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The Switchyard

The Switchyard

The Switchyard (500 & 540 S. Santa Fe Ave.) is a 157,247 RSF, two-building campus that sits on a 5 acre site, centrally located within LA’s Arts District. Both buildings feature great interior heights (14’-24’), boast large, efficient floor plates (25,000 – 40,000 RSF) and offer potential users a 3/1,000 SF parking ratio. The 500 S. Santa Fe building also includes a 7,000 SF penthouse with a private rooftop deck overlooking all of Arts District and Downtown LA. SteelWave recently acquired both assets and plans to enhance building exteriors, improve existing on-site amenities by way of new landscaping and a vast park connecting the buildings, upgrade restrooms, new signage and undertake further site-work to foster a campus-like feel.

Our Commitment to Your Safety

We have been inspired by the industry’s enthusiasm as we return to live events and have been thrilled to safely host more than 4,000 executives this summer. As we continue to overcome and emerge from the Covid-19 pandemic, we know the best way through the latest developments and to keep the industry thriving is by working together. As such, we are updating our event safety guidelines & protocols as follows:

  • Proof of vaccination or a negative Covid-test result from the past 72 hours will be required as a condition of entry to this event. Proof of vaccination or negative test results can be shown via a physical card or a digital image of your records.

  • Facial coverings will be required by all staff & attendees, regardless of vaccination status. Masks will be made available at the door.

  • Temperature checks will be conducted at entry.

  • Attendance at the event will be capped and no tickets will be sold at the door.

  • Contact tracing procedures will be employed for any reported exposure.

  • Socially distanced seating will be available in the main event space.

  • Enhanced sanitization protocols will be adhered to throughout the event space including regularly disinfecting surfaces throughout the event and hand sanitizer provided to all attendees.

As local regulations and guidance evolve, the CRE industry continues to lead the way forward. We look forward to gathering safely to do what we do best: network, connect, and engage to do more business. We look forward to hosting you soon.

Speakers and Panels

Bringing Tenants Back to the Arts District

What steps are landlords taking to nurture relationships, and leases, with their office tenants? How are owners encouraging their tenants to come back?

Scott A. Ginsburg

Scott A. Ginsburg

Managing Partner

Boulevard Partners

Yuval Bar-Zemer

Yuval Bar-Zemer

Co-founder & Managing Partner

Linear City Development

Vince Manzenberger

Vince Manzenberger

Senior Director, Development

Greystar

McKenna Gaskill

McKenna Gaskill

Associate, Capital Markets/Leasing

Cushman & Wakefield

Sebastian Salvadó
Moderator

Sebastian Salvadó

Creative Director

RIOS

Scott A. Ginsburg

Managing Partner

Boulevard Partners

Scott A. Ginsburg is Managing Partner of BLVD Partners LLC (“Boulevard Partners”), a principal real estate investment, management and development firm. Boulevard Partners owns, manages and builds in‐fill and sustainable properties in Southern California with a focus on the Downtown Los Angeles Arts District, Venice Beach and other surrounding communities.

Yuval Bar-Zemer

Co-founder & Managing Partner

Linear City Development

Mr. Bar-Zemer was born and raised in Jerusalem. He attended the Music Academy of Jerusalem and continues to be a lover and patron of the arts in Los Angeles. He lives in one of his own developments in the Arts District with his wife and two daughters, who grew up in the neighborhood. As a avid supporter of Downtown and the LA River communities, Bar-Zemer sits on the Board of Friends of the Los Angeles River (FOLAR) and ICA LA (formally the Santa Monica Museum of Art). He is also involved in the social entrepreneurship co-working concept Impact Hub LA, and the Institute of Field Research. Civics include: LARABA, ADCCLA, Arts District BID, Historic Cultural Neighborhood Council, HCNC-LARABA Land Use Committee, Design Advisory Committee for the Sixth Street Viaduct Replacement Project, Technical Advisory Committee for the In-Channel Bike Path, and the Preservation Zoning Advisory Committee (ZAC) for re:code LA.

Vince Manzenberger

Senior Director, Development

Greystar

Vince serves as co-head of Greystar’s Los Angeles office, overseeing a $1.5 billion real estate portfolio, including AMP Lofts in the Arts District. Vince is responsible for mixed-use, transit-oriented multifamily development projects across Los Angeles and Ventura County. Previously, he worked as portfolio manager for Greystar’s multi-investor club ventures in Charleston, SC. Prior to joining Greystar, Vince led acquisition and development efforts for a family office in Germany. Vince holds an MBA in Real Estate from the Kenan-Flagler Business School at The University of North Carolina at Chapel Hill, and a Bachelor’s degree in Economics and Political Science from the University of Toronto. Vince is currently a mentor for real estate technology accelerator Moderne Ventures.

