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Water Garden

Water Garden

Home to some of the world's leading technology, media, entertainment, and gaming companies, Water Garden sits at the center of Silicon Beach and serves as the Westside's most influential business community. Spanning 17 acres just moments from the Santa Monica coastline, the campus offers grand office environments, creative workspaces, expansive outdoor gathering spaces, and a curated collection of amenities designed to inspire connection, creativity, and innovation.

As Santa Monica continues to evolve, Water Garden is helping shape its next chapter. Surrounded by industry leaders including Universal Music Group, Lionsgate, and Riot Games, as well as sought-after destinations such as Erewhon, Tartine, Holy Basil, Santa Monica Brew Works, Bluey's, Cosetta, and much more on the way, including a new concept by Dave Harper and New School, Bower Surf Club, located directly across the street from the Water Garden campus at Colorado Center. The campus is embracing a new vision that blends workplace, hospitality, wellness, dining, and community to create a more dynamic destination.

Hear from CBRE, RSM Design, and Retail Round Robin as they share their vision for transforming Water Garden into a vibrant dining, entertainment, fitness, and community hub. The discussion will explore how thoughtful design, curated retail, and placemaking can elevate an iconic Santa Monica landmark while creating new opportunities for connection, engagement, and experience.

Speakers and Panels

Hospitality as Lifestyle

Hotels, Lodging, Creating Guest Experiences & Everyday Destinations

Armando Campos

Armando Campos

Managing Director

Proper Hospitality, Santa Monica Proper Hotel

Inessa Udovchenko

Inessa Udovchenko

General Manager

Shore Hotel

Andrew Swerdloff

Andrew Swerdloff

Co-Founder

California Affordable Lodging Solutions

Tima Bell
Moderator

Tima Bell

Founding Principal

Bell Design Group

Tima Bell

Moderator

Bell Design Group

Tima Bell, Founding Principal of Bell Design Group, brings extensive experience and leadership to the studio. Born in NYC and raised in both Venice Beach and Peaks Island, Maine, Tima’s artistic passion led him to architecture, exploring three-dimensional space through his paintings, but now does primarily watercolors. He studied at Rice University and the Southern California Institute for Architecture. In addition to his American studies, Tima spent considerable time studying throughout Europe. He also completed a one-year artist-in-residency in Israel. Through Bell Design Group, Tima continues to explore the intersection of art and architecture through his work, designing across widely varying typologies ranging from studios and tech, to residential, hospitality, housing, commercial, civic, and institutional spaces.

Tima was an adjunct professor at Woodbury University and acts as a guest juror for universities and awards. He is an AIA Associate and has received an AIA scholarship as well as two AIA Hospitality Design awards. Additionally, he is the recipient of both the Individual Boutique 18 Design Award and the Boutique 18 Design Restaurant Award. Tima has been a speaker on numerous industry panels and podcasts, as well as featured in several publications. He currently serves as Secretary on the Venice Neighborhood Council Board of Officers.

The Future of Work

The Flight to Quality, Creative and Flex Space & The Tenant-Driven Market

Alexander Cameron

Alexander Cameron

VP, Leasing

BXP

Jerome Chang

Jerome Chang

Founder

BLANKSPACES

Nicole Teague

Nicole Teague

Regional Director

Industrious

Travis Landrum

Travis Landrum

Partner

Industry Partners

Jennifer Taylor
Moderator

Jennifer Taylor

Economic Development Manager

City of Santa Monica

Alexander Cameron

VP, Leasing

BXP

Alexander Cameron serves as Vice President, Leasing, Los Angeles Regional Director. Mr. Cameron is jointly responsible for regional business activities and directly oversees leasing for the Los Angeles Region. Mr. Cameron joined the Company in 2018 and has successfully negotiated leases and forged relationships with high profile companies within the regional portfolio. Prior to joining BXP, Mr. Cameron worked at both CIM Group and Cushman & Wakefield, where he held roles in Research and Agency Leasing. Mr. Cameron received a BA in Political Science from Indiana University.

Nicole Teague

Regional Director

Industrious

Nicole Teague is the Regional Director at Industrious, leading revenue and growth strategy across the West Coast. With over 20 years of strategic leadership in operations, she specializes in scaling businesses and streamlining workflows to drive performance while mentoring the next generation of high-performing leaders.

Travis Landrum

Partner

Industry Partners

Travis Landrum is a partner with Industry Partners, where he advises tenants, landlords and investors on all aspects of their commercial real estate decision making. During his 20 -year career in West Los Angeles he has completed more than five million square feet of lease and sale transactions with an aggregate value in excess of $1B.

