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Event Host
California Market Center
California Market Center (CMC) is the iconic, West Coast hub for the fashion, creative, and entertainment industries. After a recent $2.5 million redevelopment by Brookfield Properties, CMC was transformed into an architecturally award-winning, mixed-use complex featuring curated showrooms and creative offices for renowned companies and brands. As a prominent Los Angeles events venue, CMC is also host to a year-round calendar of tradeshows, conferences, market pop-ups, and special events. Today’s CMC continues to build upon its 62-year fashion industry legacy and welcomes a global community of creatives, brand-builders, and visionaries.
Speakers and Panels
Transforming Spaces & Reshaping Communities
Repositioning & Adaptive Reuse of Existing Assets Across All Asset Types
Joon Choi
Principal
Harbor Associates
Mark Weinstein
Founder & President
MJW Investments
Alex Kolodziejczyk
VP, Development
CIM Group
Eddie Lorin
CEO & Founder
Strategic Realty Holdings
Brett Gomes
SVP
Argosy Real Estate Partners
James Woolum
Partner
ZGF Architects
Elise Kunihiro
Associate
RDC
Office To Residential Conversions
Turning Vacancies Into Livable Spaces
Patrick Chraghchian
Founder, President & CEO
Adept Urban
Margo Weisz
VP
Jamison Properties
Roberto Vazquez
Associate Principal
AXIS Architecture + Design
Duane Hagewood
Principal
Carrier Johnson + Culture
Brooks McDaniel
SVP, Building Repositioning
STO Building Group
Chris Hennessy
Sr Director
Shawmut
Why You Won't Want To Miss This Conference:
What You’ll Learn:
How can an experienced project team help developers tackle adaptive reuse projects successfully?
What permitting processes and regulatory hurdles do developers face with adaptive reuse projects?
What key building attributes should developers look out for when assessing assets for potential conversion opportunities?
What challenges lie with conversions? Which types of properties are easier and more cost effective to convert?
What best practices and lessons can industry experts impart about successful conversions, from project planning to execution?
With today’s national office vacancy, and housing being undersupplied, how much of the current office building stock can and should be converted for residential use?
What factors into the decision to reposition or convert an existing asset to alternative use types?
Notable Projects, Assets, Deals:
ADEPT: 35 N Raymond / Boston Centennial Building: The project converted an existing two story department store with an existing basement into a four story residential mixed use building, with two levels of subterranean parking. Completion of the project required that the exterior of the historic building be structurally supported by a still exo-skeleton-like structure while the basement was excavated and new building constructed within. Once completed, the exterior historic façade was reattached to the newly built structure. Second floor units found additional value with new floor to ceiling heights that accommodated mezzanine loft space and introduction of new transom windows for more light and air. When completed the project achieved the highest selling price at the time at a rate of $550 per square foot /// 388 by ADEPT – A Visionary Adaptive Reuse in Pasadena: 388 is a groundbreaking adaptive reuse project transforming an old office building and parking structure into a premier luxury condominium development in Pasadena. This innovative approach repurposes existing infrastructure to create 105 award-winning residences while preserving the urban fabric of the city. The first phase, completed in 2019, converted a former office site into a 9-story tower featuring 57 modern condominiums with stunning views of the San Gabriel Mountains and Downtown Los Angeles. Phase II, recently completed, built upon the existing parking structure to introduce 48 additional units, including walk-ups and townhomes, seamlessly integrating with the original design. The project also enhances the community with state-of-the-art amenities such as a gym, pool, and shared community spaces. Located steps from Old Town Pasadena, Lake Avenue, and the Playhouse District, 388 exemplifies ADEPT’s expertise in adaptive reuse, sustainable urban development, and forward-thinking architectural design /// Arista Glendale – A Landmark Adaptive Reuse Project by ADEPT: Arista Glendale is a visionary adaptive reuse project that transformed an aging and obsolete 1980s office tower into a premier residential community in the heart of Downtown Glendale. Designed and co-developed by ADEPT in partnership with Octane Group, this project repurposed the existing eight-story structure at 520 N. Central Avenue, converting 96,000 square feet of office space into 53 luxury apartment homes while preserving its original granite façade and two-story lobby. With floor plans ranging from 751 to 1,957 square feet and offering wraparound views of nearby Griffith Park, the Verdugo Mountains and Downtown, Arista Glendale offers high-end finishes and luxury amenities. Residents enjoy co-working spaces, a fitness center, and outdoor green areas. The second phase added an additional 45 units, a rooftop pool, and spa atop an existing parking structure. Arista Glendale exemplifies ADEPT’s commitment to sustainable urban development, seamlessly blending modern living with historic architecture to enhance the city’s housing landscape.
Shawmut Design & Construction: The Hoxton DTLA /// Soho Warehouse /// Silver Lake Pool & Inn
AXIS Architecture & Design: Repurposing With Purpose: Architectural Renovation, Adaptive Reuse and Reflagging Expertise, It takes a unique talent and set of skills to take an existing space and create something completely new and valuable with it. From architecturally renovating and updating existing spaces through to leading substantial adaptive reuse projects that convert existing buildings to serve new functions, AXIS Architecture + Design are architectural renovation experts. AXIS was instrumental in the renovation of The Jay from a Le Meridien. The project was a meticulous reimagining of the hotel’s public spaces, 360 guest rooms, ground floor restaurant, bar, and the unique 3rd-floor terrace.
Who You'll Network With At This Discussion: Owners, Developers, Investors, Architects, Construction, Designers, Brokers, Lawyers, Financial Institutions & Government Officials.
How You'll Do More Business From Attending This CRE Event: Join industry leaders as they discuss what makes a good conversion, how to tackle adaptive reuse projects successfully and challenges in repositioning existing assets to another use type.
Why You Should Attend This Session: Bisnow events bring together the biggest power players in the industry to identify opportunities, build your network and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than us.
Good Reads:
Recommendations to Improve & Advance Adaptive Reuse Citywide
Adaptive Reuse Ordinance: 20 Years of Preservation in Downtown Los Angeles
Letter to City Planning Commission (CPC)
For questions, recommendations, comments or press inquiries please email our event producer, Samantha D'Angelo at samantha.dangelo@bisnow.com. To request disability-related accommodations, please contact thea.parkert@bisnow.com no later than seven business days prior to the event.
Interested in Sponsorship?
Contact avery.warren@bisnow.com to get information on sponsorship, pricing and availability at this event.
Agenda
| Time | Activity |
|---|---|
|
4:00 PM
4:55 PM
|
Networking, Breakfast & Coffee
|
|
4:55 PM
5:00 PM
|
Welcoming Remarks From William Lee, SVP of Asset Management, Brookfield Properties
|
|
5:00 PM
6:00 PM
|
Transforming Spaces & Reshaping Communities
Repositioning & Adaptive Reuse of Existing Assets Across All Asset Types |
|
6:00 PM
6:15 PM
|
Networking Break
|
|
6:15 PM
7:15 PM
|
Office To Residential Conversions
Turning Vacancies Into Livable Spaces |
|
7:15 PM
7:30 PM
|
More Networking!
|
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