McKenna Gaskill

Associate, Capital Markets/Leasing

Cushman & Wakefield

McKenna Gaskill is a member of Cushman and Wakefield’s Capital Markets Group in

the Downtown Los Angeles office. As a part of Team Condon, her primary focus is on

agency leasing and business development. Ms. Gaskill most recently served as a

Senior Leasing Manger at WeWork where she was responsible for lead generation and

leasing for six Class A buildings in DTLA and the Arts District. Her time at WeWork

shaped her expertise in flexible workspace strategy and tenant experience. McKenna

graduated from UCLA with a BS in Communications and a double minor in Global

Studies and Digital Media.

Sebastian Salvadó

Moderator

RIOS

Sebastian is a Partner and Creative Director at RIOS, overseeing large-scale mixed-use projects with a focus on interdisciplinary design seamlessly integrating architecture, landscape, and urban design to maximize value across a diverse range of projects, from office conversions to large-scale urban regeneration. His placemaking strategies emphasize uncovering and highlighting key details to create engaging, cohesive environments that resonate with diverse communities. His work is defined by a commitment to transforming spaces into vibrant, sustainable environments that drive economic growth and community revitalization.

Recent projects led by Sebastian include The 1901 Project, a $7 billion transformative development at the United Center on Chicago’s West Side, ROW DTLA, where RIOS transformed a historic industrial complex in Downtown Los Angeles into a vibrant urban district, and the ongoing creation of the West End Mixed-Use District in Cincinnati, surrounding the TQL Stadium.

Future of Development in the Arts District

Analyzing Major Projects in the Next 5-10+ Years

Gregg Hall

Gregg Hall

Managing Director

SteelWave

Tom Wulf

Tom Wulf

EVP & LA Regional Lead

Lowe

Dilip Bhavnani

Dilip Bhavnani

Managing Partner

Legendary Group of Companies

Mike Condon

Mike Condon

Vice Chairman

Cushman & Wakefield

Mitch Hudson

Mitch Hudson

Chief Operations Officer

Del Amo Construction

Karin Liljegren
Moderator

Karin Liljegren

Fellow of the American Institute of Architects

Omgivning

Gregg Hall

Managing Director

SteelWave

As Managing Director of Acquisitions and Development, Gregg Hall is responsible for acquisition and development activity in Los Angeles County. In this capacity, he is involved in deal sourcing and feasibility analysis, debt origination, contract negotiation and asset management. Gregg has been involved in the origination and financing of over $1.75 billion of SteelWave transactions totaling over 5.2 million square feet, including development and entitlement projects. Gregg has 12 years of real estate experience, all with SteelWave.

Prior to joining SteelWave, Gregg spent eight years in a variety of investment management and consulting roles, including raising capital for venture backed start-ups, as well as institutional fund placement for numerous general partnerships.

Tom Wulf

EVP & LA Regional Lead

Lowe

Tom is responsible for Southern California commercial property development, particularly urban infill and mixed-use development. He is overseeing development of Ivy Station, a mixed-use property at the Culver City EXPO station and recently completed the Garey Building, a residential/retail property in the downtown LA Arts District. Past projects include the 1.8 million square foot Exchange mixed-use development in Hawthorne and

over 350,000 square feet of commercial space in Calabasas and Santa Monica. He is a member of ULI, ICSC, US Green Building Council, and serves as a Board Member of the California Business Properties Association. He is past President of the Executive Board of the Southern California chapter of NAIOP and a current member of the corporate Board of Directors. Tom is a USGBC LEED Accredited Professional. Education: University

of Southern California, BArchitecture; University of Southern California, MRED

Mitch Hudson

Chief Operations Officer

Del Amo Construction

Mitch Hudson is the Chief Operations Officer at Del Amo Construction. For more than 30 years, he has worked as the “technical builder of the group,” while in his role as COO and the company’s safety officer. He works closely with the on-site teams to ensure that Del Amo Construction and its subcontractors are following the company’s safety policies as well as all Cal/OSHA rules and regulations. Mitch works to ensure company-wide safety while providing the best building experience ever from start to finish for everyone involved.

In his more than 40 years of working in the construction industry, Mitch has taken on various roles including laborer, carpenter, chief estimator and project manager. His deep experience brings an array of knowledge that he applies as the Chief Operations Officer, working closely with clients and internal Del Amo Construction teams.