Travis strives to provide unparalleled service while finding the best operational solution for his clients. Travis received a BS in Business Administration, with an emphasis in Finance from the University of Colorado in Boulder. Travis lives in the Pacific Palisades with his wife and two kids, is an avid surfer and golfer.

Jennifer Taylor

Moderator

City of Santa Monica

Jennifer Taylor is an experienced professional who has held various economic development and planning positions throughout their career. Jennifer currently works as an Economic Development Manager at the City of Santa Monica and is also a Founding Member of Buy Local Santa Monica. Previous roles include Senior Town Centres Manager at the London Borough of Lewisham, NYC Main Street Coordinator at the New York Main Street Alliance, and Preservation Planner at the Ohio Historic Preservation Office. Jennifer holds a MS in Urban Planning from Columbia University Graduate School of Architecture, Planning & Preservation, as well as a BA in Urban Studies from Wittenberg University.

Multifamily & Mixed-Use in Motion

Acquiring, Developing & Designing Live, Work & Play Communities

Adrian Berger

Adrian Berger

Managing Director, Acquisitions

Cypress Equity Investments

Peter Garofalo

Peter Garofalo

SVP, Design

Related California

Matt Michalovsky

Matt Michalovsky

EVP & Portfolio Manager

PIMCO

Jonathan Watts

Jonathan Watts

Principal

Tighe Architecture

Jim Suhr

Jim Suhr

President

James Suhr & Associates

Evan Kinne
Moderator

Evan Kinne

Managing Principal

GSP

Adrian Berger

Managing Director, Acquisitions

Cypress Equity Investments

Adrian is responsible for sourcing, analyzing, due diligence, and negotiating new investment opportunities including real estate acquisitions and equity co-investment. Adrian also fosters and grows CEI's network of lenders, equity partners, and brokers. In Los Angeles, Adrian is focused on the acquisition of land for development, multi-family value-add, retail/office for repositioning; and equity co-investment with local sponsors. Nationally, Adrian is responsible for identifying and qualifying sponsors who require co-investment capital.

Peter Garofalo

SVP, Design

Related California

As Senior Vice President of Design for Related California, Mr. Garofalo is responsible for the management of the architecture and interior design for Related's market rate and mixed-income developments in California. His direct involvement in all aspects of the building process includes directing architects, interior designers and engineers through each phase of construction to ensure that the completed work is true to the project's design intent.

Since joining Related California in 2014, Mr. Garofalo has been directly responsible for the design oversight and completion of numerous developments, including 1550 Mission, 49 South Van Ness, and Mason on Mariposa in San Francisco.

Prior to Related California, Mr. Garofalo was an Associate at Related Companies in New York where he was involved with One Hill South in Washington, D.C. and Hunter's Point South in New York. As an Associate at the world-renowned design firm, Robert A.M. Stern Architects, his work included 220 Central Park South in New York, Arris at The Yards in Washington, D.C., and The Century in Los Angeles.

Mr. Garofalo holds a bachelor's degree in Architecture with a minor in History of Art from the University of Pennsylvania. He is a current member of the American Institute of Architects (AIA) and a registered architect in New York State.

Jim Suhr

President

James Suhr & Associates

Jim Suhr, principal of James Suhr & Associates LLC, has focused on urban infill development throughout his 40+ year career in Southern California real estate. Jim has been involved in developing a number of transit-oriented mixed-use projects, including The Culver Studios in Culver City and Wilshire Vermont Station in Koreatown, as well as industrial, office, apartment, condominium, hotel and historic rehab projects across Southern California. Jim has provided management and advisory services to public and private sector clients including Hackman Capital Partners, Hilton Universal City, Four Seasons Hotels, the State Bar of California, the Port of Los Angeles, and many others. Prior to forming JSA, he held positions with BRE Properties, Newhall Land Farming, Walt Disney Company, Warner Bros., and The Ratkovich Company. He is a graduate of UCLA’s Anderson School of Management and School of Urban Planning.

Evan Kinne

Moderator

GSP

Evan Kinne has orchestrated more than $4 billion in complex debt and equity financing arrangements. His recent work encompasses large-scale hospitality developments, multifamily properties, industrial projects, and mixed-use developments requiring sophisticated capital structuring across multiple sources.

Before joining GSP, Mr. Kinne served as Vice President at Watertower Group, a boutique advisory firm. There he guided over 20 internet, technology, and media companies through series A-D equity fundraising and M&A transactions. His background also includes roles as Director of Business Development at RadPad, a venture-backed real estate technology company based in Los Angeles, plus experience with other early-stage and VC-backed firms. He began his career as an accountant.

