Sprules was a developer for two years at

HSBC. Prior to that, he held research analyst positions in cellular and defense product development.

Location: Nashville

Aaron Schneider

Manager, Development | Mixed-Use

Brookfield Properties

Schneider directs the financial aspects of the 5th + Broadway development project. He manages

the project budget, financial analysis, and serves as liaison between key financial partners.

Schneider’s blend of commercial real estate development and lending experience allows him to

holistically manage the financial complexities for mixed-used developments. Most recently, as a

member of the Bayer Properties team, Schneider directed the financial operations for The Summit

at Fritz Farm development in Lexington, KY. He holds a Master of Business Administration,

specializing in finance, and a Bachelor of Science Degree in Chemical Engineering from The

University of Alabama.

Justin Wilson

Partner, Managing Director of Public Relations

Hall Strategies

Over a 15 year career, the last ten in Nashville, Justin H. Wilson has become a highly sought after strategic communications partner. He leads comprehensive, results-driven communications strategies for companies and organizations that are shaping the future of the region and rewriting what is possible in their respective industries.

As a Partner and co-owner at Hall Strategies, Justin serves as managing director of public relations, overseeing strategic communications, marketing and branding, crisis communications, community relations, social media and media relations.

He has diverse multi-industry expertise which includes professional and financial services, logistics, law, healthcare, technology, nonprofits, and food service industries. During Nashville’s boom era, he’s helped build the area’s leading commercial real estate communications practice, representing billions in proposed and under development projects.

Throughout his public relations career, his work has been frequently recognized by peer and industry groups and has been named to the Nashville Post's In Charge list of top business leaders. Justin led client programs and projects have been named a National PRSA Silver Anvil finalist and won a Telly Bronze Award, a Communicator Award of Distinction, an LEA Global Marketing Achievement Award, and 17 Nashville PRSA Parthenon Awards.

Before joining Hall Strategies, Justin was a vice president at DVL Seigenthaler, A Finn Partners Company. Before that, he served as director of client services for Seigenthaler Public Relations.

Prior to Nashville, Justin was a senior coordinator for the Political Affairs and Federation Relations Department at the U.S. Chamber of Commerce in Washington, D.C. In 2008, he played a frontline role in the execution of a $37 million national voter-education campaign.

Justin began his professional career working in the Office of the Undersecretary for Public Diplomacy and Public Affairs at the U.S. Department of State. He is a graduate of Auburn University, where he earned undergraduate degrees in marketing and English. He currently serves on the board of directors at Autism TN.

Why This Matters

What You'll Learn:

- What major projects are in Nashville's development pipeline?

- What infrastructure, zoning regulations and building codes are being updated to accommodate the building frenzy in Nashville?

- What steps does Nashville need to take to become the ultimate SE tech hub?

- How can local universities and developers work to retain young talent in Nashville post-graduation?

- What are Nashville's hottest neighborhoods, and how can developers and investors strike while the iron's hot?

How You'll Do More Business: We're back, Nashville! For our first live event in the Music City in 2021, learn what projects are taking center stage, how the city is prioritizing a COVID-19 recovery, and how you can make the best investment in 2021.

Who You’ll Meet: Nashville's top owners and developers, public officials, tenants, and more.

What Does Your Ticket Get You: Bisnow events bring together the biggest power players in the industry to identify opportunities, build your network and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than us.

For questions, recommendations, comments, or press inquiries please email our Mid-Atlantic Senior Event Producer, Elizabeth Baker, at liz.baker@bisnow.com 

Venue

The Westin Nashville
807 Clark Place
Nashville TN, 37203

Floor: Lobby Level


Onsite Valet Only - Special Event Parking Rate $10.00 (plus tax) per vehicle
Self-Parking option: 217 7th Ave S, Nashville TN, 37203 (.2 mile walk from venue)

Get Directions

Agenda

Time Activity
1:00 PM
2:00 PM
Registration, Breakfast and Networking!
2:00 PM
2:45 PM
The New Nashville: Building for Tech and Today's Top Tenants
2:45 PM
3:00 PM
Additional Networking
3:00 PM
3:45 PM
Continuing the CRE Frenzy: Nashville State of the Market
3:45 PM
4:15 PM
Keynote: The Move to Fifth + Broadway
4:15 PM
4:30 PM
More Networking!

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