In his free time, Mitch enjoys skiing, water skiing, running and working on home improvement projects. He also spent 20 years as a youth sports coach for baseball, softball and football.

Karin Liljegren

Moderator

Omgivning

Karin Liljegren has dedicated her career to revitalization and the power of adaptive reuse to enrich a community. In 1999, she worked on the very first projects under Los Angeles’s Adaptive Reuse Ordinance, which launched her nuanced understanding of the challenges and opportunities of adaptive reuse. Karin is a thought leader in the community and is active with city and county officials in crafting policies that ease the challenges of working on existing buildings. Her impact created the return of historic downtown Los Angeles as a livable, walkable neighborhood.

Karin founded Omgivning in 2009. The firm uncovers potential in underutilized buildings and spaces transforming them into hotels, multifamily housing, offices, restaurants, and bars. Omgivning has grown and expanded having touched more than 500 buildings in Downtown Los Angeles and greater Southern California. In 2014, the firm received a Presidential Honoree award for an Emerging Practice from the AIA Los Angeles.

Karin is a Fellow of the American Institute of Architects (FAIA) and a frequent contributor and speaker on architecture, design, and adaptive reuse. She is a member of the Urban Land Institute’s Redevelopment and Reuse Council and a member of the AIA Los Angeles Historic Resources Committee.

INTERESTED IN SPONSORING? CONTACT STEPHANIE SMITH

stephanie.smith@bisnow.com, (443) 458-8626

Stephanie Smith

Stephanie Smith

VP, West Coast

Bisnow

Opening Remarks

Brittany Winn

Brittany Winn

Director of Brokerage

Cushman and Wakefield

Brittany Winn

Director of Brokerage

Cushman and Wakefield

Brittany Winn joined Cushman & Wakefield’s Downtown Los Angeles office in 2019 as a director

where she focuses on agency leasing, working alongside executive managing director Mike

Condon, Jr. Prior to C&W, Ms. Winn served as an associate director at Newmark Knight Frank

where she specialized in office tenant representation for a wide range of well-known entertainment

and professional service firms.

Ms. Winn’s real estate advisory services provide comprehensive strategies that cover the planning

and negotiation of various renewals, restructures, relocations, consolidations, dispositions and

purchases.

Ms. Winn received her Bachelor of Arts degree in entrepreneurial management from California

State University, San Bernardino.

Why This Matters

What You'll Learn: 

  • With fewer than 1 in 4 workers currently returned to the office in LA, how is office space holding up in the Arts District?

  • With industrial activity picking up in the Arts District, how can developers and owners capitalize on the opportunities?

  • What are developers doing to keep the charm of the area and maintain its thriving culture?

  • With 23 major developments currently underway in the Arts District, why should developers keep investing here? Where will this market be in 5 years?

  • Where are the current hot spots in the Arts District and how far south can you go?

How You'll Do More Business: 

Over the past 15 years, the Arts District and surrounding areas have seen a resurgence attracting businesses, artists and residents, and a new generation of real estate development projects. Moving forward post-pandemic, how will the Arts District rebound and will the resurgence resume?  Our experts will tackle the latest trends, and provide forecasts for the future of the Arts District at this not-to-be-missed event. 

Who Attends: 

Brokers, owners, developers, investors, construction, designers, architects, financial institutions, government officials and more! 

Why You Should Attend:

Bisnow events bring together the biggest power players in the industry to identify opportunities, build your network and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than us. Join Bisnow as we jump into the market in Southern California to analyze its strengths and strategize on its areas of opportunity.

For questions, recommendations, comments, or press inquiries please email our California event producer, Madison Weisiger at madison.weisiger@bisnow.com.

Venue

The Switchyard
500 S Santa Fe Ave
Los Angeles, CA 90013

Note: The event is on the 4th floor, however in the elevator you press 3.


Parking information: Park in the outdoor lot at 540 Sante Fe Ave. If this lot is full, you can access the parking garage on the left hand side of the outdoor parking lot. DO NOT PARK TANDEM. If the indoor garage is full as well, drive through the garage exit to enter the 500 Sante Fe Ave outdoor parking lot.

Get Directions

Agenda

Time Activity
3:00 PM
4:00 PM
Pre-Event Networking
4:00 PM
4:45 PM
Bringing Tenants Back to the Arts District

What steps are landlords taking to nurture relationships, and leases, with their office tenants? How are owners encouraging their tenants to come back?

4:45 PM
5:30 PM
Future of Development in the Arts District

Analyzing Major Projects in the Next 5-10+ Years

5:30 PM
6:00 PM
Post-Event Networking

Sponsors