Mr. Kinne holds an MBA from UCLA Anderson Graduate School of Management, where he focused on real estate finance coursework. Outside work, he pursues outdoor activities including skiing, cycling, and travel. An endurance mountain bike racer for over 25 years, he has completed numerous competitions, including multiple Leadville 100 finishes.

Retail Reinvented

From Storefronts, To Restaurants, To Social Entertainment-Driven Destinations

Daniel Negari

Daniel Negari

CEO

XYZ

Christian Irwin

Christian Irwin

SVP, Leasing

Prism Places

Robin Bhalla

Robin Bhalla

The Robin

Retail Round Robin

Robert York

Robert York

President

York Consulting Group

Aaron Ferber

Aaron Ferber

Senior Associate

RSM Design

Jordan Lavinsky
Moderator

Jordan Lavinsky

Partner

Hanson Bridgett

Daniel Negari

CEO

XYZ

As the Founder and CEO of XYZ, Daniel Negari is one of the youngest registry operators in the world. The company is unlocking new real estate on the web for the next generation of internet users, with new global domain extensions like .xyz, .College, .Rent, .Security and .Protection, .Theatre, .Storage, .Baby, .Monster, and .Cars, .Car and .Auto.

Under Daniel’s leadership, .xyz has become the most popular new domain in the world. Globally adopted by businesses and individuals in over 230 countries and territories, influential adopters include Google’s parent company, Alphabet (ABC.xyz), MIT (Engine.xyz), and the cofounders of Skype (Starship.xyz).

As an entrepreneur, Daniel is also an active real estate investor and CEO of an online advertising agency. Prior to founding XYZ, Daniel bought and sold some of the most valuable premium domain names in the aftermarket. He has received recognition by Yahoo, Techweek and Tech in Motion for his accomplishments as an entrepreneur, and has been featured in Wired, Fox Business News, and Bloomberg.

Daniel graduated from the University of Southern California, where he received several prestigious distinctions, including the USC Technology Scholar Award and USC Networking Award. He resides in Las Vegas, Nevada where XYZ is headquartered. The company also has offices in Santa Monica, California and Beijing, China.

Welcoming Remarks

Natalya Zernitskaya

Natalya Zernitskaya

Council Member

City of Santa Monica

Pat McRoskey

Pat McRoskey

Managing Director

CBRE

Natalya Zernitskaya

Council Member

City of Santa Monica

Natalya Zernitskaya has served on the Santa Monica City Council since December

2024 and has been part of the Santa Monica community since 2010. By day, she works

as a financial analyst — a background that shapes her approach to budget policy and

public investment. On the Council, some of her key areas of focus include economic

recovery, housing, and affordability.

Before joining the Council, Natalya built a deep record of civic involvement, including

serving as President of the League of Women Voters of Santa Monica and in leadership

roles with the Human Relations Council of the Santa Monica Bay Area and the Santa

Monica Democratic Club, as well as serving on the City's Transient Occupancy Tax

Advisory Committee and the Virginia Avenue Park Advisory Board. She currently serves

on the City's Audit Subcommittee, giving her firsthand experience with how the city

evaluates its fiscal health.

Born in Belarus, Natalya immigrated to the U.S. as a child in the mid-1990s, grew up in

the San Francisco Bay Area, and earned a B.A. in Economics from UC Santa Cruz.

Today, she serves on the Advisory Board of Climate Action Santa Monica and the Board

of the International Women's Resource Center.

Natalya lives in the Pico neighborhood with her dog, Sadie, adopted from Much Love in

2023.

Pat McRoskey

Managing Director

CBRE

Pat leads CBRE’s leasing, property and project management on an award-winning, 4.5 million SF regional portfolio of Class A office properties. Those properties include the destination assets of 2000 Avenue of the Stars and Century Plaza Towers in Century City and Water Garden, a creative office campus in Santa Monica. As the CBRE team leader servicing this portfolio, Pat works closely with J. P. Morgan Asset Management – Global Real Assets, the advisor for investors who own the portfolio’s properties.

“Patrick is a well-respected industry leader with outstanding working relationships with the brokerage and tenant community,” says Lewis C. Horne, the executive managing director for CBRE. “His leadership and leasing skills have allowed Patrick to achieve superior results for the owners of his real estate portfolios.”

Prior to joining CBRE, Pat was the Vice President of Leasing at MPG Office Trust, and worked on the leasing team for Hines. Pat hails from the University of Southern California Marshall School of Business where he earned his BBA in Computer Systems Technology.

Why You Won't Want To Miss This Conference:

What You'll Learn: 

  • Where Santa Monica CRE is outperforming, and where challenges remain

  • Which asset classes offer the strongest risk-adjusted returns in 2026

  • How global events are influencing hotel, retail and infrastructure planning

  • What today’s retail and hospitality tenants require to sign long-term leases

  • What adaptive reuse looks like in a high-barrier coastal city

  • How city policies and planning initiatives are shaping development timelines

  • What residents, workers and visitors expect from Santa Monica spaces

  • How capital stacks are evolving to get deals done in today’s market

How You'll Do More Business From Attending This CRE Event: Santa Monica is seeing renewed momentum across hospitality, retail, mixed-use, creative office repositioning and housing. Join leading owners, developers, investors and city stakeholders for an in-depth look at where deals are getting done across Downtown, Ocean Avenue, Main Street, Pico Boulevard, Montana Avenue and Bergamot, how assets are being repositioned for 2026-2030 demand, and what upcoming global events, policy shifts and tenant expectations mean for investment strategy. This event will explore what’s being built, bought, redeveloped and leased today, and what will define Santa Monica CRE over the next 5-10 years.

Why You Should Attend This Session: Bisnow events bring together the biggest power players in the industry to identify opportunities, build your network and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than us.

Who You'll Network With At This Discussion: Owners, Developers, Investors, Operators, Asset Managers, Architects, Designers, Construction Firms, Brokers, Retailers, Hoteliers, Lenders, Attorneys, City Officials & Economic Development Leaders

Notable Projects, Assets & Deals: 

Cypress Equity Investments: CEI currently has four mixed-use assets under construction in Santa Monica, representing approximately 650 multifamily units and 50,000 square feet of commercial space, with deliveries anticipated in 2028 and beyond

Industry Partners: Santa Monica Listings: 225 Santa Monica Blvd ///// 2419 Michigan Ave Ste D ///// 1720 Euclid St ///// 233 Wilshire Blvd ///// Case Studies 

California Affordable Lodging Solutions: A 501(c)(3) Nonprofit dedicated to preserving and creating affordable overnight accommodations so everyone can stay by the ocean ///// Reimagining Downtown Santa Monica: charting a path to action ///// Local leaders signal a reset at Downtown revitalization forum 

BLANKSPACES: has returned to downtown Santa Monica at 929 Colorado Ave, less than a year after relocating from its 13-year home at 1450 2nd St—the location that helped launch Silicon Beach in 2011. At that time, there were 12 other coworking spaces, incubators, and accelerators – in fact, 36% of LA startups were located in Santa Monica by 2014. After sitting vacant for 3 years, this iconic 25k sf space (where President Obama visited during a national startup tour) was purchased by Dan Negari in a series of acquisitions that also included a $80M 3rd St Promenade portfolio to revitalize downtown Santa Monica. Unlike Cross Campus, which occupied part of the space, BLANKSPACES now uses the full 25k sf. BLANKSPACES Santa Monica boasts two event spaces, 5 meeting rooms, and dozens of offices for 1-20+ desks. BLANKSPACES is piloting 9 privacy pods across 5 locations, with plans to activate dozens of retail spaces offering on-demand and advance reservations to meet the growing remote and flexible-work market.

XYZ: Third Street Promenade 

For questions, recommendations, comments or press inquiries please email our event producer, Samantha D'Angelo at samantha.dangelo@bisnow.com. 

Interested in Sponsorship?

Contact avery.warren@bisnow.com to get information on sponsorship, pricing and availability at this event.

Agenda

Time Activity
4:00 PM
4:45 PM
Networking, Coffee & Breakfast
4:45 PM
5:00 PM
Welcoming Remarks

Natalya Zernitskaya, City of Santa Monica
Pat McRoskey, Managing Director, CBRE (Host Partner)

5:00 PM
5:45 PM
Retail Reinvented

From Storefronts, To Restaurants, To Social Entertainment-Driven Destinations

5:45 PM
6:30 PM
The Future of Work

The Flight to Quality, Creative and Flex Space & The Tenant-Driven Market

6:30 PM
7:00 PM
Networking Break
7:00 PM
7:45 PM
Hospitality as Lifestyle

Hotels, Lodging, Creating Guest Experiences & Everyday Destinations

7:45 PM
8:30 PM
Multifamily & Mixed-Use in Motion

Acquiring, Developing & Designing Live, Work & Play Communities

8:30 PM
9:00 PM
More Networking!

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